#7 It’s a listener love in!


This episode is all about YOU. Since launching the show all those weeks ago, we’ve had plenty of questions emailed to us, posted on our Facebook and left in the show notes.

You’re probably thinking…isn’t Tim meant to be the guy with all the questions?! Well, yes and no.

Freedom Ocean is a show for the people, and we love to hear what’s on your mind. So, in the spirit of sharing the love, we tackle the following listener questions:

  • How do you choose which business model to go with?
  • What is auto-blogging all about?
  • Which is the best payment system?
  • What makes great content?
  • What are the best methods to build back links?

Quote of the show – “Does this fit what I want to do? Yes. Welcome. Let’s do it!” – James Schramko on the art of prioritising.

Links & Resources mentioned in Freedom Ocean 7:

Traffic Grab – Systematic traffic grabbing strategies (James’s newest release).

SEO Partner Pro Pack – The most popular package for outsourcing traffic and SEO services delivering a massive quantity of inbound links.

SEO Epic Pack – This is a take no prisoners get serious SEO package.

Marketing Swipe – Your little helper in creating engaging content.
(Duration 67 minutes minutes – 92 MB)
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Tim: All right, James Schramko, welcome back to the Freedom Ocean! Isn’t it good to be back in the cool, calming waters?

James: Love it! This is where I enjoy spending my time.

Tim: Do you know– and welcome listeners! I always forget that. Welcome listeners to the Freedom Ocean! We’re pretty much on the guy with a million questions and James, you’re the guy with the million dollars and between the two of us, it’s Gilligan and the Skipper really.

James: It is. Which one are you?

Tim: Aha! I’m Mary Anne. (Laughter)

James: (Laughter)

Tim: But as we said in our last show, this is a show dedicated to– well, all shows are dedicated to the listener, this one in particular because I’m going to hold off from the questions for a minute. A couple of days ago James, I put up an email saying, “What questions you got guys? You must have lots of Internet– burning Internet marketing questions,” I said and we got a fantastic response, a fantastic response. And not one silly one saying, “How do I get rich?” People are genuinely engaging. We used that word last show, but they really are. They’re wanting the answers on a broad range of questions, so I’m loving that.

James: I like that the questions coming three different places too. We’ve got questions from the email. We’ve got questions on the fan page of Facebook. And we’ve had questions on now Freedom Ocean blog.

Tim: We have on the “Show Notes.”

James: Yup.

Tim: Comment’s section.

James: We’re actually using one of our strategies which is to be in multiple places.

Tim: Yup. And just to give people an idea of– because it’s always good to know the number and I don’t– I haven’t calculated the percentage of response but I would say, we’ve certainly got either 20%. We’ve got a lot on our list already. But 20% or more have responded with a question, and in some case, multiples. I have pages and pages of questions from listeners here which clearly we’re not going to cover in today’s show but we will cover in coming shows. We’ll answer every single one of them. So yeah, it’s been excellent to get them. What I meant to say in our last show which I didn’t was that we had a great response to the homework that you set. And I think episode 5 or 6– 5 where you ask people, I can’t remember. It might have been episode 4. It doesn’t matter. You asked people to clear their inboxes.

James: It was episode 4.

Tim: To purge.

James: Purge, get rid of all the junk and clutter in your inbox. And we have people posting on Facebook saying, “It’s done.” Even had people posting screenshots–

Tim: Wasn’t that great?

James: – of an empty inbox and I would encourage anyone listen to this, if you can set yourself up with the clear inbox, take a screenshot. Post it on the Freedom Ocean wall

Tim: I like that.

James: – and let everyone else be encouraged by the freedom that is actually coming from that.

Tim: It’s a very cathartic thing to do and I could feel, I could feel people exhaling as they were doing it and posting on the Freedom Ocean Facebook. Great! And in some cases, one guy who purged tens of thousands of emails.

James: Yeah. It’s not uncommon. In fact I’ve been collecting these screenshots for one of my products called Inbox Relief which is currently at a time of recording, not out, however, I’ve been really encouraged by the tremendous feedback from everyone that I’ve helped. I’d actually helped so many people get rid of junk out of their inbox that they said you should make a product about this and help others. So I’m putting together some of the top tips and tricks. But for now, the episode four covers what I recommend you do. Go back and listen to the–

Tim: Yup.

James: – end of that and the homework and it really is going to free you up to be able to implement the stuff we’re talking about in this episode and future episodes.

Tim: James, one of the great lessons that keeps coming back to me now that we’re doing Freedom Ocean is that a lot of this stuff is simple. I mean that’s not brain surgery to say empty your Inbox. It’s not something that people would think about because we’re all so busy but it’s going to be recurring theme, I think, in Internet marketing because I’m saying to you before one of the big words that I’m saying, one of the key insights into people who are beginning an Internet marketing journey or to small business owners who are considering it is overwhelm.

James: Yeah.

Tim: And what I want to say to them, and I heard that they’re picking it up in episode so far is that– and I’m up of my hand up is burning– I’ll be capturing one of the overwhelm Tim’s because I’ve been and to a certain extent, I still in overwhelm because I am still running normal businesses, whatever normal business is, maybe Internet marketing is a normal–

James: You’re in transition phase.

Tim: I’m in transition.

James: We had a private conversation recently with, you just purged–

Tim: Yup.

James: – meaning you didn’t brain dump.

Tim: Yup.

James: And we made some suggestions and reorganized things and you actually started the path of restructuring and I wonder, do you think you’d ever release part of that recording at some point?

Tim: We recorded it, didn’t we? And because there’s an element of walls, we lacked full transparency on Freedom Ocean. There was a lot of stuff there and my own personal income, family aims, personal aims, so yeah. I’ll have to have a think about that. Maybe there’s a little beeping button we can put in every time something is mentioned but absolutely, it was certainly– what I learned from it, you know what, the old cliché of start with the end in mind and I hadn’t. I’ve been kind of all the starting things with no end in mind. It brought shiny object there, isn’t it?

James: It’s very common. And that’s the thing that strikes me when I am on those frying calls is it’s so clear to me, it’s so obvious what people should do when I’m looking in as a helicopter view of their situation. I’m like, “Oh, move this and stop doing that. Stop doing this. Reorganize this. Generally, it takes no extra effort for them to have a completely different outcome. It just, in most cases, it’s actually doing less.

Tim: I think one thing I– one proviso I put on that is that yeah, you do see it and see it really clearly and you do it. There is empathy in your solution but everyone’s situation is different. Some people are more courageous than others. Some people are ready to make the jumps that you are proposing. They are very simple jumps. They’re not like– it’s just like, “Hey, what are you good at? Focus around that.” Well, that’s a pretty simple jump but when you’re anchored to all these other stuff that you’re doing and earning an income from that’s paying the bills. There’s just little– there’s emotional stuff there that only really you, the person receiving the information, can act on and make those decisions.

James: Exactly. So it’s about identifying where you want to get to and then having that courage–

Tim: Yup.

James: – to let go sometimes, to let go some of doing some of the things–

Tim: Enough of that.

James: – that are comfortable.

Tim: That is very good segue into our first listener question. In fact there was a number of questions around this and just as we go to it now, another one came in. That was from Ann Tawson who seems a very long note which she clearly acknowledged that she was– she’s struggling to decide which area of Internet marketing to really focus on. Michelle Brand has also come through on Facebook with a similar question. And I’ll read your note, here’s what Michelle’s question is. It’s discussion about handling multiple income streams that are very diverse. How do you make the head space to cover each one properly without jumping around from one thing to another? And that’s a recurring thing as I said, and Michelle, there are number of people saying it’s overwhelm, expect to this overwhelm thing and before you jump in to your solution, your answer, as you know, in a previous episode, we covered one of the ten business models which was a local marketing strategy. And we are going to cover the other nine. So if I could answer that question first and, there are answer question, I’m just the guy with the questions.

James: I’m fascinated that you may–

Tim: Well, here’s one, here’s one–

James: I met the guy playing golf. I’ll let you take the shot.

Tim: (Laughter) Yeah, great!

James: And then I’ll study the curve on the wall.

Tim: Yes. Robby Chin is on doing it. Hmm! But, well clearly part of the solution is we’re in the process of developing and that is listen to the ten episodes that will come out over the coming months. I’m sorry. I know everyone wants the answer today but over the coming weeks and months, we will make very clear the pros and cons and the how to’s of all ten Internet marketing business models. And at that point, you’re going to know, you should know which one suits. That’s a bit of medium answer. What’s your answer James?

James: Well as usual, I always look for a wife looking at things to explain it so that I understand it simply. Just [name my lib] is a library with a multitude of books, hundreds of books on it. And each book is separate entity and it’s got its own topic, its own author but they all live together on the same bookshelf. And really is just a case of focusing on one thing at a time. We’re trying to read a hundred books at the same time. Literally go page, page, page, page, page, page, page, page. It wouldn’t work. But if I go and take one book off the shelf, open it up, and absorb myself into that one book, it’s actually pretty easy to concentrate on that. So the goal is to switch on to one thing and switch off the others when you’re in that space much like a filing cabinet. So when I started out, I’ve mentioned on the previous podcast that I started with one primary business model and I worked it to death from start to finish until there was really nothing else I can do. I completely maxed out that market segment. I owned the space. I was the dominant affiliate and the next logical thing was to create products and that was my second model and then the next logical thing was to take that information and help businesses with their business using pretty much the same skills. So I did, that made it easy for me. So I actually split it into the core skills that are common across almost every Internet marketing business model such as copywriting, the ability to sell on market such as conversions, being able to track test and measure traffic and work out what’s working or not. I took the course skills and focused on really beefing those up and then the business model or the strategy just sits on top like a skin on a skeleton. Everyone looks different but there’s pretty much the same underpinnings. So that was how I did actually started off with one and I would say to anyone who feels overwhelm, well, that’s like anything in life. You don’t go into, well maybe do. But if you go into a food court, you’re only going to eat one meal unless you’re a pig.

Tim: But there’s thirty on display.

James: There’s thirty things. You’re not going to say, “Oh wow, there’s so many food things here. I’m not just going to eat anything. I don’t know where to start. Or go into a library and say there’s so many books here, I’m overwhelmed. I can’t read anything. Just pick up one thing. Just do one thing and start with that. Now when I– when I go to food court, I might just stroll around the shops and I’ll have a little look in the window. I’ll see what I like to look of what I think might feel good in my tummy and then I’ll make my investment. And I’ll buy one meal and I’ll eat it. It might be crap. I might throw-up. I might get food poisoning but I won’t go back to that stall. I’ll try something else. It might be awesome. And like many people, I’m like to stick to that one shop every time I go to food court and never venture outside it. And that’s what happens with some people. They might find one of these business models is so good. It hits every marker that they don’t even need to explore another one, or they might be the sort of person that gets bored very quickly and wants to try, sample something different every time. But ultimately, this is what it comes down to, you are in control. So make some decisions. Do your homework. Get a gut feel. Do some analysis on what you think is right and one of the best ways to gauge that is what are other people doing? Does what they’re saying appeal to you? Because if it does, then go and do a little bit like them until you find your own flavor. And start something, enough to know whether you like it or you don’t like it. If you don’t like it, then you can now push through the pain because it’s worthwhile for some other reason like for me that was going to work for a real job.

Tim: Hmm.

James: I didn’t love it at the end but I had to do it because I had bills to say but as soon as I had a choice, I was able to switch to things I wanted to do. And I’d say that in the case of overwhelm, you’ve got to just turn things off and just pick one.

Tim: I think that’s clear. I need to say that’s like anything in life. We are– we hate choice, that’s humans, we hate choice. And if we have lists, it’s easy to–

James: But we could go to our wardrobe in the morning and be overwhelm with–

Tim: Yeah.

James: I’ve read somewhere, I don’t know who it is, is it Edward De Bono’s thinking hats or something said if you actually tried every possible combination of all the shoes and t-shirts and pants, or dresses in your case.

Tim: (Laughter)

James: (Laughter) In the wardrobe, if you would have tried every possible combinations, it would take something like 10,000 years. I just made that statistic up but you can see the point.

Tim: Yup.

James: Sometimes, you’ve just got to make a decision and do something.

Tim: You do.

James: Or just walk around nude.

Tim: Yeah. Well, that’s right. (Laughter) I think to this question, and it keeps coming up, and I’ve asked it myself too, and I think it comes from the space of– different spaces for different people but desperation, wanting it all done for you, just complete overwhelm, cutting to the chase, and sometimes they’re not good places to ask questions from and I think the Internet marketing world has because of the lot of the (what’s the word) the get rich quick schemes that are out there, we’re all seeing those. And they’re all bright, shiny objects. And there’s a product around affiliate and you go within three days you’ll be earning X and then there’s another product around local marketing and within 10 days, you’ll be earning Y and it’s like, all those things are so incredibly bright and look so incredibly simple. And then at some point, you’ve seen 10, 20, 30 of these different offers and you just go–

James: But that’s a reason why Tim, is because you haven’t got your shades on. You haven’t got your filters so you are seeing bright, shiny objects.

Tim: Right.

James: I don’t even see the bright, shiny objects. You know why? They don’t come to my inbox because I unsubscribe from those–

Tim: Yup.

James: – bright, shiny object pushes who don’t actually do the business model they’re selling. Remember we said in our previous episode, “Watch for people do, not what they say they do.” If they’re pushing bright, shiny object after bright, shiny object; if you would add it up, if you would actually sit down and say, well, okay, this guy sends me an offer every three days, could I possibly do every one of those offers every three days, and what sort of business would I have? You’d have nothing.

Tim: Uhum.

James: So you’ve got to put the filters on. So you’re always looking for it quite for make show, I’m going to give you a proposal here. It will be something like what can I do less off? If you can ask yourself that, you’ll probably find many of the answers on what’s going to work for you. You’ve got to stop. The way to stop overwhelm is to stop taking stuff in. Stop bringing things in that you have to process, that you have to make a decision on because when you get into that overwhelm state, you actually lose the ability to make decisions and you lose control and now, somebody else controls you. You’ve just handed your brain to that marketer and said do what you want with me.

Tim: (Laughter)

James: I’m going to read your emails. I’m going to click on your links because you’re triggering my curiosity because I got no self-control whatsoever. You’ve got to take control back, and the best way to take control back is to put up like the thunderbirds, Bzzzz! Put up the wall. Block it out. Focus for a minute. Think. Just sit there and think. Decide what it is that you want, then you can let the wall down again and as things come in, you say, “Does that fit what I want to do? Yes or no? No, it doesn’t. See you later.” “Does this fit what I want to do?” “Yes. Welcome, pleased to meet you. Let’s do this.”

Tim: James, I’m going to see if there’s interest, one of the things– one of your criteria for deciding whether a product will get attraction or not at in the marketplace is to put it out there and ask first. And I wonder whether– well, I don’t wonder, I’m going to ask our listeners, would they be interested in us putting together a matrix that list all ten Internet marketing business models. And across all the other axis goes through the various pros and cons of each for them to decide whether it’s for them or not. And we’ll make that– we’re putting ourselves on the spot now a bit of pressure. We’ll go and create that.

James: Let’s just be clear here. You’re putting out ourselves–

Tim: Yeah, yeah, I did, yeah. Well let’s–

James: You’re putting ourselves on this– or–

Tim: Correct.

James: – or even more importantly–

Tim: Correct.

James: – you’re putting my ninjas on the spot.

Tim: I’ll get that– I’ll be in charge of the blackboard, but I think there is.

James: I will take the photo and put it into drop box.

Tim: Okay. Well, listen, what we’ll do is we’ll put a little link on our fan page.

James: Yup.

Tim: Freedom Ocean. You got to like freedomocean.com. It will take you direct to our fan page, and you can tell us whether that would be of interest to you. And that’s a little product we create together that people can express their interest in. So, okay, let’s move on to another list of questions. This one is from Paul of the Eleven Group. And he comes from one of our Show Notes which people can do. He says, “Hi guys! Great call! I love the way you guys break down the tic toc to the bare essentials. Great stuff! Towards the end of the call (he means one of the previous episodes) James mentioned his autoblog strategy. (This is the question I’ve been meaning to ask you as well.) Can you let us know which plug-ins both autoblog and affiliate product linking he is referring to?” I’ll add to that and just explain what this whole autoblog technique is all about.

James: Yeah.

Tim: Off you go.

James: You do the autoblog thing.

Tim: Me?

James: Yeah, tell us what the autoblog is.

Tim: It was something that you raise and I actually had a question that– my question was, what is the autoblog?

James: (Laughter) I thought you’re going to add to it, what an autoblog is.

Tim: No, no. All I know is that something that generates articles, pre-existing articles from around the web and populates your blog automatically.

James: Yeah. In simple terms, it’s where you can have a web property, say a website that is updating automatically. And there’s a few ways to do it. The most common way to do it is to install a plug-in, and that’s the technical term, but what that is just a piece of software that is compatible for the WordPress platform that most people prefer for their websites. And that plug-in can actually go and get information from other places and post it to your website. Now the big things that this– I guess that are important, “Where is it getting the information from?” “What is it actually drawing information from?” And, “What is it posting on to your site?” And then the other strategy is like, “Why would you do that?” “When is the good time to do that?” and “What are the risks associated with it and the costs?” And, “What’s the actual technology you need to do it.?” So might cover a couple of those perhaps.

Tim: Okay.

James: Why would you do it? Well, you might want to do it because you can actually build up a multiple page website automatically and that in theory, gives you more real estate online where you’ve got a chance of people visiting, clicking on something and whether your business model is an affiliate or lead generation or being a publisher, you have a chance of making money when people visit your website for whatever reason. The “where can you get information from?” well, the two main types of information will be from, article directories, a lot of article networks, including my own article network which is called TrafficJumbo.com. That actually provides WordPress publishers with the ability to autofeed their website with articles from that network. And in this case, that’s a reasonably good supply source because the articles that gets submitted span, what that means is that they’re re-written, so they are a little bit different to the articles posted on other websites. So what you’re really aiming for is unique content and autoblogging is not really going to give you amazing, unique content. It might give you partially unique content. And the other place that people will get information from, your plug-in might go and draw from in RSS feed. And if you don’t know what that means, it’s that little orange icon on the top of your computer when you visit popular websites. It’s another language that is good for publishing and you can literally take that little RSS feed and plug it into your plug-in. Now the main autoblogging strategy that I have is I actually republish the RSS feed from my own websites onto my other websites. And I do it on the side by a widget. That’s technical, so I’m going to have to explain that.

Tim: You, we’re starting to geek out here. Where were you are anyway?

James: It’s a geeky question so I’m going to kind of geek the answer.

Tim: It is. And I should have prefaced this list of questions that where as Freedom Ocean is for those entering the Internet marketing space and for the small business owners who were entering the space. There is an array of questions here for more advanced. I’m trying to pick the ones that are a little bit sort of middle to early.

James: Well this is a–it’s a middle range thing. The short answer is I will take the RSS feed from some of my websites and I’ll paste it into a WordPress plug-in called Feed WordPress. And I’ll have it republished on my other websites. That way, I’m syndicating my own content.

Tim: Yeah.

James: So whenever– I actually quote the mother ship and the satellite sites. So let’s take an example, my mother ship Super Fast Results Forum. What we do there is we actually take content from inside the private member’s area by the RSS feed and we repost it on our WordPress blog on the front. And what we’ve been able to do there is have all of– whenever one of our members post anything in the forum, it will republish on the WordPress blog. So that’s our source. Is it 100% unique? Absolutely! And once it’s republished onto our blog, it then gets republished on to other blogs, into other places. So now, every time someone posts in their forum, it goes on to our site and then on to other sites. So what we end up with is we get a whole bunch of people posting content that ends up being indexed by Google, by the key phrase that they made the post for. So if someone makes a post how to create a video and load it to a website that will go on to our website. When someone goes to Google searching for “How to create a video and upload it to my website” they will probably find my Super Fast Results Forum and they’ll be taken to a page on my website that says, “Hey this is for members only. If you’d like to join?”

Tim: So that– I got to say that technique works for me because it’s your own content, it’s unique.

James: Yes. Yup.

Tim: It’s relevant. And basically just putting in a variety of places that are all your own. Going back to the initial–

James: Well, and other people’s.

Tim: Okay.

James: Other people will take that feed too and republish it.

Tim: Okay. Well, that’s their choice.

James: Yes.

Tim: But then going back to the autoblog question of actually having a blog, to me it feels, I can’t think of a better word than dirty, by actually taking autoblogging. By creating a site, it’s just pulling automatically pulling content from all these different sources and which I’m not sure you have a 100% control of. It’s just pulling sources, in the hope that people will go to that site and see this being a credible site, in the hope as the blog owner that they’re going to buy from you. It just seems a bit misleading.

James: Well it’s not misleading, it’s just not creating as much value. It’s something custom like Freedom Ocean.

Tim: Yeah.

James: Freedom Ocean is so valuable because it’s original content. It’s really, really well thought out and a little effort goes into creating it, whereas in autoblog, it’s very low effort involved in creating it and setting it up. It’s not offering a highly valuable solution. In the case where someone is taking articles from a blog network and republishing it on this site, I don’t think that’s dirty. It’s helping that person syndicate their content. You’re just becoming a news reporter.

Tim: I suppose it’s a bit like a magazine. I mean you’ve got–

James: It’s like calling a news agent dirty–

Tim: Yeah.

James: – because he’s republishing, he’s actually allowing, his selling the Sydney Morning Herald.

Tim: I think there is an element of control. I mean if you use the magazine analogy, you buy a magazine. There’s 20 articles by 20 journalists but all those journalists have been vetted by the editor to be of a particular standard.

James: And those- all those articles will be in other magazines.

Tim: They will be.

Weren’t they?

Tim: But they have been vetted.

James: Well, that’s the same as someone taking a feed from an article site. They will actually have been vetted. The blog owner can choose to have them save as a draft, and then log in and approve them.

Tim: Yup.

James: So they can actually vet them. This is called curation. And it’s a concept to talk about by a few of the automarketers, I mean both in years, in age and in time in the market. So it keeps back to this as an example, someone who talks about this concept, and this whole concept is updating and reformatting the content to make it original again or to make it suitable. Another way that I found autoblog is actually involving the team, not the software. So I actually have a team member update the blog every single day. And ultimately, when it all comes down to it, I’m actually paying a fee, a monthly wage for that staff member to update our properties.

Tim: Hmm.

James: So that’s another way that I look at it. From a personal point view, that’s automatic for me but it’s not machine automation.

Tim: So for someone like me like we have– one of my other podcast is smallbusinessbigmarketing.com and we have a blog on that and we try to update it. We don’t very, it’s like everyone. We fall off the track sometimes. We might update once every 10 days. Would we be better off identifying– I like the idea of identifying maybe an article writer who’s going to write an article and update maybe once everyday and pay $5 for a 400-woprd article or something like that as opposed to go and get that autoblog plug-in and pull an article a day around Small Business Marketing?

James: You should never put an autoblog plug-in on that blog.

Tim: No.

James: It’s a premium property.

Tim: Yup.

James: What you should be doing is setting up another blog somewhere else and call that small business ideas. And you should take the feed from your first blog from smallbusiness–

Tim: Big marketing.

James: – big marketing.com and feed that into the side bar widget on your other blog and you pay your article writer 5 bucks an article to update that blog three times a day and that blog will actually get quite powerful and you’re also getting nice links back to your main blog from that blog plus you can put banners and you can actually put a banner for your main blog back from that site. So now you actually end up with two websites. One of them is premium, that’s the filet mignon.

Tim: (Laughter)

James: The other one is the t-bone and chops and sausages. And you’re driving a lot of traffic but pushing it back to your premium site.

Tim: Okay.

James: So you’re created a lair for yourself.

Tim: I think the bottom line is there’s nothing like– nothing is good as original, unique content.

James: Fresh is best.

Tim: Fresh is best.

James: Real content and that will be valuable. There’s definitely a valid traffic strategy and a business strategy around some elements of autoblogging, but anyone who plans on building their entire business on it is potentially doomed because what tends to happen is Google comes along, they say this isn’t very useful for our visitors. It’s not good value. We’re going to slap it.

Tim: So there is a little part of the Google algorithm that recognizes autoblogging as being something that–

James: Definitely. There’s filters where it’s looking for substandard content to try and eliminate it from the index and they also have human reviews.

Tim: Do they?

James: Yes, they do, yeah.

Tim: Goodness me! You are telling me that there are people within Google that rate things. I just thought the whole thing was a but. (Laughter)

James: (Laughter) They actually contract people to go and look at websites.

Tim: Fantastic!

James: And to click on these. Is this a good website or not? Yes or no and move on, and if it gets enough strikes, I know for their display ads, that they’re hand-approved these days.

Tim: Wow, I didn’t know that. There you go, the human side of Google. Let’s get to question three. It is from Steve Fitzpatrick. It came through on the email and he says, “I’d like to know which payment system (in brackets) {paper or credit card, or other} is the easiest to setup and which of these converts to the most sales?” He’s asking for the magic bullet, James. “Or has the least half done transaction fees, transaction right?” So which is the cheapest, I guess as well.

James: Right. He also might be talking about shopping cart abandonment when he’s talking about half done transactions. And that is simply where someone clicks on the auto button to buy and then they drop off the page. So there is something you can do to help yourself with that a little bit. Firstly, PayPal is the easiest to setup. Most people have a PayPal account because most people have probably used eBay, and it sort of like play money, too. It’s not real. And you can receive credit cards. Most of my businesses run on PayPal. Merchant accounts are more difficult because they are literally a loan. The big merchant companies treat it as a loan. You receive the money and then basically, it sort of unloan to you and to take and call back or retract or whatever, so you have to be very, very careful when you’re suing merchant facilities. More complicated to setup, especially depending on what country you’re in, it’s probably easiest in the United States. It gets more difficult in the UK. They have a very difficult setup for online marketers. And in Australia, there’s only one company that provides a multi-currency transaction platform anyway, so you ought to have to go to the Australian dollar which is actually on parity with the US dollars–

Tim: Yeah, it is.

James: – at time of recording. So it’s not probably a big deal but it might upset some of the foreign buyers. If you’re based in Australia, and you have US or UK customers, then they probably want to see their currency in. Things like PayPal will automatically switch to the local currency for the buyer so it’s quite easy for them. PayPal is good and bad. It has a slightly high fee. It’s much easier to setup. There is a dispute thing that protects buyers and sellers. The problem is someone could get your goods and say that it didn’t get it or whatever and they may actually be– PayPal might just send them their money back and you don’t have much control over that process. You also don’t really get to speak to a human with PayPal. The good thing is that if you buy things with PayPal, then you could also use the reverse. You can say, “Well hang on and get to leave it what I want. I want to be protected here. And you can largely dispute that goes off to PayPal arbitration. And with the merchant facility, one of the good things about that for many marketers is if you’re in a recurring facility, once you get the credit card details, it just keeps building. With PayPal, they keep sending out a monthly reminder every time it’s built and if you don’t offer good value, people will unsubscribe. So it’s not bad for anyone listen to this because anyone who’s into this will provide good value but your customer will get a monthly reminder of their payments. Whereas with the merchant facility, it will just be a little number on the credit card statement, so it can actually be less noticeable.

Tim: Hmm.

James: Another thing with PayPal is that–

Tim: While you’re thinking of it–

James: Yeah, go on.

Tim: – because it will come to you. I found PayPal, look at it, you get you get what you pay for. It is expensive but it pretty easy and I’ve also found that it’s particularly easy setting up buttons, “Buy Now” buttons or “Pay Now” buttons when you might have– you might think what, “I want to run a quick webinar.” And it’s actually incredible easy to go in and create a button that you then put on your page and then you can get it out there in 5 minutes by doing that and the PayPal system for creating buttons is just– it’s a series of fields that you just got to fill in and they do the rest for you. They give an embed code which is getting a bit diggy but you literally cut and paste that code and put it on your web page and that button appears. So it is pretty easy. I would concur with you that most people know and trust PayPal because of eBay.

James: Yeah. And the thing I was going to say is that with conversions. They give you the option to put your logo on the PayPal checkout page.

Tim: Yeah, they do.

James: And you should do that. So if you’re listening to this and you currently take PayPal payments, log in to your PayPal account and find the area where you can upload your own custom header graphic and put your company logo so that people can see your logo on the payment page and they can trust it, that they’re actually buying from you, because sometimes your PayPal address doesn’t necessarily match the product that you–

Tim: Can you do that more than once?

James: Well, I have multiple PayPal accounts.

Tim: And can you have model PayPal accounts baseds against the one– do you have to have a series of credit cards to do that, or do you–?

James: You mean if you want to sign up for recurring subscriptions, you need a credit card for each PayPal account.

Tim: Yup.

James: Now that’s good and bad too.

Tim: Hmm.

James: The good thing is that if you have a PayPal subscription customer base, you’ll get a higher rebill rate than with credit cards because PayPal virtually insist that someone has an up-to-date credit card and bank account and they approve them before they allow to have the subscription. The bad is if they change their credit card, quite often it will drop the subscription. So you just got to keep and eye out for hiccups in the shopping cart, as I like to call it. Each month at about entire subscription base, we’re going to have one or two people get dumped out of their PayPal cart not because they wanted to leave but because they logged in and changed or updated their credit card and that just keep them out of the subscription, so they’d have to resubscribe. However, recently I’ve noticed that it actually let’s you go and modify subscription. You can go and change the amount per month or–

Tim: Yeah, okay.

James: – some of the details which is–

Tim: Can you?

James: Yes.

Tim: I don’t know that. I have to– we’ve got to– that our academy that we run for Small Business, Big Marketing, we notice if we want to change a price or something, then you’re going to reset everyone. But you are saying that you–

James: On one of my accounts now, I’ve noticed that you can go and actually change the subscription amount.

Tim: Oh, that’s pretty cool.

James: You can adjust the, depending what type of subscription you got.

Tim: Just down or you can go up or down?

James: I believe you can change it to everyone.

Tim: Okay, that’s pretty cool. Now you we’re going to share with us if someone did hit that “Buy Now” button and in a shopping cart and then decided what, for whatever reason, run out of time where I actually don’t want the product. You said there was something you can do maybe to continue to secure that sale.

James: Yeah, there’s a couple of things. First thing to do which is super obvious when you think about it but hardly ever done is you can get the customer’s name and email address before you send them to the payment option. So instead of the “Buy Now” button, you have proceed with order, name, email. They click on that and it captures the details and then sends them to the checkout page. Now you’ve got the email details and you can send them an immediate message saying, “Hey Tim! I noticed that you went to the auto page or such and such. If for some reason you weren’t able to proceed, here’s the direct link. If you did proceed and didn’t get your download details, here’s our support desk where we can send you the download again. If you’ves got any questions, let us know.” So now you’ve got them on an email customer list.

Tim: What’s the trigger that says, “Hey, someone has just pushed “Buy Now” but hasn’t follow through?

James: Well you don’t have to. You don’t have to worry about whether they follow through or not. What you can do is you can actually take them off that prospect list and move them to a buyer’s list once they’ve confirmed the purchase so that now they won’t get any further follow-ups and if they don’t move from the prospect list to the client list, you know that they haven’t bought. So in a day or two, you can say, “Hey Tim, a couple of days ago, you were just about to buy blah, blah, blah, and for whatever reason, perhaps you had a black out or you changed your mind, why don’t you let us know what happened of please use this 10% off coupon or whatever.” So you’ve got options. That’s one way to do it.

Another way to do it is to set your Google Analytics goals and you can actually measure which page people get to on your website. So if they never get to the checkout page, then you know that that they didn’t get past the home page. Maybe they went to the home page and then the checkout page but they never made it to the download page. So you know that those people were caught abandonment, as we call it. It’s good to know what that number is so that you can adjust and always work to getting a 100% conversions from the checkout page to the download area.

Tim: Okay. All right.

James: Things that you can do to maximize transactions, make the checkout page have a guarantee or a trust seal or a secure badge, or make sure that the page elements like nice, low risk colors and comfortable and secure looking. In one case, if you were say, we’ve talked before about using ClickBank, the marketplace. One of the best tricks was to put a little screenshot of the ClickBank checkout page on the base of the sales page and say on the next page, you should see this. And then they click on it, and they go to that.

Tim: And there it is.

James: Yeah, and there it is.

Tim: Yup.

James: So that was one of Jeff Mulligan’s technique from this quickies tips. And that really increased the conversions because people go there and it’s what they trust and what they see. I think to a logic stand to a lot of this consumer concern about sticking a credit card into the computers faded away a little bit.

Tim: You have to think so. I think it has, too.

James: Yeah. I think so.

Tim: Yeah. I think there’s a very few. You don’t hear anymore, “I’ll never buy that online.” I mean most people have bought something, I don’t know what the stats are. But I’m sure, most people now have bought something online. So–

James: Well, I think one of the biggest growth markets for Facebook is the gray market.

Tim: Is it, really?

James: Yeah, the oldies. They were all into it.

Tim: Finally!

James: Yup.

Tim: After all those years–

James: Tracking down–

Tim: – get on Facebook.

James: – their lifelong friends and school reunions.

Tim: Great!

James: 70thyear reunion. (Laughter)

Tim: Okay. Well, listen, let’s move on to the next question. It’s from Craig Griffus, and Craig came through on our Facebook. And he says he‘s like to know examples of great content and what makes it great. He says, “Why did it engage and everyone talks about giving value. Everyone that puts pin to paper believes that doing that. There are thousands of unfollowed blogs. Any help would be loved.” So this is all about content. And yeah, what makes great content?

James: Well, I think good, great content is solving a problem.

Tim: Let’s define content first, actually.

James: All right.

Tim: Because that might be a bit technical.

James: Content comes in various forms but in Internet marketing terms, that would usually be text, it could be pictures–

Tim: Video.

James: – videos, it could be–

Tim: Audio.

James: – audio,

Tim: Yup.

James: – podcast.

Tim: Yup.

James: It could be any sort of deliverable that is consumable.

Tim: Yup.

James: So if we were in the one, get it to be great advantage would be good content.

Tim: Yup.

James: The contents of the glass is good. What makes Grange versus Ribena? It’s rare. It’s got history. It’s–

Tim: Time.

James: – have a lot of thought and experience put into it and its got folklore and mystery around it, and also an interesting past. What makes great content? I think it solves a problem. It actually addresses a pressing concern or need that people are interested in finding answers for. So any type of “how to” or question and answer type content, is usual content for people who have questions and they need answers.

Tim: Hmm. I’ll answer that and give you an example of great content because Craig has asked for that. And with our shows Small Business, Big Marketing, Luke and I who host it– it’s a podcast first foremost but it is becoming more and more an environment where the small business owner can go and seek solutions around their marketing. And we knew where to start, that that was a problem that all small business owners had. I couldn’t necessarily afford to go and get a marketing consultant and so therefore we wanted to create an environment where they could get free marketing advice as well as low custom marketing advice right up to more expensive marketing advice. And what we found that without knowing any of these kind of technical stuff around creating great content, we just have been writing for humans. And this is what you said to me. I’ve said it a couple of times in writing Show Notes, gosh, how do I get these show notes so that they are really SEOd. And your advice is write for the human. Write for the human. And its good advice and we’re just– and we’ve done that for the two and a half years that we’ve been running Small Business, Big Marketing. We’ve written and recorded for the human. And as a result, if you go and key in Small Business Marketing into Google, we are number one, front and center.

James: There you go. I think it’s the same approach we’re taking with Freedom Ocean podcasts. We’re never watching the clock when we record these.

Tim: Hmm.

James: Because–

Tim: I sort of do. (Laughter)

James: Well,

Tim: But then I realize, you know what, the content is king here.

James: I’m just the one answering the questions.

Tim: Yeah.

James: But the thing is, where we go as long as it needs to get a decent solution across, to get all of the angles covered because that’s– if it took 15 minutes, then great. If it takes and hour, then that’s how long it takes.

Tim: Yeah.

James: But we’re focusing on the need solution for the customer. We’re totally trying to put ourselves in the customer’s shoes. And this is something one of my mentors drummed into me. He used to always to talk about Max Schubert and Max Schubert was the guy who made Grange Hermitage. He used to say we’re making Grange here. We’re making Grange. And he’s talking about, it’s sometimes, it’s going to take longer. It’s going to take experience. It’s going to take going through the public ridicule and going against popular opinion. When Max Schubert was banned from making wine, they didn’t like his stuff, and he secretly made this stuff in the basement because he was so passionate about it and he believed in it so much. And in the end, people acknowledged that this was great wine and it was accepted as that. So I think if you want to create content, I think, think about creating grange. That’s why less autoblogging–

Tim: Just for our listeners who don’t know what Grange is?

James: Yes, Grange is like screaming eagle or–

Tim: It’s the top of the pops when it comes to red wine.

James: Very good red wine in this country.

Tim: Yeah.

James: And should be in any other countries.

Tim: And listeners, I can tell you where James, when we’re talking about planning Freedom Ocean, and what’s next, and how are we going to go about creating products, and all sorts of aspects of Freedom Ocean. And I what to expedite the process, James just says, “Tim, are we creating Grange or are we creating Ribena? And Ribena is cordial for obvious– I think it’s an international product.

James: Yes, it’s like sugar water.

Tim: Sugar water.

James: But flat, pop soda.

Tim: Yeah. We’re creating Grange or are we creating Ribena. And it is– it’s really powerful advice. And knowing that, okay Grange takes 28 years to get into bottle and on the shelf, but boy, is it good? And is it– it has a high. I’m sure there’s high margin.

James: And if its competitors want to knock it off, guess [sell] that will take.

Tim: That’s right.

James: 28 years.

Tim: Yeah. That’s a rather high bury entry.

James: Yeah. The best thing you can do to have a completely unassailable competitive advantage in the market is to just outperform your competition with quality of content and thought behind it. And there’s people who do it so well. I like [Seth Code] and his blog, for example.

Tim: Yeah.

James: He’s just continually tipping quality content onto his blog every single day.

Tim: Yup. And if we were to get really specific, I would say there’s a couple of things around particularly writing content is that I do think less is more. That’s a generalization but a great writer once said to me. Got a really respected but I worked in advertising was he said, “Tim, just keep ripping out words until it stops making sense. Get to the point.” And that really stuck. And the second part of content– of creating great content is make it conversational. Now that’s different. If you were writing about a medical, a piece of medical equipment, conversation was probably not a good criteria for copywriting but engaging conversations. I just find that works. And one thing I found with many, many small business owners is that they’ll have a logo designer on call or a graphic designer on call but very, very few. I would say 2%, 1% have a writer on call. And I think if you cannot write, then I will learn to write or outsource it to someone who can because boy, is it an odd form.

James: Yeah, we put a lot of effort in our team into writing. We’ve got a whole training area for our team where we’ve got writing “how to’s,” writing examples, writing tutorials, and that’s what they go though. We do the same with other forms of content with images. We have a stock library, jammed full of really nice, expensive stock photography that we’ve purchased.

Tim: Eugene from [novel Samurai], at that recent conference you and I were at, got a fantastic example of writing good copy. And what he does is he goes and finds copy that he really respects, maybe through the website or from an author or journalist of some sort. And he’ll actually sit there and rewrite it word for word in pen on paper, the old-fashioned way. His view is that gets his mind or psyche into a place where when it’s time to think and write his copy. He’s kind of already hitting down that path and that’s kind of–

James: Yeah. Well, it’s an interesting perspective.

Tim: It is. Wacky, but–

James: Well, he strikes me as a fairly technical guy.

Tim: Yeah.

James: And that might loosen up the, what is it, put’s the nots and ones, binary code.

Tim: Oh yeah, the binary code.

James: Yeah, quite loosen up.

Tim: Hello Eugene!

James: I think the big danger in doing that would be that you now becoming your own persona.

Tim: Yeah. But look, I do think– just to finish off the conversation around content is you got to learn it. As an internet marketing, you can’t do everything. As a business owner, you can’t do everything. You got to hire some staff.

James: Well you shouldn’t do everything.

Tim: No. You go and ask some staff and if you’re not up for it, then go and find someone who is good at it or learn how to do it. Do you think we’ve got time for one more question James, because if we have, I’ll have to plan through all these?

James: You are the clock watcher. (Laughter)

Tim: (Laughter) Well, there’s been a number of questions around back linking.

James: Yup.

Tim: And how to create backlinks. So the brief one, there’s a couple here. One is from Wayne Andrew, and he came through via our email with a lot of questions which is great. We’ll answer one of them around backlinking. And also Shane talks about email– he came through on the email, and talks about backlinking. I’ll read both questions. Wayne’s is quick. He says, “How can you–” No, actually he says, “What is the best methods to build backinks for search engine optimization?” And Shane says, “Hi guys! Love the show and my question is about when you are sitting up a backlinking network,–” (he’s getting a bit technical here), “– through the Posterous–” (there might be some definitions required upfront here–)

James: I think so.

Tim: (– in your answer) “– and you want to set up and link to multiple WordPress blog or blogs, does each blog need its own email address and–” (Oh, this is getting very technical.) I’m going to put that one on pause and just say, “What’s the best way of generating backlinks?”

James: Well, I think you should say what a backlink is?

Tim: Correct. Correct. So a backlink is a bit like a popularity contest, isn’t it? The more sites that are off your site that have a link back to your site, Google thinks, “Oh gee, this guy got lots of mates. So we’ll put him further up the page ranking.”

James: That’s it. In terms of getting a good result, appearing at the top of Google is only three things that are really that important. One is you have a well structured website and we’ve covered that before.

Tim: Yup.

James: Two is you got great content on that. Content sounds familiar for some reason.

Tim: Ah!

James: Yup.

Tim: Previous questions.

James: Yup. Because Google’s job is to get the best possible most relevant content in front of the customer and they stated that on their website using [assets]. Anyone that hasn’t figure that out yet?

Tim: Well, don’t be too presumptuous there because as we said in a couple of shows ago, I mean there’s a lot of people who were small business owners who just don’t realize– they haven’t given the thought, what’s Google’s aim in life? It’s to make the web relevant.

James: Okay, so we’ll just be clear. Their goal is to serve up the best possible results so that they can charge people for advertising.

Tim: There you go.

James: Bottom line. And third element is how many people linked to that website with the right words in the link. So if you had the world’s best pies, then if every other websites points to your website and in the link it says, “You should check out this website because they’ve got the world’s best pies.” Then when someone types in “world’s best pies,” Google’s going to go, “Ah, I know he’s got the world’s best pies.” That’s Timbo’s site because everyone points to that and says the “world’s best pies.” So from that logic, we go to the next stages, how do we get everybody linking to our website? One of the easiest ways to do this is you generate the links to your own website by putting it on other websites. So what we do is we create lots of great content and we put it out on all the other websites and we point back to our website.

Tim: So when you say put it out on all other websites, on websites that you don’t own or that are a part of your network?

James: Primarily websites that we do not own.

Tim: Okay, so how do you do that?

James: That is a good question.

Tim: Excellent question.

James: (Laughter) In fact, I’ve spent the last month and a half preparing information about that–

Tim: You have.

James: – specific subject. It’s quite topical.

Tim: And I reckon, by the time the show comes out–

James: It will be out.

Tim: – that product that you’re talking about–

James: Yup.

Tim: – which is?

James: Traffic Grab.

Tim: So if people go to our Product’s page on Freedom Ocean, they are going to see a link and a little bit of audio from you and I explaining exactly who it’s for–

James: What it is.

Tim: – and what it is.

James: Exactly. And the cool thing about that is there are four free modules. So go and learn up about it.

James: Anyway, back to the task at hand, if you would have map out on a piece of paper or a mine map what the structures would look like when you put it out there and link back to your site, and then you link them together in a strategic way, it would look a little bit like a spaghetti bowl. That’s what my team have affectionately called the Traffic Grab method. It’s the spaghetti bowl. And in simple terms, we take out premium content and we put it on article directories, we put it on web 2.0 sites, and Posterous is one of those sites. Other ones that people might have heard of Facebook– (laughter)

Tim: (Laughter) Possibly.

James: Yup. And then there’s plenty they may might not have heard of like Weebly, Wetpaint, Wikidot, Zynga, Zimbio, all these said ones.

Tim: Now I wonder Facebook while all those other names are pretty ordinary.

James: Well one that you should watch out for is Tumblr.

Tim: Yeah. That’s been around a while and it’s sort of–

James: It’s been around a while and it’s growing massively each week.

Tim: Yup.

James: But also Twitter. So you take these little content paces, that sort of takes care of the text and then you take your videos, and you put them out on video sites but YouTube, Vidla, Vimeo, [Kwago], Break, there’s always different ones. And you actually put your video content on there and you link back to your website. And with the primary YouTube video, what we do is we actually get out of video sharing sites, linking back to the Youtube site. And then those links go to your sites. So you go a few layers deep. In fact, I think we go about 5 layers deep. And then there’s the podcast. You can actually take your articles. You can have them read out and you can stream them from your website but also submit them to other sites. Now most people are familiar with iTunes but there’s also other sharing sites like Podbean that you can put audio content.

Tim: PodCastle, Podcast Pickle.

James: Yup, all of those ones.

Tim: Yup.

James: And there’s also– you could put these things into PowerPoint slides and put them up to sites like slideshare.net.

Tim: So you’re– what you’re doing right now in terms of backlinking is you’re refurbishing content and getting at there on all the different sites that take this type of content.

James: We create content. We go– Now to answer one of those specific questions, we go and create a range of profiles on those sites and many of them will ask for a Gmail account. So YouTube for example will ask for Gmail account. So my team will create a Gmail account that will setup a YouTube account, and in fact that’s how they would have setup the Freedom Ocean YouTube channel. If you want to see an example of one, go to the Freedom Ocean YouTube channel, have a look at what the team had done. They’ve actually taken our podcasts. They’ve blended it with–

Tim: I love this channel.

James: – some pictures and put it up there, little short snippets because you can generally put up to 10 minutes. They put up a part of the podcast and then they link to the podcast episode from YouTube.

Tim: It’s brilliant.

James: That’s getting us a link back to freedomocean.com. It’s getting us in front of more eyeballs because what are the top three websites? Google, Facebook, YouTube.

Tim: YouTube.

James: And guess where Freedom Ocean is?

Tim: All three.

James: Google, Facebook, YouTube and that’s why we built a target or list of customers.

Tim: If all those sites are open. If a link leaves behind a password protect– so I bet it’s useless. Is that right to say?

James: That’s pretty much useless.

Tim: Okay.

James: Unless you were to take the RSS feed from there and–

Tim: Yeah.

James: – put a snippet of it onto your blog.

Tim: Okay.

James: As we discussed before.

Tim: Okay. Obviously, commenting on other’s people blogs is–

James: Yes, that’s good for links.

Tim: – good for links.

James: Because you basically– the ideal strategy is you find something that’s topically relevant. So if you had a pie store and you went to post on a bakery’s website and said, “I love your pies. You must share that recipe for the mushroom sauce.”

Tim: Uhum.

James: And say that we do pepper pies and it’s taken to [motto] pies at our website. Some say we have the world’s best pies. And you link to “world’s best pies” to your site. So now Google’s going, wow, [now I need] the people point to Tim’s site saying the world’s best pies but it’s coming from really relevant sites like bakery sites and flower sites, and cafes.

Tim: I think I know the answer to this question because the word is relevancy but if you go to somewhere like fiber.com, there are many, many people saying for 5 bucks, they’ll get you lots of backlinks. Clearly, they’re not going to be that relevant and there’s degrees of backlinking, these qualities of different quality backlink, but is it worth paying someone 5 bucks to get 300 back links?

James: Look, I don’t know if you’re going to get great back links for 5 bucks. You might, you might not. You might be sponsoring a Nigerian, I don’t know.

Tim: (Laughter)

James: But the thing is there’s easy ways to get it than to take those risks. That would be a tactic. It’s not really a strategy you will build your business on.

Tim: No, it’s not. But for $5, I’m, not–

James: Bottom line is the relevancy is a nice bonus but links are linka. If you go a thousand links from non-relevant sites, you’re going to beat someone who has no links.

Tim: Uhum. Is a link from a (dot)com– I have brought a product the other day which is a backlinking product. It turned out just to be for PCs so I’ve never used it but what their promise was backlinks from (dot)adu sites and (dot)gov sites.

James: Right.

Tim: And I bought it because of that. `It was out of interest and I’m embarrassed to ever say it on air but there it is. It’s out there.

James: (Laughter)

Tim: And you all– we go, “What did you do that for?” I’m not telling you what I paid.

James: I can’t remember the email with the, “is this a good product [of mine]” question.

Tim: (Laughter) I can’t do that all the time but what I did do– what I did spark in me was that, “Is a link on a (dot)com a better quality than on a (dot) net, is a better quality than (dot)com(dot)au, (dot)gov, is there–” How does that work?

James: Look, a lot of people are raving on about (dot)adu’s and stuff. It’s no more powerful than a (dot)com if you– all things being equal, if the relevancy is equal, I believe it’s the same. I subscribed to Jerry West SEO newsletter, and from his test service, he hasn’t noticed any gain from a (dot)gov(dot)au.

Tim: There you go.

James: The point is they’re supposed to be more trusted because they’re educational.

Tim: And they’re harder to get.

James: However, one of the biggest online e-commerce stores in America just got slapped big time because they were bribing professors and students to post to their products from a government site, so I think that there’s a good chance they’re under review right now.

Tim: Hmm.

James: If you do anything wrong too much, it’s not going to work out for you.

Tim: Is this– there’s just so many discussion around link. Its great questions these around backlinking. This concept, this strategy of creating macrosites, where you build little WordPress sites that may have ten articles on each site.

James: Yup, yup, yup.

Tim: And you, you have 20, 30, 40 of them that are all relevant to your industry.

James: Yeah.

Tim: And then putting links on them back to your money site, is that a good idea?

James: Yeah. Well, I just showed you one of my sites–

Tim: Uhum.

James: – that has been up for 2 days.

Tim: Uhum.

James: And it’s already on page three of Google. And it has about ten articles.

Tim: Because of the fact that’s go–?

James: It’s highly relevant.

Tim: Yup.

James: Super laser targeted. It has probably got less than ten links so far and it will be at the top of page 1 within a week from now. And it will out to competitors with thousands of link because it’s got good quality, handwritten content on multiple properties pointing back to that site with keyword research phrases.

Tim: Well, let’s talk about the how of backlinking because it sounds to me, its dirty work, wrong word but its roll the sleeves up, sweat and grind work. It’s something that is going to take time and it sounds to me like a very good thing to outsource because otherwise, you can find yourself in front of that screen for a very long time. Is outsourcing the best thing to do when it comes to getting backlinks?

James: You can get backlinks. I mean interestingly, if some of the developments lately show that Facebook posts are getting ranked on their own. So even if you are on Facebook pointing to a product, they’re likely to get picked up by Google so you’re actually generating a backlink. When we go to our fan page for Freedom Ocean and point back to our own website, we’re actually getting picked up in Google and getting all the backlink. Now, the thing is yes, you want to have someone else do this, that’s why I setup a whole business which the primary function is we create content, submit it to multiple websites. We link them in a way that makes sense. We use all of the tricky stuff like RSS feeds and technical terms that you should never even have to worry too much about. And we do it all for the people from a $129.

James: Leave that for guys like me. (Laughter)

Tim: (Laughter)

James: Because it’s too competitive.

Tim: Yup.

James: But they probably want to rank for mortgage lender–

Tim: Suburb.

James: – Ballarat.

Tim: Yup.

James: Whatever their suburb, that’s probably sensible. So they’re going to need to know their website. The top five keywords that they would like to rank for and if they could supply picture that we could use, that would be great. And that’s about it.

Tim: That’s so easy. And then that’s an ongoing– then that $129 a month is then going to have people working on your behalf, keeping you SEOd for those keywords or keyword or keywords.

James: Exactly. They create content.

Tim: Yeah.

James: They submit it to their sites and they link back to the website. And what you’re really paying for is time labor. You’re paying an offshore team. That labor cost gets you something like 10 or 12 hours of offshore labor of them just sitting their, doing that. So you’re actually buying yourself a day and a half of someone sitting in your office.

Tim: So if they’re writing the articles, the quality of control of the article writing is good, the unique articles.

Well, we have an editor who looks it all the content.

Tim: Yup.

James: And we send them to the customer and say, “Please approve.”

Tim: Fantastic!

James: They say, “yes or no” or “could you change this?” or “That’s not quite right. We were actually the second best pie shop, not the first.”

Tim: Yeah.

James: Now the thing that people need to realize is probably not a lot of humans will actually read the content. They’re primarily doing this to get a link back to the website.

Tim: You’re writing it for humans but you’re doing it for a link.

James: You’re writing it for humans. It’s human written. But it won’t be the Pulitzer Prize novel that’s on display on your website. This is what we call, off website content.

Tim: Yeah.

James: So it’s the second layer of quality.

Tim: James, if people want to access that, they just to go to freedomocean.com and under the product’s link, there is a SEO products. So I reckon we might be finished there mate. That’s about– I don’t know, that’s a god six questions.

James: Yeah. I want to say thanks very much for our listeners for asking these questions and keep them coming. Keep posting on our comments.

Tim: Yeah, when we ran out.

James: Let’s know what you want to–

Tim: When we have finished for this pile.

James: (Laughter)

Tim: We’ll send out another email at some point asking for more but I think now that people know that there is the opportunity, their post on our Facebook, to reply to the emails that we do send, and to comment on the Show Notes. We love seeing that, the thing what people are thinking. Then we’ll just keep on answering them and every few shows, we will have a show dedicated to listen to questions. So James, thanks mate! Love the Ocean.

James: Thanks Timbo!

Tim: See you on the next one.

James: See ya!


  1. Hi James and Tim, my favourite podcast so far 😀
    love how you answered so many questions!

  2. Hi Guys,

    Found your show about a week ago and have listened to every episode and look forward to the next one. A question about backlinking:

    How does Google view backlinks that come from your own site? I assume not as heavily as from other sites but i have been doing some research and have found sites that when you explore their site they may have hundreds of links pointing to it… however when you remove links from their domain, the number of backlinks drops to less than 10. When backlinking, how much attention should we place on backlinking within a site?

    Thanks for the show! Can’t wait for the next episode!

    • Internal links are very important. You can control the anchor text (the hyperlinked works). Some plugins are very good for internal link control and can automatically cross link pages according to keywords.

  3. Are you able to direct me to what these are?


  4. A Website Designer says

    Hi guys, just a few things about this episode. I haven’t gotten to your SEO episode yet but there is one thing that I would like to see addressed at some stage. That is where do you draw the ethical line with some of these link building tactics.

    People talk about black hat / white hat SEO but I wonder if it’s more than that -whether there is a responsibility placed on people who know about this stuff, to contribute to a better web not just create loads of content for the sole purpose of improving rankings. James says write for the human but acknowledges that most of his SEO content won’t be read by humans. So why write for them?

    Techniques like article spinning, auto blogging etc are getting pretty spammy as Tim alluded to. Particularly article spinning. Saying you are writing for human, but then spinning an article which will help with SEO but make is a useless read for humans is a bit contradictory.

    Buying backlinks is another one. Paying for backlinks is against Google’s guidelines. It is a really murky area. Most people seem to think, yes it’s against the guidelines but there’s no chance of getting caught so do it with discretion. I can’t decide for myself where to lie on this one but I think this is something worth discussing. Buying links is generally regarded as black hat SEO as far as I know.

    Buying software to blast out thousands of links is also a pretty spammy technique. Google wants to see a natural link building process – this isn’t natural.

    I’m not having a go, I just think it’s a discussion worth having.

    Keep up the great work I’m loving the show.

    • Great points made here, Dan. You’re heading straight to the top of the class! James and I will discuss your comments in an upcoming show for sure – stay tuned.

    • Hi a Website Designer,

      Like or not there is money in ranking your site. all SEO is manipulation of the search results. Google dont ban every website so they must approve.

      Write for humans, create great content. Spin articles that do make sense. It can be done. Google is not the law and they are certainly not doing much about paid links.

      I have never advocated sending out masses of spammy links or junk content. Listen to Episode 10 – it answers more (and episode 11 about Tims fiverr experiment)

  5. Thanks James, it’s pretty hard to argue with that. Definitely worth discussing nonetheless, to me it’s still a bit of a grey area (perhaps a bit less grey for you ha ha). I’ll get to those episodes don’t worry I’m just trying to take it slowly you’ve given me too many ideas as it is!

  6. Hi guys,
    I am a bit of a newbie from the UK. Your podcasts were recommended in person by someone I met at a networking event last week and I have been hooked ever since and listen whilst running (hoping you might take me through my first half marathon!).
    I think I am starting to make good progress and write some good content (which I really enjoy doing). My question is around targeting the niche. I have become wary that I am sitting between two niches to become super niche if you know what I mean?! 1) being aware of sugar habits 2) realistic weight management younger women. Should you really stick to one niche based on Google keywords research and what can I do to test I am not going down a road that will get hard when it comes to SEO?

    • Hi Laura,

      Most of our listeners are getting fitter than us! Keep running.
      Cleebrate some SEO difficulty. The balance is between you have to be able to reach them and when you do they have to see you as different to the others. SEO is but one of many many traffic channels. Target the audience who you resonate with and can really solve a problem better than other marketers. Make sure it is large enough to make money from .

  7. hi tim and james,

    time to send you a big thx!

    after my poor life on a slave-boat in stormy seas i feel like getting awake on a super beautiful beach. in front of me a big wonderful treasure chest stuffed with plenty of cool tools for building up my new, own ship – a yacht of course! best: the mp3-player still working! 🙂


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