#57 Finding The Right Places


Welcome, listeners, to the 57th episode of Freedom Ocean. This week Tim and James delve into the topic of social media – how they use it, how most people use it, and how you can get the most value from your time on social channels.


In the episode:

  • Do James and Tim ramble too much?
  • How location can impact product quality
  • The role of social media in business
  • How James and Tim use social channels
  • How to increase your click-through rate on Facebook
  • Creating versus consuming and why this is killing your profits


Make a cool escape to Freedom Ocean.


Internet Marketing Products & Resources

Here you’ll find Tim and James have some things to help your business become more powerful.





Tim:                 Good Day Misters and welcome back to episode 57 of your favorite internet marketing podcast FreedomOcean. I am Timbo Reid and right there over the ocean in Manila is…

James:             James Schramko, that’s me!

Tim:                 Right! I’d catch you out every time and we’re on video this time.

James:             Well, I’m watching you pointing at me and I’m just wondering are you going to. Now, I’ve got someone send me an email the other day, Timbo, and he said he listens to us while he’s jogging and that we stuff around too much in the beginning. We just ramble about stuff. We don’t get to the meat and potatoes fast enough. And he compared it to a couple of other podcasts where they’re punchy with the business content. Now, I replied back and said, ‚Listen, I don’t know if you are our perfect audience because I think people like some of the banter but I’m not sure and I don’t know what your take on that is so if you want to put it out to the audience?

Tim:                Yeah, I think that’s really interesting. I’ve got a number of points of view on that, one is that you can go with we and you can go on too much, not you specifically but podcasters, I think in general can go on too much and I often when I’m podcasting both with this show and my other show is, I think about what commercial radio do. You know, how straight to the point they are. Now, I don’t like commercial radio but I also think sometimes podcasters can go the other way and just blabber because we don’t have producers.

James:            When you say commercial radio though, do you mean like FM? Because I know AM, like they’ve got listeners calling in and they’re always very serious and talking about politics and stuff.

But, FM like your mate, Jules Lund or whatever, they talk about crap. They just like, It’s mostly just ramble and filler.

Tim:                That’s the expectation but you got to be clear, the expectation of Jules’ show on fox FM Hello Jules, is that it is that it is rambling, I don’t know, some people would think it’s crap.

James:            It is. They’re pranking and they talk about just weird stuff like dating and stuff.

Tim:                That’s what people expect. People come on to this show expecting to learn and grow their business.

James:            Do they though? Are we hard core business or are we edgy-tainment? Because here’s the thing, you’ve got a business-focused podcast and I’ve got a business-focused podcast aside from this. So, I directed this guy there and said, ‚Hey, you should check out my other podcast or Tim’s other podcast‛. Because that’s where, that’s the meat and potatoes stuff.

Tim:                I think too and what you’re missing if you don’t have this kind of banter, this friendly discussion, and hopefully it allows people to engage with us, but it’s part of the brand, It’s part of that emotional attachment, you know.

James:            Let’s talk about the brand because we were down at the FreedomOcean recently. We were slamming the surf. Tim part fish Reid in the manly surf. It was quite surreal just looking across at the waves where I normally go, and there you are.

Tim:                There’s the big fella! Yeah, we took a holiday, for listeners who are wondering what we’re talking about, my family and I went up to Sydney last week for a week’s holiday. Played the full on tourist and went and visited James at his home in Manly for a day. Fantastic mate! It was just nice to catch up. You know, it reminded me just, we could just live in such virtual worlds. So I think many listeners here, and you’re the first to say‚Get out, go and train, go and educate, go and learn‛.

James:            Yeah, get out. Get out of the house.

Tim:                 Absolutely! I mean a learning from that is like identify one person that you have a very strong virtual relationship with but have never met and somehow arrange to meet them, maybe they’re on the other side of the world and that’s not possible but have a Skype video at least and kind of, you know, eyeball each other.

James:            Come out. So, we’re now doing action items, this is cool.

Tim:                Yeah.

James:            I enjoyed the burger that we had which was like monstrous in size but one of the funny things about that place is it was called‚ Moo Burgers‛ and remember I remarked how they make the feature logo, it’s like this cute little cow. But, that’s what we’re eating and we had a branding discussion around that.

Tim:                We did have a branding discussion. It’s like Chicken Chops that show happy chooks in their logo. It’s like, ‘They’re not happy, they’re going to be swallowed‛!

James:            And, I’ve got Tim’s theory on what makes a good restaurant in terms of location.

Tim:                Oh! Now, I’ve got a theory and that needs a name, this theory. It’s like Peter Principle you know like you’d promote it beyond your level of confidence. Well, my theory is, and I was proved wrong with Moo Burgers. But my theory goes that, or principle goes that, the better the location, the worse the food for a restaurant and I’ve got a number of examples that I could site in my hometown which I won’t. But, hey, Moo Burgers was on the third floor overlooking the Manly surf. You know, like.

James:            When I think of that location, it’s not on the ground straight front level. In fact I’ve walked passed it and never noticed it. So, only your keen burger spotting eye picked that shop up in between, that’s just a little corridor between the others. I would have thought, yeah it’s a great location but it’s actually, you know, it’s probably not going to cost as much three levels up.

Tim:                I love finding little out-of-the-way places. I went and visited, while I was in Bondor last week, I went and visited Eugene from Aquabumps, who’s a previous guest on my other podcast, and he’s got an amazing business, like he’s ranked the third most popular tourist attraction according to the Lonely Planet Guide in Sydney. Behind The Harbor Bridge of The Opera House is this guy’s little photo gallery. Very quickly, Eugene goes down the Bondor beach 6 until 8 am every day of the year and takes photos, uploads them to his website, his Facebook and has an audience to the tens and thousands. And he’s got a little gallery in a back street of Bondor. Not a completely back street, it’s three streets back, you know, of Bondor beach shopping center. And then again, I also find little coffee shops, you know, that are out of the way and yet they make brilliant coffee. And so, there goes my principle of my ‘‘The worse the location, the better the product’’, you know.

James:            Well, I think that makes sense. You know, it’s not going to survive unless people go out of their way to get there. So it has to be good when you get there. And the people in the front strip, they’re going to take you for granted, because they’re going to get people in all day long.

Tim:                Yeah they are, absolutely. And more examples, I mean I interviewed a guy recently from this business called Common Folk Coffee and he has set up, he’s leased some space in an old lime warehouse in an industrial estate and like it’s out of the way, I mean, If you did not know it was there, you would never ever ever find it and he hasn’t set it up for all the factory workers in the surrounding factories. Let me tell you, it’s a high end, really interesting, coffee roasting house and café. And again, you know, you got to rely on word of mouth and make sure that you have got just an absolutely sensational product.

James:            Well, you asked me where we get a nice coffee that’s ‚off the beaten track‛ and we went to a little hidden out cove.

Tim:                We did, here we go.

James:            And I’m going to now, watch me segue this, this is about finding out from people who you’d know and trust what their recommendations are which is kind of like the modern role of social media in business.

Tim:                Yeah, yeah, yeah. Yeah, Social media. That’s going to be the guts of today’s chat, James.

James:            Oh really? What a coincidence.

Tim:                Yeah it is. It is a coincidence. Must be looking at our running shirt that we don’t have. Social Media, let’s talk about it because It’s a massive conversation and it has a role, it’s not going away. I don’t know about you but I’ve been public in saying ‚I have very much a love-hate relationship with Twitter and Facebook and Pinterest and LinkedIn‛ and you know sometimes I love it, other days I’d hate it. On the balance I’d Probably say I hate it. You know, wish it wasn’t there but it’s…

James:            Tell me why, what causes you to say that?

Tim:    I think it’s onerous. I think once you’re in, you got to be in. I hate the thought of someone going to any of my social media channels to find that they haven’t been updated recently, whatever recent may mean. It used to be within hours, no way not anymore. You know, I’m happy to leave them go for a couple of days, but certainly not a week. I just think that looks untidy, particularly if you’re a marketing guy. So, for me, they’re onerous, they’re like children. I remember you describing having a forum like that. Having a social media channel if your business is like having a baby, you’ve got to populate it. Yeah, I know with my LinkedIn group for Small Business Big Marketing. One of the listeners a few months earlier, just said you know, Where’s Timbo? I hadn’t been there for a few weeks and it’s like…

James:            Yeah, well you start it man. I don’t have a group on LinkedIn and that’s because I’d have to turn up to it. And, you know, if people want to interact with me, they’ll go to the place that I’m committed so I sort of got this approach that’s worked pretty well for me like first I have a hit and run approach with social media. That is a ‚Get in or get out‛ otherwise you could be tempted to have that Facebook tab open all day long and just tripping away at it and actually getting nothing done because most people are stuck in consumption mode, not creation mode so that’s number one. I use my social media more as a channel to pipe out my creation and syndicate it. And I choose my channels carefully. I know that I get different people in different channels but I don’t believe you’ve got to be everywhere. I’m really not active on Google+ at all. I’m not active on LinkedIn and I’m not that active on Twitter. I’m mostly a Facebook guy. And that is because it’s fun and it’s easy. I’d do it anyway even if I wasn’t getting money from it and I can easily manage my social page and my fan page. So, I’ve just got the minimum collateral there and I keep an eye on FreedomOcean. But we don’t heavily promote that or do much. Apart from change that fatty picture of us with the skinny one, which is much nicer.

Tim:                Have you done that?

James:            Yeah

Tim:                Oh I must have a look.

James:            Well I can see you’ve been visiting regularly in the last week.

Tim: I am not. Tell me, so with Facebook, one of the things that I say to my clients is you know, whatever social media channel you choose, be really specific on what role it’s going to play. Is it going to be a customer service role? Is it going to be a conversation role? Is it a support role? Is it a… you know, what is it? For me, and I think I don’t know whether I’ve shared this before, but for me like, Small Business Big Marketing’s Facebook is where I post the fun, the light side of marketing. I find funny headlines, funny products, funny customer service experiences and I post them. And I give people an update about what I’m up to and when a new episode’s out. But it’s pretty clear what that is about. There’s no marketing advice given, none of that, it’s just fun. So then LinkedIn, my LinkedIn group is marketing advice. It’s crunchy, juicy, in-depth, people are asking marketing questions and the member’s answering them. And then Twitter, is broadcast. It’s just, you know, there is a little bit of conversation but for me, Twitter is just broadcasting. I know that’s wrong or at least, well no…

James:            Well, is it wrong though? That’s what we’re talking about. What makes it right or wrong? For me, so I’ve about 8000 or so people following me and they can find out when I’ve updated my blog post, and I might occasionally upload a picture or something or, I’m checking my app, James Schramko, I want to see what people are asking me but I really don’t want it to be a support channel, because that’s like airing your dirty laundry. I just want it to get news and occasionally it’s useful just to answer people who use twitter that’s why I’m there. But for me, Facebook is by far and away the most useful asset for the way that I run my business now. I use my page to update all my blog posts, and put business-sy stuff and I use my personal thing which is now maxed out, I’m at my 5000 limit, to post sort of more life pictures in that. But now, people can subscribe, they don’t have to be my friend to see it. It’s open to the public. And they still can still subscribe to updates even if I can’t accept their requests.

Tim:                Your Facebook interests me like I see it coming through and I don’t know, you’re not as strict…you don’t seem to have… you’re  not crystal clear on what role it plays. You’ve got some roles for it. You’ve got your sharing of you know, you post your sun rises, you post the fact that you’re out for coffee, you post a new episode of a podcast. Is it just a social outlet that kind of puts a social side to your business?

James:           Exactly. It’s just me, being myself. And here’s something you probably don’t know, and this is amazing..

Tim:                Drum roll.

James:            I use it like my photo service like some people would use Flickr. When I upload a picture like a sunrise, or a coffee shop picture or an interesting sign or whatever. I will then actually go to that picture, I’ll save that URL and then I’ll use that URL in my own forums so I’m actually using it for photo hosting. And also, when I prepare for a slide show, for an event or something, I’ll scan back through my photo album and find relevant pictures and download those pictures for my slide. So, it is pretty much a content hosting machine for me. It’s the central hub of pictorial content.

Tim:                What do you mean? So you upload a pic to your Facebook, you grab the link for that and you use it in your forum. What, because you might want to make comment about it?

James:            Yeah I’ll upload some analytics and then use that link or in my SilverCircle I upload, every single day, I post what I did for that day because members want to know more about my routine. The way I think about stuff, what I’m experiencing and it really deepens that bond. So, if I do put a picture of a sunrise, or a picture of a stand up desk or a picture of a car or something, or a picture of me at a location, you know I might say, hey I’m in Manila today, I’m meeting with the team. Enjoyed a swim, or whatever. It just adds more flavor to the relationship.

Tim:                So, now Google+ is interesting. You’ve ignored Google+, the only reason I use it, and I use it as just like, I don’t put a lot of thought into it but I feel as though, given Google owner, they will somehow reward you. Don’t know how but it must be part of the algorithm, that’s all I can think of.

James:            Yeah, I think you need a Google+ account to put reviews on shops and things these days and I think they suck at social media. They’re good at apps, they’re good at search, they’re good at paid pay per click. They’re not so good at social media. They failed with Buzz, they failed with Wave, then Google+. I mean, the average man in the street has no idea what a Google + is.

Tim:                No, no.

James:            If my kids and my wife, or my friends or the cab driver, or whatever. If they don’t know what it is, It’s a flop.

Tim:                It’s fascinating isn’t it that a company, It’s almost as if like, ‚Well, we’ve got nothing else to do, we’ll just try and get into social media‛. You know, it’s like, I kind of get it because, search is going social, you know, where we’re used to.

James:            We have to have a way to stop manipulation of backlinks which is the core SEO way of getting ranked up until now. And as they keep watering down backlinks, they put in penalties for 80% anchor text and then they put in penalties for 50% anchor text. They make it harder and harder for SEO so social media will count. The reason you want to still syndicate your post to Google+ , you want your little picture to show up and you want to be the “rel author, like you want to own your content. You want to tell Google, this is my content. You want your little picture to pop up next to things that you’ve liked or whatever. It really helps other people put trust in it. And it’s great to have a link coming from Google back to each one of your posts from Google+. And then of course because my standard operating procedure is that every post must have a picture, I still think that Pinterest, Google +, LinkedIn and Facebook is still heavily picture driven. People love and respond to pictures, they’re massive on emotion and that’s why I’m taking advantage of it. So I still syndicate my stuff to it but I’m not going to put a lot of time and effort into there. I’m going to put my time and effort into my paid communities where people pay for me to turn up and to post. And I’m going to put effort into the big number one where everyone actually is, which is Facebook.

Tim:                It’s a fair point. So you’re not completely ‘not using’ Google+? Because I thought that’s what you said before.

James:            Oh no. Every time I do a post, I will go along the little share icons on my post. I will Tweet it, Facebook it, Google+ it, LinkedIn it, and Pinterest it, every single post. And each one of those, I manually update it with the most relevant thing for that audience. So, LinkedIn, I’ll put a more business-sy tone. I might even go to your group and spam, sorry, I mean post it to your group because I know that your customers are my customers. So, I’m using LinkedIn groups by just selectively putting the most appropriate post. Now I’m not going to do this every day but I probably do it once or twice a week. And if it’s a business-related topic, I will really go and find those business groups and inject in there. But I’m not going to stick around and be spending all day on LinkedIn. I mean, those guys are clever, they’ve got user-generated content. They’ve got paid advertising platforms. They’re cleaning up from all of us hanging out on their platform. My goal is to go and raid those platforms and drag people back to my platform which is SuperFastBusiness. And I want them on my e-mail list and I want them coming back to my posts. And I want them buying my products. That’s the point. That’s the point of social media for me, is to go and get the people and bring them back.

Tim:                It’s a good point and it’s reassuring to hear. I do feel sorry for those people who are just, they get sucked into the vortex so easily. And I’ve been there, we’ve all been there. Where you just go, ‚I’ll just go check on Facebook‛ and half an hour later, you’re off watching a cat video hanging off a ladder and it’s just you know, where did that time go? I was talking to my kids about this the other day who were getting into Facebook and I just asked them, you can’t stop it. I said, ‚What have you achieved in that time‛, you know. All that effort and all that kind of conversation where you could have done other stuff. I sound like an old man but I just wanted to give them the sense that, you know, it’s just a big hole at the end of the day. But you’re not going to have a lot to show for it.

James:            Yeah, It’s about your return on your investment of time. And if time equals life, you’ve got to be investing your time on the things that make you happy. And if it’s work-related, then you got to, Imagine if you add up all the time you spent on social media, divide that by the dollars that you’ve generated from that time. If you’re not happy with that amount, then you’re doing it wrong. In my case, I’m able to track my source. I’ve got a lot of traffic coming to my sites from Facebook. Fair a bit from Twitter, but mostly Facebook. And then I can support my Facebook pages by sponsored post or promoted posts and…

Tim:                How easy have Facebook made it to advertise now.

James:            They have, it’s just like one click, you can just drop ten or 20 bucks to get more people to find out about you.

Tim:                Just like that. I ran a Facebook advertising campaign the other day for my forum. Or it wasn’t for my forum, it was for a recent episode on my show. And my bank actually put a stop on my visa card. Because I just wanted to make sure that it was legit which I thought was kind of interesting but boy oh boy, one click. And even if you want to be a little bit clearer because the one click stuff doesn’t really allow you from what I can pick up. If you want to advertise that post, it’s one click and you’re away. But if you actually want to make changes to headlines and copy and images, you’re actually going to get in to a little bit more complicated, not just a few more minutes complicated? Is that right?

James:            This is where posting it to your page, you can be quite strategic. What I do, because I put a picture in every post on my blog. First I paste the URL of my blog post into Facebook right? That will pull the picture and I get to choose the picture and it pulls the headline of the post. Then, and Jen Sheahan taught me this, you remove the URL from the text box. And it keeps that post there and now you can type your compelling call to action. If you keep it very short and put in an ellipsoid like … that, if you put a curiosity puller and elliposid, that is your little ad now. Now you can promote or sponsor that. That thing’s going to get you the clicks. I’ve got a massive click-through rate from these things. A very short curiosity grabber, pulling people into a picture that’s a post on your site. People do this a little bit wrong. Sometimes they just upload the picture. Sometimes they load a video directly to Facebook. Now I don’t like to do that.

Tim:                That sounds awesome.

James:            It is awesome. So you can basically make your Facebook page posts look exactly like a paid ad from the outset by using that technique I just described with that little curiosity headline and ellipsoid. Pulling the picture from the post and it gets the headline. Now instead of uploading your best content like your video or your image directly to Facebook, now you’re linking back to your site and pulling people back to your site where, this is an advanced one, you drop that re-marketing cookie on your site and now you can follow people around with your Google ads.

Tim:                That’s FreedomOcean advanced.

James:            That’s black belt advanced.

Tim:                I love it, mate. I love it. So, how would you sum up social media? It’s here to stay. It’s not going away. One thing I say when I talk about it on stage is that…You know what, it’s simply people having conversations online. Don’t try and over complicate it because that’s what it is‛. People get lost in all the terminology and language that each of the channels have created. You know, pins and likes and views and re-tweets and hash tags. It’s people having conversations online. I got this amazing, in fact in my forum, someone put in the other day, talking about, they’ve been to, they heard, they went to an event where a social media guru spoke. And this person said, quote unquote, said that social media like Facebook are only appropriate for social businesses. For example, gyms and cafes, so that person was defining businesses, they needed to be like in social industries which I thought was completely bizarre. Crazy.

James:            It’s crazy, because almost every adult’s on Facebook.

Tim:                Yeah, but what it is good at is turning a business, you know if you flick back like five, ten years ago, it was actually hard for a business to be social. Maybe they’d have to put in an event, and bring people in that way. But now, it’s incredibly easy and that’s what social media allows us to do. So whether you’re spelling e-books from a website where you’ve got an online store, or whether you’ve got a bricks or mortar store, having a social strategy, having a way of engaging with people in a conversational way, it’s just a really important part of your marketing and that’s where social media is good. That’s why I do love social media because at the end of the day, people buy from people.

James:            I think there’s also a bit of a trap. If you’re an overly social person, it might just help you be more distracted. But it has changed the dynamic. Businesses used to be push push push. And jamming your letterbox full, blasting you on TV, now they have to be more accountable, there’s feedback loops. People can say if they’re unhappy. So this share ability has done a few things, it has made businesses more accountable to put out good stuff. Secondly, it’s helpful for guys like you and I. If we’ve got podcast or videos we want people to find out about. That’s what the point of social media for me is. I can get out there, tell people about it. And if they like it, they can share it with their other friends and get stuff. I’m finding my videos pop up in threads all over the place. I’m finding links from forums, I’m finding that on Facebook groups, people have embedded some of my YouTube videos and they’re coming back to my site so the ability to share information is increased so you want to make sure that your information is good and you’ve got a strong message.

Tim:                Yeah. And I think share is a massive word. Again, on the love side of social media for me, the ability to create, well, not the ability, it forces you to create quality content. And use the analogy of being at a party. If you’re going to be in a party amongst a group of people; some you know, some you don’t. You want to be able to engage with them in conversation, you want to have things to say that are interesting, that are going to encourage them to ask further questions and when you do that on social media, that’s when you start to get a bit attraction.

James:            So you ask me how would I summarize it, I would say, with social media, you’ve got to know what point of it is. Otherwise, you’ll get sucked into a vortex. Once you know the point is, the most important thing is to be relevant so that you get the point done. Like for me, the point is to tell people when I have put a new content and to bring them back to my place so that they can get involved with my products and services. Plus on my personal Facebook, it really is a social connection in expanding my network, improving the relationships that I already got with people all around the world. And also a way to be informed and to inform. I find out a lot and it’s really interesting to discuss and I quite enjoy that. And I will allocate a bit of personal time for Facebook that’s outside of a pure business purpose especially for my normal page and that’s why a sunrise or something. It might not be a business-sy thing but it helps people connect.

Tim:                You love your sunrise, you love it

James:            I do love it. It’s really an amazing beauty of nature.

Tim:                What do you say to, I recon there’s some listeners out there right now that have been, and I’ll use the term ‘beaten’, they’ve been beaten by social media. They’re just, they’re in that vortex. Would you go and I can’t get out, they’ve been distracted, it’s not creating business for them. It’s affecting cash flow, it’s affecting them creating products or services that they’re going to sell. What do you say? Would you say, just leave it alone, walk away, shut it down for one month. Go and just, do not appear.

James:            You just flicked the switch from consumption to creation. Spend a weekend in a hotel room with your laptop making podcast or a product or something. Go and create an info product in a weekend that you can give away, put on your website and then tell everyone about it and hope they share it.

Tim:                Yeah I get that. That kind of adds to distraction. That’s effectively saying, go and create stuff to share.

James:            Create instead of consume. Look I’ve seen this. I’ve had people visit my house and I watch them pull up a computer next to mine and start surfing YouTube for like three hours, I’m like ******** are you doing? And I didn’t get it. I didn’t know people do this. I’m so hard core focused, like when I open my computer, I’m checking e-mails, I am updating my site, I’m answering forum posts. I’m basically doing activities that I get paid for and I didn’t really understand that people use it like that.

Tim:                You are so in the minority.

James:            I know. Well, it appears that I am. I guess if you want to get more value from your social media time, approach it more like I approach it; which is like hit and run, and have a purpose. Have a point. Know why you’re doing it. Get in and get out. Put yourself on an egg timer, give yourself 30 minutes to get in. Answer all the updates, put something fresh and then get out. In fact if you just made a commitment to post two pieces of content per day, instead of just reading everyone else’s post, that will be a starting point.

Tim:                Interesting. Love to hear people’s feedback on that. If you’ve got a point of view, If you reckon we’re off the mark or on the mark, we’ve said something that resonates, touched a nerve or whatever it may be, go to Freedomocean.com and this is episode 57. Leave us your thoughts in the show notes. Hey James, I wanted to take a moment because one place that isn’t very social is iTunes and it annoys me that we can’t respond to listener reviews that are left in iTunes. It just doesn’t have that functionality so if you are one of those wonderful people who have left a listener review, we read every single one of them. James goes ahead and frames them. He prints them, you know the canvass photo stuff? He prints them on that. The big ones that mention his name, he actually does put a frame, all the others are just stretched canvass. But we thank you dearly for leaving them, it’s a really important way of us knowing how we’re tracking.

James:         And the e-mails. People send us e-mails. We do respond to the..

Tim:                We do respond to those because e-mails have a reply button. And that’s very clever of e-mail to do that. We’ve got a listener episode coming up. I hope one day, mate, we could do some live stuff in terms of, you know how talk back radio does it. I just think I’d love to, it’d be fun. I suppose it would be done, having put a lot of thought into it but we could do a webinar I guess and do it that way.

James:            It’s as easy as that. We set a date. Open up a line. And do it live. Because I still think that most fun I ever had podcasting was our live episode from FastWebFormula 3. Yeah, with the crowded room. That was epic. Really was.

Tim:                It was a lot of fun. I remember that for many reasons. One, I just come out of the, I think I was two months out of spinal surgery and I was trying to maintain a bit of mojo. I was massively overweight. I look back on those photos and just cringe and the fact that we had a lot of fun on stage. You have FastWebFormula coming up when, when is it, June?

James:            Yeah

Tim:                FastWebFormula 4?

James:            Yeah, in June.

Tim:                Oh wow! Exciting stuff. Details?

James:            Well, it’s going to be in Sydney. It will be two days and I’m definitely talking about podcasting there and will be filming a live podcast. I want you to come but you may or may not be.

Tim:                Yeah look I’m a 50-50 because I’m doing a lot more speaking these days. It’s hard to commit to things knowing that gigs may get booked but certainly, within three weeks of FastWeb, I would be able to go yay or nay for sure. Definitely, I would love to be there.

James:            I would love you to be there and so would our audience of very very highly qualified, committed, amazing people who are flying from all around the world for this event.

Tim:                Yeah they do.

James:            That will be fun. I remember that episode because that’s where you forced me to admit that I’m human and made massive mistakes.

Tim:                Oh yeah. Well, if we do another show from stage, I will have to have some questions in order as well. Now mate, I’m going to love you and leave you. You’ve got work to do over there. And I’m off to Vietnam on Monday, Monday night. I’m giving a talk over there to a group of well-heeled financial advisers. I’m looking forward to that. And just need to manage the humidity. Nothing worse than sweating on stage.

James:            Why don’t you upload a couple of pics on to social media for us to have a look.

Tim:                I will do that.

James:            Take us with you. Take us on the journey.

Tim:                Yeah, I’ll do that. I’ll share the love. I’ve been to Vietnam, I love going to new countries like that and I’m just going to be down. I’m speaking in Ho Chi Minh on a Wednesday just for 90 mins. But I’m tagging a few days on the back end to have a look around so..

James:            We should catch up with a friend of ours, Brendan Tully, he’s over there at the moment.

Tim:                  Yeah? What’s he do?

James:            He’s in the web space and he’s also setting up a podcast and he’s also got some very interesting side businesses there as well so you’d get on great.

Tim:                Is he in Ho Chi Minh?

James:            I don’t know where he is over there. Probably. He might be actually in Chiang Mai. I have no idea where that is.

Tim:                Well, I’ll take you up on that. I’ll get his details. Hey listeners, thanks for tuning in, we love the fact that you do because otherwise there would be no show. This is James and I jabbering onto each other, we’d probably still do it but thanks for tuning in, it’s FreedomOcean is what you’re listening to. You can check us out on freedomocean.com or head over to like freedomocean.com, that’s our Facebook. And if there’s anything you’d love us to cover in future episodes, don’t be shy. Flick us an e-mail to… oh, just go to the website, you can actually send us a voice message.

James:            Wasn’t that something at?

Tim:                It was something at freedomocean.com. Hey James, have a good time in Manila, mate! See you next time!

James:            Fly safe. See you Timbo.


  1. Great Social Media tips. It’s way, way to easy to get stuck in the vortex and waste a few hours. Also I didn’t know I could erase the link in the FB text box after pulling a link. Just did my first on, awesome stuff. Thanks

  2. Hhahaha…


    Bring your own banter? I love the banter! Bring it on!


  3. “Do James and Tim ramble too much?” – Definitely not! It’s part of the great character of the show. Keep up the good work guys.

    PS. Loving the more frequent episodes

  4. Okay. Love the episode… lots of good info… I have a question for James since he threw something out there. HOW do you do retargeting? I see Linkjuice and SEOParter ADS everywhere (very eye catchy BTW). How do I do that for my website? Please be specific.. Thanks Guys!
    P.S. The Banter is why I follow you guys… I don’t follow many others because it’s very predictable… Keep doing what you’re doing.

    • Thanks Jonathan.

      Go to your google adwords account, follow the instructions to create a re-targeting list. Add the remarketing code to your blog. Then you can build your remarketing list and launch a campaign. I pay someone to do this.

  5. Hi James and Timbo,

    Is it possible for you to provide a guide with the step-by-step how to pull traffic from your social media into your website with some visuals?

    Would be wonderful 🙂

    Thanks for a great show!

  6. Really enjoyed this episode and i’m going to take on your advice. Social media is a daily habit becuase Im far away from friends and family I use it daily for personal and business. Im going to redirect my habit to create instead of consume during this month and use a timer too. Will let you know how I go with it!

  7. G’day James and Timbo-
    Great episode!
    Do you guys ramble? No- I agree with Jonathan and George that “banter” is the better word to describe what you do. Freedom Ocean showcases two smart guys who clearly respect each other’s opinion and who may not always agree initially but through dialogue thrash it out and reach common ground. It’s fabulous! Please don’t ever change the formula.
    Not to mention that while you do it your audience is educated and challenged…
    Consumer VS Creator >>ouch<< Yep- I felt that!
    I loved James' "hit and run" approach to Social Media. I generally get sucked into the vortex… Got my egg timer at the ready now 🙂
    Thanks for taking the time to create three such amazing podcasts!

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