#59 Understanding Your Results


Welcome back to episode 59 of Freedom Ocean. Aside from that delicious pizza, James and Tim dig into the importance of tracking and testing your online stats and share why listeners really love the show.


In this episode:

  • The One Thing
  • Monitoring your online stats
  • Listener comments, voice recordings and a lot of love
  • Things you should test when doing it for the first time
  • The fundamental business skill
  • SPIN selling by Neil Rackham
  • Tips on consuming and storing media


Internet Marketing Products & Resources

Here you’ll find Tim and James have some things to help your business become more powerful.





Tim:               Welcome back, ladies and gentlemen, boys and girls, to another episode of your favorite internet marketing podcast, FreedomOcean. I’m Timbo Reid. Right there is James Schramko, who I had dinner with a couple of nights and it was the best pizza I ever had. How are you, mate?

James:           Wow! Best pizza you’ve ever had?

Tim:                Ever. Yeah, it was.

James:           It was good pizza down here, in the beachfront.

Tim:                Yup. Yeah. It was a…it was a very thin crispy base, very fresh toppings and it was just tasty. And it blew all that health stuff that I’ve been doing out of the water but that’s life, man. It was lovely to see you. And I’m glad you’re recovering from a little head cold, darling.

James:           I’m OK. I don’t have time to have colds.

Tim:               Ah, you are a tough guy. Man I should kind of put you right up there as James ‚The Tough‛ Schramko.

James:           Well, it’s not just that. I think that business owners and entrepreneurs have a lot less sick days than employees.

Tim:                Ah, yeah. Ah, yeah.

James:           Isn’t that amazing?

Tim:                Not really. No, it’s our baby, you know. You can’t leave your baby unattended. I mean, we have time off, I just think, you know, as long as you do, it’s kind of interesting, I just did an episode this morning on Small Business Big Marketing. And the interview I did is with this guy called Daniel Flynn from Thank you Water. You know, like, ha! the world needs another water brand. However, he’s a social entrepreneur and for every bottle of water you buy, you create… you give water to a Third World country, something like that. Point being, he just loves what he does. He just loves it! You know, no kind of waking cross because he has to go to bed.

James:           Well, I see people paste on Facebook stuff like, ‚Oh it’s hump day today‛ on Wednesday. And ‚Thank God it’s Friday.‛ And with my own team, we actually have, ‚Happy Monday‛.

Tim:                Yeah right.

James:           Yeah, because we’re back. We missed everyone over the weekend.

Tim:                Nice. Like, how does that show itself. Do you send out an e-mail?

James:           Oh, we laugh and joke around. It’s…

Tim:                Guys, boss Schramko, you’re crazy, crazy! Hey, so much to cover mate, so little time. So, nice to catch up. Without kind of making this a love fest, but you know, it reminded me to and Steve Ovens joined us, our friends…

James:            Yeah, Steve Ovens, and I took a picture of you two and I inserted that between three pizzas and I asked people to guess the difference.

Tim:                Ah, I didn’t see that. It’s just nice to hang out you know, with people. It’s good you know, good hang out with mates. Talk a bit of b(@$#)!, and you know, see which one of us can tell the biggest lies. Great line from an ol’ Cold Chisel song. You know that song?

James:           Cheap Wine?

Tim:                Flame Trees.

James:           Yeah. I’m not really good with the whole song lyrics and we did cover this in the previous episode.

Tim:                Did we?

James:           You could probably bluff me on that.

Tim:                Yeah, OK. But nice just to hang out and just I think, you know, surround yourself with good people and rub off on your business. So, mate, couple of e-mails and a couple of listener voicemails, yeah?

James:            Yeah. And also some comments. We had some, we had a nice comment on the last episode from Phil. And he said, “Guys, I have to say that…”

Tim:                Filthy Phil.

James:            “…this is probably the best episode I’ve heard for a while. It resonated with me. The discussion around the listener question and James’ poignant question, “what is the point?” is the gold here. And I must say, don’t stop the banter. It’s great and entertaining. Thanks again for a great show, Phil.”

Thanks, Phil!

Tim:                Thanks, Phil. Well, I carry a bit of guilt around the banter because I’m kind of like, it’s like, even this episode, you know, five minutes ago, when we sort of went down the pizza path, in the back of my mind, I’m going, ‚keep it short, keep it short.‛

James:            I was speaking with my virtual assistant, who’s wonderful and said, “How do you like the podcast?” And she says, “They’re good boss. In the last one though, I have to agree with the listeners, a little bit too much banter.‛

Tim:                There we go. You can’t please everyone, mate.

James:           Well, I need to please her though. When we do our weekly review, I make sure that I’m performing well for her because otherwise I run the risk of upsetting the.. my very very handy assistant. She’s great.

Tim:                Yeah, yeah. Got to keep the love in the room there. Hey, I got an interesting email from Jonathan Tynes, who’s a long time listener. It’s an email, it’s fourteenth of March. It’s a little bit old, sorry JT. But it raises an interesting concept. He says, ‚Hey Timbo, I have a thought. What if you were the bridge between traditional marketing and into Internet marketing. I do this everyday, I help people go online that are not tech savvy and are scared to get online. I have found that you are the balance between you and James in the techy stuff. You guys both rock!” That was a..that round that March on was the time we were kind of going, or I was kind of going, ‚Aaaargh, should this Freedom Ocean thing continue and you know, if it does, what it’s all about and kind of questioning my role and then stuff like that‛. So, people can go back and have a listen to those episodes which were the episode wasn’t it, which was, just having a look now, episode 53, March 12.

He makes a really good point, James. In that, as business owners, we should spend a little bit more time reflecting on who we are. What we’re good at. Where our strengths lie and acknowledge it. You know, I’ve got, I’ve been really honing my, that question in lately and I’ve realized that I’m a really good marketing guy for people who are, want to come dragging and screaming into the kind of new world of marketing. And particularly service-based businesses. So, I’ll give you that specific, you know. And when you kind of acknowledge it, it makes creating information and products and content a whole lot easier.

James:           Yeah, I’m going to put a book recommendation out here. A book called, The One Thing.

Tim:                Ha! I met the author yesterday.

James:           Did you?

Tim:                Yeah.

James:           Whereabouts?

Tim:                I spoke at the Sydney convention center and we were in, they had, off the main stage, they had these two streams going and I was in one room and he was speaking in the other, so we were competing for audiences, and I won!

James:           Ahaha! Well, you know, his book’s fantastic, it’s got many of the same concepts and ideas that I know to be true and I was reading that book just nodding and yes, yes, yes, and it really does drill that concept of putting a lot of your eggs in the one basket. That just know your strength and just do the right thing and the right thing and the right thing and just ignore everything else. And I think you’re finding that, and I’m certainly reviewing that. I mean literally going through every part of my business and working out which ones I resonate the best with and which ones I could live without. And I’m just going to try to streamline to the next layer. I’ve always been peeling off the layers of that business onion and to get to the core and I think I’m getting really close now.

Tim:                Yeah, yeah, yeah. I should have said hello from you.

James:            Well, I was only telling you about the book that ah..

Tim:                You know when I saw the book, we were in the sort of ‘speaker’s room’, we were in the green room, you know, rocking it out over a chicken sandwich before we went on and it was interesting. God, he had the book there in front of him, and I didn’t quite connect but yeah the not before you had mentioned it so I’ll put a link in the show notes to that. Hey, so Jimmy, I’m just going to move on to this next email which is from Tony Finbarr-Smith and when I first read it, I thought, that’s such a funny question but then I realized I’d read it incorrectly. He says…

James:            Ah, Timbo. What are we going to do with you?

Tim:                I know. I know. Silly Timbo. ‚When you launch a podcast, how do you know how many listeners you have?‛ He asked. What I thought he’d asked was, ‚When you launch a podcast, how many listeners DID you have?‛ The answer to that would have been

zero. But, the actual question is ‚How do you know how many listeners you got‛. James?

James:            Well what we do is we use a Blubrry powerpress plugin and…

Tim:                Blubrry?

James:            Yeah, Blubrry.

Tim:                It’s a weird name. B-L-U-

James:            I don’t know how you…it’s spelled weird but it makes things simple. It’s even got a link where you can join up iTunes and hook up your show. It’s pretty easy to operate but there’s this little link inside there that allows you to get statistics. You click on that, you create an account and it gives you a redirect. And then everytime someone clicks on the show, or when someone listens to it in iTunes, it’s counting that as a download. And that shows up in my WordPress dashboard and also I get a weekly report with how many people have listened to each episode. I’ve been really comparing. I’ve actually run all four podcasts that I have through this and I’m comparing the frequency and the volume. And it’s really interesting to see the trends and over the long term, which shows get listened to ‘the most’. And I suggest that you do measure that stat to get a feel for your reach because you can be really surprised by that.

Tim:                Get a very quick understanding of, in fact the next question is all about testing so it’s kind of a nice segue, but just to finish this off…when you do see your stats, you get a quick understanding of what subjects resonate and what, which ones..well, not ‘don’t’ but which ones resonate more. I find it really interesting like with Small Business Big Marketing, like I did an episode a few weeks back with this email marketing guy who was just so passionate about email marketing and he spoke about it in layman’s terms, made it interesting and it’s what I’d call a ‘How To’ episode, right? Instructional, useful, get the pen and paper out right away. And everytime I do a ‘How To’ episode, it rates really well. Get lots of feedback. People love it! They’re not my favorite episodes though. My favorite episodes are when I dig deep into someone’s business like, Where did that business idea come from? How did you bring it to market? And now tell us how you go about marketing it. You know, I’m kind of having that more, I guess emotional discussion? They still go as well, but not ‘as well’. And that kind of feeds back into the fact that ‘How To’ is a very searched, it’s one of the most searched prefixes on the internet, isn’t it? Everyone wants to know How To.

James:            I think one of them is indulging YOUR desire. The other one is solving the customer problem.

Tim:                Yeah.

James:            You know, we can say, well, circles back to ‘What’s the point?’ You know, you could be an artist and you just want to make it because you’re expressing and feeling fantastic. Or perhaps you are serving someone and you’re doing it for someone else, you know, you can take that too far and be a complete martyr and surrender your entire life for other people, like missionaries and stuff.

So, by the way, we had a six star rating on iTunes in March.

Tim:                Didn’t think that was possible

James:            I didn’t either. It actually said six star podcast by Richard Harm. Entertaining, informative and Australian. Simply brilliant. Thanks, Richard. We actually had a little bit of a dry spell for comments from 2012, December. And then in March and April, it just took off again. We got some more, they’re all five starts actually.

Tim:                Bless him. Bless him. I hate how you can’t reply. That kind of annoys me.

James:            Well we can here, you see.

Tim:                Well we can.

James:            There’s just a couple more. Should I read it for you more?

Tim:                No, I think it’s indulgent. I don’t think…

James:            We’ve liked this one though.

Tim:                I’ll read them myself. But thanks. Just thanks to everyone who’s listening.

James:            Well I say, we’ll do the Romper Room. Thank you, Matthew. Thank you, Mecky man. Thank you, Andrew, Damian, Jack and James. I can see you and you’re smiling.

Tim:                Well, that’s weird for anyone who’s not Australian. Romper Room is kind of our version of…

James:            They call out the names at the end of the show.

Tim:                Yeah, it’s for three year olds.

James:            Yes.

Tim:                Three year olds and below. Hey, now, Jimmy. So great question there from, who was that from? That was from Tony, and that’s how we track our podcast. And let’s talk about tracking and testing. Fernando has a wonderful question. Here’s Fernando…

Fernando:       Hey, Timbo, James. This is Fernando and I am calling you from the United States over here in New Jersey. I just wanted to record this message for you to say, number one, that I am in love with the ocean. The waters are nice and you guys are teaching me so much great stuff. I’ve listened to a lot of podcasts over the last two years as I, you know, started to learn about Internet marketing. And this by far, has given me the best information and you guys are just great. Don’t ever stop doing this because I am…I’m depending upon this. So thank you so much. My question is regarding testing. I know I’m supposed to do testing. It’s something that, you know, I’ve heard about over the last year or so, but it’s something that just overwhelms me and I just really don’t know what I need to do. So, I was wondering if you could kind of go into that. What parts of my business should I be testing? Which should I test first? What is a decent result that is meaningful? I would just love to know some input on the best ways to test and the things that I should be testing maybe first. Alright, thanks so much. Keep up the good work. I love you guys.

Tim:                Geez, mate, he loves us. I can’t help but say, is there something in the air tonight, Fernando? Hey what song’s that from?

James:            It’s an Abba song.

Tim:                Correct. Correct. Called?

James:            Fernando. I’m just..I’m going well with my lyrics.

Tim:                You are the music man. So, thanks, Fernando for loving the show so much AND asking a very pertinent question that makes me feel a bit guilty. I think we’re all guilty, except you. You are… mate, the stats you were reeling off over pizza the other night about your testing and results. I mean, you knew stuff down to the .01 percent. I mean, you got to get out more. Go and have more pizza.

James:           C’mon, that’s Steve O’s fault. It’s nothing to do with me. He’s a geek.

Tim:                Yeah.

James:           And when he comes over to visit, we just can’t help but login and have a look at things like the shopping cart and the analytics and the split test and the heat maps. I mean, I’m like, wow!

Tim:                There’s a video beside of that.

James:           I find it fascinating.

Tim:                Come in, Steve O! I haven’t seen you for six months, let’s get in the dashboard. Let’s go and have a look in the dashboard.

James:           Well, what I’d like to know is, Ok, I’ve made all these decisions. I’ve put things out there. These websites. I’ve got opt-ins. I’ve got follow up sequences. I got products. Well ok, NOW, because we CAN. Which ones worked? Which ones didn’t work? I wonder why? What should we change? Will we change this? What happened? I mean, there’s some fantastic results.

Tim:                I think there’s a massive…for me, this whole testing thing. I guess there’s a bit of a difference too – testing and measuring. Sometimes we can get them confused but I think for this whole area, there’s a big blockage to start with, like to set all that up. Would you agree?

James:           Well, It’s not sexy and it does require some technical knowledge.

Tim:                Yeah, and therefore..

James:           Like, you have to know what you want to test and that’s pretty much what the question is. So the main things you can test are each part of the sequence. A lot of people sort of leave it at just one part, like they might have ads running to the site and they might split test the one ad from the one traffic source. Or you can test different traffic sources to the site. So you could split test the ads on different traffic sources that lead to the site and then when they get to the site, you could test different versions of the site. You could have offer A or offer B or offer C or offer D. You’d have video vs text. You could have an opt-in vs not asking for the opt-in. You could have a transcription on the page vs a downloadable PDF. Like one of the fascinating things I discovered is where I’ve offered people a PDF transcription- the conversions are very high. Typically they’re up seven, eight, nine percent to an order. Whereas there might be two or three percent on the sales page itself. So people who bother to download a PDF, are storing that on their computer and they come back, quite often they’ll buy something. And then there’s…ok, after they’ve ordered, you have the follow up sequence and systems like the one I use for my email which is called OfficeAutoPilot. It actually allows you to have an ABCD follow up sequence so I could send out four different messages and see which one made more sales.

Tim:                Wow!

James:           So, you could actually track that customer from the first ad right through to the site, through to an order, through to a lifetime value and see which customer’s worth more. And you can learn a lot from that.

Tim:                So, let’s just go back to the start there. Because I just let you roll out a whole lot of stuff. Like, there’s a lot there, if you weren’t, if you had a website, you were selling stuff online right now and you weren’t testing anything, where would a good, where would you start? Give me two things that you could do.

James:         Well, I would test whatever traffic source you’re driving people to your website with. I would test the hook or the ad, if it’s a banner or if it’s text. I would just change that and see which one works better.

Tim:                So, would you have two running at the same time?

James:           Always.

Tim:                So, how do you do that?

James:           So if you’re using Google Adwords for example, it’s really easy. You set up two ads and they’ll rotate them for you.

Tim:                Ok, what if you had the one ad but you wanted the landing page to be different? How do..how do you make that happen?

James:           Ok, that’s probably the thing a lot of people could test is the… I would test the offer. Like what you’re giving away. I used to giveaway two free modules of my Wealthification course. Then I switched it to giving away my Own The Racecourse course, which is about 10 modules and a different hook and that was more popular. And now I’m about to test giving away a three part profit series, which I’ll start next week. And I’ll compare the number of opt-ins per day. So, it’s not a strictly scientific test but it’s going to give me a pretty good indicator within a week. I’ll know which one gets me more opt-ins because I’ve literally changed the offer.

Tim:                Alright. Number two, second thing to test. You kind of covered two there haven’t you?

James:           Yeah. Look if you’ve got..anything you’d test, it’s really just going to be the headline. That’s the thing that’s going to do the heavy lifting on your site. You know, the first big words that people see when they get there, whether it’s for an offer, whether it’s for to read the post or whatever. That’s usually what helps a lot, especially if you’re doing what I’m doing, syndicating your blog content to other places. When you do that, and by syndicating I mean, you put a little snippet of it to point people back to your site, the words you use there should make a significant difference as to how much people come to your site and that’s where you want to do things like a bit of curiosity. Instead of saying, ‚Use split testing in your marketing. Click here to watch this video‛, you could say, ‚What one thing should you use in your marketing to get a better result than anything else?‛ So you could put a question. Or you could say, ‚Do you do this on your website?‛ or ‚I did this and I doubled my conversions…‛

Tim:                It’s an episode in itself which we’ll leave for another time. But everything you touched in there is all about the words. The headline, the offer, you know, writing in a curious way versus writing in a blatant way. All that type of stuff, I mean, for the average business owner, you know, that’s hard.

James:           That’s why they’re an average business owner haha.

Tim:                Well, you can’t expect an average business owner to be a great writer, you know.

James:           It’s not about writing. It’s about selling. If you can’t sell, you’re not going to be in business for long. I still think it’s the fundamental skill. If you could only have one skill, you want to be able to sell. There’s plenty of genius experts with lots of doctorates and technical ability far greater than I have. But if you can sell, if you can move people, if you can create that problem-solving environment, you will be able to make money. You can hire technicians. You can hire genius experts. But if you can’t sell, you want to learn it or you want to hire someone that can, or you won’t be in business because it’s competitive out there. I think it’s the single most important skill, in fact, I can’t think of a very wealthy person that I know who’s not quite good at persuasion or selling in some way.

Tim:                What’s your favorite book on selling?

James:           Spin Selling by Neil Rackham.

Tim:                 Write that baby in the show notes.

James:            Yeah, It’s a great book. That was a fundamental book for me.

Tim:                A life changing book, some would say.

James:           It was. I took that method of selling to luxury vehicles and smashed everyone.

Tim:                Hey, mate, we’ll keep moving. We’ve got a final voicemail from, again, long time listener, Dave Newgass. Here’s Dave.

Dave:              Jimmy Jam James Schramko and the legend that is Timbo Reid. How are you guys doing? This is Dave Newgass. Hey just a little feedback for you on episode 56 of FreedomOcean. I just got your email, I ran to the FreedomOcean website, to get the podcast which I absolutely love. And I don’t see the option anymore where I can right click and save as and actually download the file. It just doesn’t seem to appear, so just a little feedback that that’s how I consume FreedomOcean most of the time. Because it seems like iTunes takes a while to populate and if I try to actually listen to it from the website, it buffers a bit. My Internet connection here, in this part of the UK is a bit spotty. But anyways, just a little feedback, that’s how I do it. I’m sure others maybe do it a bit different or maybe some do it like I do. Who knows, anyways. Just a little feedback for you. Hope you guys are having some fun. Keep doing what you’re doing, it’s appreciated. And, we’ll see you next time. Alright, you guys. Adios!

James:           Isn’t he using a nice mic?

Tim:                He’s really…he sounds good, I would say.

James:           He sounds great. I could see, I imagine he probably already has wildly successful podcast with a voice like that.

Tim:                What about that ‚Jimmy Jam James and the Legend Timbo Reid‛?

James:           Sigh.. We should have…that could be a movie title of some kind. Have you seen Django yet?

Tim:                Not yet. But it’s on the list.

James:           What’s keeping?

Tim:                He sounds like a crazy American living in the UK.

James:           Yes. Ah, I’ve met him.

Tim:                Have you?

James:            Had a beer. Had a beer with Dave.

Tim:                Ahh. It’s always nice to know how things are appearing or not appearing. And he said a bit of trouble downloading the show, which we don’t want! Remove all blockages. That’s a good lesson.

James:           Well, you know, you obviously don’t know the madness behind this. He’s correct. You can’t download it at the moment. I turned the button off that allows it. Why did I do that? Well, I was perusing the iTunes charts and I’ve clicked on a few of the sites that are ranking well. And many of them do not make it obvious or allow the download of the video.

Tim:                From..from their website, yeah?

James:           My theory, is that, they will then click on the iTunes icon or the stitcher icon and go on feed it from their device. Well, they might use any number of add-ons or plugins like pocketcast or whatever where they pod catches, where they can actually stream the music and I’ve been keeping an eye on the rankings. You know since I turned off the ability to download, my other podcasts, which is a little more consistent than ours it goes out pretty much every week, ThinkActGet.com has been smashing the number one charts on Australian business charts. And I suspect it’s because it’s just getting more people across to that sync. See when a new episode comes out, it does upload pretty quickly. I think, you know, within minutes or a very short period so I don’t think that’s valid. That is complete fabrication.

Tim:                So, are you just suggesting. You’re saying that the whole idea is to force people across to one of the podcast aggregators like iTunes or stitcher and not have them listen to it on the site. Is that right?

James:           Well, you see, what happens is it becomes like a recurring sale instead of a one-time sale. Once they’ve synchronized, if they agree to download every episode..

Tim:                Subscribe.

James:           Exactly! Then everytime we put out new content, it will be available for them. And it will probably remind them. And it’s, that’s how I consume the podcast. One of two ways. Like I can tell you the last thing that I’ll be doing is hoarding and downloading mp3s to my computer. I got to store it, I got to download it, I’ve got to file it, I might have to look at it later, I think it’s extremely disorganized way to do it and I had slow internet. Now I don’t think I know anyone with slow internet than what I had and I was still able to stream it with from our site because we don’t over compress it. It’s on a cloud serving thing on amazon. It’s quite fast compared to other podcasts. But the iTunes thing will sync and it will let you play it in your own time. So the way that I consume podcast is I use the podcasting app from apple. I use my iPad mini and I sit it underneath my computer screen, behind my keyboard and I just listen to podcast while I’m doing other work.

Tim:                Out of the speakers, the iPad mini? Or you’re plugged into something?

James:            I might use earphones if I’m in an airplane or something. The other way that I’ll consume it, these days, now that I have fast internet, is I’ll just dial it up on my apple TV and it’s on the big screen then and I’ll listen to it while I’m making a meal or doing some work in the background at my stand up desk. And the final way that I might do it is just go directly to a website and hit the play button and just stream it. If you do have slow internet, you can let it buffer. Just hit play, pause it and come back. So, what I felt was happening is that it was driving up our iTunes ranking, that’s the thing. The reason I want to do that, I want more people to find the show so it can help more people. I want people to get the show when it comes out automatically without having to think about it. And I believe that it’s really helped my other podcasts significantly. It’s a lot more down…like it’s hitting 5000 downloads per episode now. And that’s only got 16 episodes.

Tim:                Yeah it’s good. It’s good. Interesting advice, mate. So Dave, stop downloading mp3s to your computer.

James:           Don’t down…yeah, just don’t put a lot of crap on your computer.

Tim:                You want things up mate, you should now better with it, person microphone and you know…

James:            And I bet you…

Tim:                You sound like that.

James:            And I bet you the same habit is causing clogs other places. You know, when I watch a course online. When I run masterminds, when I do podcasts, I record stuff for podcast like this. As soon as the podcast published, I delete the file. I actually have a folder called Delete. So after this podcast, I’ll send off the recording and then I’ll drag it to a folder called Delete. And once I hear the podcast live, I know, it’s clear to delete. I have one extra step to you right?

Tim:                You do. Yeah, well, so, here’s a story behind that. My son, Will, he was on my computer the other day which generally I don’t like kids getting on the computer because that’s kind of where all the business stuff is, and he said, ‚Geez Dad, your trash can’s got two and a half thousand items in it.‛ I said ‚Yeah, I know, it’s kind of like, I put stuff there but I never clear it because I might go back to it every now and then‛. He goes, ‚that’s alright, I already cleared it.‛ And he did. He deleted all the items.

James:           The great thing is, with the delete folder on my computer here, it’s being backed up to my time machine. So, I’ve technically got a delete file from a month ago. So it’s not hard to get back if I need to. If I can’t re-create it. But the other thing is, that the important point I want to make is, when I’m attending a webinar, or when I’m, which I don’t, I mean I just hardly ever do, I can’t remember the last one, when I’m doing mastermind calls, where I’m doing that, I don’t record them. I just take notes in evernote, because if I were to record them, then I’d one day think Oh I have to listen to it back and take some notes. Why not just do it on the spot and put the concentration in at the time and focus and create the end product and skip the whole step of clogging up your machine.

Tim:                Do it now. There is the message.

James:           So, on our website, on FreedomOcean.com, is an icon for Apple iTunes and also hear us on stitcher, and you can use that one as well, if you prefer.

Tim:                Well, Jimmy that takes us, or I should say, Jimmy Jam James, that takes us to the end of our 30 minute episode, all thereabouts? So, mate, lovely to talk. What’s on for..what’s on for your weekend, besides a bit of work?

James:            Well, I’ve done most of my work now, so after we hang up, I’m going to go to lunch. It’s burger Friday, so..

Tim: Here we go. You go to Moo burgers?

James:           I’m not. The burgers are so big at Moo Burgers. I think that burger we ate would last me for a month. I think what I’ll do is, I’ll probably use a stunt burger. I will take of someone else’s burger and load that up to Facebook.

Tim:                Yeah, why not?

James:            And then after that, I will do some geeking out with Steve O. We’re just going to go through some numbers and stuff but it’s always discovery. In fact, I got my live event coming up so what we did yesterday was go through all the things that I’m covering at the event, we made a mindmap of it, and now I’m building a slide deck and then bringing in all the stats and I’m getting blown away with the things that I’m discovering about my own business. So I know that my own customers will love hearing about it.

Tim:                Oh my god.

James:           Because, as Steve O. said, I’ve got all the sites, all these businesses and all these people and all these traffic and I can learn so much from it that other people really can’t get access to. So that’s been exciting. Today we’re just drilling into the numbers in the business and we’re looking for the opportunities. Which products sell? Which products don’t? Where’s the traffic coming? What converts? Is it worth clicking on the linked-in share button on my post? You know, after a year, how many people actually opted in or bothered about it anymore so.

Tim:                Brutal.

James:           Knowing what not to do is really important and that is what I’m focusing on. I’m really looking for the 50% of the crap that I do that’s not getting me anything. And you know, like when a pure numbers term? Remember, I think i mentioned before, that last year 40% of the sales I made generated two percent of my revenue. So really, we could afford to be doing half the things we do with almost no cost.

Tim:                You know your numbers, Jimmy. You know your numbers.

James:           Gotta know your numbers.

Tim:                Enjoy your burger. Have a great weekend and everyone else, may business prosper, may you do great things and we’ll see you next week.

James:           Thanks, Timbo.

Tim:                See you, mate.

James:           See you.


  1. Hey guys, just listened to your latest podcast and wanted to mention that Romper Room was in the United States too. I remember watching it as a toddler in the 60’s.

  2. Great Episode! I was just listening to it while Inline Skating in Santiago de Chile, actually from the mp3. You still get the direct download via the RSS Feed.

  3. I have a different technique… since I don’t like using itunes with my ipod.

    Download mp3s and move all the podcasts to it once a week and listen to them all in the car.

    However I do see your point… lol



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