#47 How To Double Your List Size (Almost) Overnight.


Lots of meaty (sorry to all you vegetarians ;0) internet marketing discussion in episode 47:

  • Timbo shares a content creation idea he got recently from one of Australia’s most popular radio show hosts;
  • James is freaked out by a what a lovely old lady had written on her dashboard (of her car!);
  • We share our initial thoughts on the iPhone 5 and James love of Siri;
  • We talk about Apple’s new dedicated Podcast app;
  • James shares his top 3 insights into a private gathering he held recently at his home (and reveals the biggest ah-ha moment that enabled him to double hist list size almost overnight);
  • And then, and only then, we get stuck in to how you can use answers to your frequently asked questions to drive traffic to your website and significantly increase your Google rankings.

So grab your Rum Punch, jump on the nearest hammock, and swim on out in to the Freedom Ocean.

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Tim: Welcome back listeners to episode 47 of Australia’s favorite internet marketing Podcast. I am one of your hosts Timbo Reid, right there is James Schramko, how are you mate?

James: Really good Timbo, really, really good.

Tim: I can hear it in your voice; we were just having a bit of a chuckle about your Telstra connection.

James: And I was having a chuckle about you spilling water all over your PC.

Tim: Yeah, I know, just about to hit record and Bang!

James: Oh, I was recording so I’ve got it if listeners want the blooper…

Tim: Mate, whack it in! It’s really interesting; funny you should say that, you know how I’m putting together this new consulting business called Get Your Own Show which is going to help other people get their own Podcast. I’ve been putting together what I’m calling my ascending transaction model which starts off with you know it’s a sales funnel and at the very top is the free stuff and the free stuff that people can get when they go to GetYourOwnShow.com.au which right now is just a landing page; is a whole lot of interviews with people who have already got their own show and are doing really good things as a result of having their own show. One of the people I interviewed last week is a guy called Jules Lund. Now for overseas listeners, they’re not going to know who he is, but he’s got one of the highest rating radio shows in Australia. And I was talking to him about the whole concept of him having his own show and one of the things he does in order to get content; this is going somewhere, this comes back to the water recording, the water being spilt. Jules just carries his iPhone with him everywhere and when something weird in his life happens or funny, he literally just pulls it out and quickly records it happening. So for example: he was at a parking meter the other day and all the coins just started flowing out. Right?

James: Yup.

Tim: So he records that and then gives it to his producer and they turn it into content on the show, his show is just a funny comedy show and he makes light of it.

James: It’s true and I listen to him; it is mostly stories of crazy stuff that happens and I guess most of us are using Facebook like that. You’ve seen those funny pictures we take when we see something ridiculous, like…

Tim: Yeah.

James: Yesterday was it, on Wednesday, I was driving along and just casually looked to the left and I could not believe what I saw in the car next to me. There was this little old granny like just up to the steering and I could literally just see her over the door line and on the front of the dashboard was sticky tape, like massive tape and it said: watch for the blind spot and I was thinking “Oh, my God, I hope I’m not in the blind spot”. (Chuckles) I reached across with my iPhone and I took a picture of it.

Tim: And you got it?

James: Yes.

Tim: Oh, that’s really funny; put it on the show notes.

James: We’ll get it.

Tim: So, she’s got. It was a reminder to her, was it, that the car had a blind spot.

James: Yes. Obviously her son had put it there or something, or daughter, to remind her to look in the blind spot, and I’m like “Oh, I hope I’m not in the blind spot”. You know I’m sitting in my car beside her.

Tim: Yeah, Yeah, you should have wound your window down and said: “Look, do you know that would look much better on a white board?”

(Both men chuckle)

Tim: Does she know who you are?

James: No, I don’t think so.

Tim: Right. Love that. It’s funny how social media has turned into that. I suppose the ability to capture those funny moments, I’ve got an iPhone 4 and unfortunately the camera is just not quick enough, so hopefully the iPhone 5 has this kind of instantaneous camera where you can capture or record moments like that.

James: Well I have the the 4S and you just flick it with the thumbnail you don’t have to open the padlock or anything. You can literally slide it up and start taking pictures. Alright, so, using…

Tim: I’m just on that Schramko are you just going to slide into a silky new iPhone 5?

James: I had a look at the specs and it was more or less the same at this stage. I’m not going to bother.

Tim: It’s just incremental. You know I was talking to someone about this the other day and from my criteria for technology is, is it going to improve my business life? If it does then I’d buy it. You know, I was going to say poor old Apple but it’s not poor old Apple. Once having invented the iPhone which was a breakthrough; absolute innovation breakthrough, everything they do at the moment is just incremental innovation. It’s like going from normal sneakers to a king size sneakers; it doesn’t really change your life.

James: Yes, so I would wait until there’s substantial reason, but I did upgrade the operating system in my 4S and it’s a phenomenally fast phone now compared to what it was before.

Tim: Yeah, I’ve noticed that either, I must get a 4S. One thing I do want is Siri.

James: Siri is amazing. I actually author most of my post

Tim: You love Siri.

James: You asked me the other day. That doesn’t sound like you that post, remember? And I’ve been just talking my posts and with the Mountain Lion upgrade on the Mac, it’s got Siri on the iMac now. So I’m just talking my blog posts, talking my forum answers, doing emails, Skype replies, I just hit function, function. That’s all you have to do.

Tim: And it’s funny that that post on my say, I did think it was written by a ninja, which was unlike you and clearly it wasn’t. It was you talking to Siri, but maybe you’re not going back and doing the edit because, it wasn’t so much; it wasn’t even spelling mistakes, it was a bit of Asian English.

James: Maybe I’m hanging around with them so much.

Tim: (Chuckles) Yeah, that’s right. Are you sitting there in your Kung Fu gear?

James: No, I’ve got my Adidas tracky that’s from Manila. It’s my little reminder of Manila.

Tim: That’s a good look. You got the snaps on sides or just the standard?

James: It’s like Gangnam style isn’t it?

Tim: Wow. How funny is that? I danced to that.

James: Guinness World Record. Most views or something.

Tim: It’s a fantastic video and we had a bit of a function down at the local, we got a club on Friday night. Had a bit of a disco for the kids and I got up and did a bit of Gangnam style with my kid and daughter. She thought I was, I thought I was really cool.

James: We’re going to have to put a rating on this episode Timbo.

Tim: Yeah, correct, correct. In fact you and I should do a bit of Gangnam hang out with eight lucky listeners. Mate, before we get stuck into the day’s topic which is all about frequently asked question strategy in order to drive your Google rankings, have you noticed what Apple are doing with Podcasting within iTunes?

James: I know they’ve got some separate Podcasting app now, is that right?

Tim: Yep. They’ve moved the new iTunes update, effectively moved Podcasting off into its own app; which I’m still trying to decide whether it’s a good thing or a bad thing; whether Apple are kind of putting more weight on Podcasting by giving it a dedicated app which is pretty good.

James: Or if they’re just shoving it off to the sides so they sell more iTunes.

Tim: Yeah, but I would have thought Podcasting would and is increasingly drive more traffic to iTunes. But clearly they see it as needing its own app.

James: Yeah.

Tim: It’s a pretty cool app.

James: Well, I hope it does good things for us but I’d still like Podcasting regardless.

Tim: You love it. We love it. Now mate; anything else to report before we get stuck in today’s topic?

James: Tim, there’s so many things I could report that it could be for month because it’s a little bit too far between episodes but they do seem to be speeding up which is good.

Tim: I know. Now I’ve got a question for you because recently; last week or the week before, you had a little private gathering at your home with some people who paid you to share with them. How would you sum it up? Was the whole leverage thing?

James: I call it, Own the Racecourse.

Tim: Own the Racecourse! How you do what you do.

James: It was an Own the Racecourse workshop, I filled my 3.5 meter white board from left to right; it went through the what, why, how, and then the whole process of getting ideas, creating content, producing it, publishing it, syndicating it, measuring it and then the results you get and I took them through the exact case study of how I’ve done it from my own business and the best thing is, this is the exciting thing; I’m now documenting it into checklists and a strategy process and I’m going to be doing that webinar in my FastWebFormula membership.

Tim: Nice!

James: Yeah, so FastWebFormula members will be getting access to the notes from the event.

Tim: What I’m interested in because a lot of the stuff you cover; we have covered and we will cover in future episodes bit by bit and plus it will be available in FastWebFormula, what I’m interested in mate is; give us sort of your top three to five observations of how people, where people are at. So you have how many people are in the group? Twenty?

James: It’s about ten.

Tim: Ten. Okay, so you had ten people. You know, just to give people a sense of a listener’s sense of: You know what? You’re in the same boat as many other people. Did people come in feeling confused about this stuff? Did they come in feeling excited? Were there particular areas of what you covered that were really like – groundbreaking and gave the group aha moments? I want listeners to get the sense that we’re all on the same boat.

James: Okay, firstly, this was kind of the event that we were talking about having with our FreedomOcean listeners, but I decided to make this SilverCircle event public so I’ve got some public people come along.

Tim: Yup!

James: And as I suggested a few calls back, it was going to cost a couple of thousand dollars but they get a month’s worth of coaching from me for that so they were very excited. I had someone fly from Texas so we had some serious commitment to this one day event. Five of the people have already been to three of my other private workshops and I’ve had four. We had some hard core repeat fans.

Tim: Groupies, groupies.

James: It’s because it’s a no brainer Tim. They spend a couple of thousand dollars.

Tim: Well they see value.

James: They go back. One of the participants has, this week, is taking that strategy to five corporates that he currently manages for his web business. And he is going to make a fortune; I just did some rough costings. And I suspect you could charge a corporate customer $10,000 a month to do what I taught these people and if you get one customer, they get a 500 percent return if they keep that customer for one month. This is some really good strategy so what they’re getting…

Tim: First, just give me the insides. Give the three observations of the people that were there.

James: Ok, so you’ve got your experience advanced, already got a few hundred videos out there and blogs and products and services or as I would call: “The Chocolate Wheel”, is in place and you want to just want to just really drive and grow traffic to it and you’ve got stuff out there but it’s not completely coordinated or synergized or put into a simple system yet. So what the cost does for that person is it labels everything and then shows you how to put it together. It’s literally tipping someone’s puzzle pieces out and then putting them together and go and check it out and they’re like “Ahh, that makes so much sense.” So that’s that kind of person. That’s the six figure or seven figure a year operator who realizes that they can double their business by just reorganizing the things they already have and adding maybe one or two little bits and pieces. I’d say the biggest “Aha” moment is the fact that you can go and add LeadPlayer onto your YouTube videos, on your video blogs and retro fit all of your blogs to all of your blog posts with all of your YouTube videos can instantly turn into a lead capture device or a call to action device globally. So, I’ll just say that in another way. Let’s say you have a WordPress blog and you have a hundred YouTube videos on it, which in some cases; one the people had about two hundred YouTube videos. She can now go and put lead player on her blog and turn those 200 videos into a name capture setup. Or, if she wants to do a webinar next week, she can put a global call to action across 200 videos on her site that stops halfway through and says “Hey, would like to come to a webinar this week” and they put their details or they say “No thanks, I’ll just rather watch the rest of the video.”

Tim: What’s the LeadPlayer; is that a YouTube function or is that a bit of third party software.

James: It’s third party software by Clay Collins and what it does; it creates a really nice skin for your YouTube video. It overrides the YouTube video and makes a nice clean skin and it allows you to control and opt in, before, during or after the video plays. People can bypass the opt-ins, that’s courteous. If you go to SuperFastBusiness.com, you’ll see all of my videos have LeadPlayer on it. At the end of the video, after I’ve given the content and this will tie in with what we talked about today. I asked people if they want to join my newsletter. And I installed this thing, Tim, and my list doubled. I’m getting twice as many opt-ins every day from that blog than before I put it in. It is going to snowball because every time every time I add a video, I’m adding another opt-in form to my site, which happens every couple of days.

Tim: So is LeadPlayer talking to… well you’re not using AWeber anymore but does it talk to an AWeber or MailChimp.

James: Yes, and it’s Tim friendly. It talks to AWeber, Office Autopilot, Infusionsoft MailChimp, you just literally go and cut the html code and paste it into the thing once and you set your default and from that point on, process is so simple; you load a video to YouTube, you cut and paste that YouTube URL into LeadPlayer and you say “create” and then it gives you a little short code you’re going to paste in the blog where you would’ve put the video and it takes over.

Tim: That’s pretty cool.

James: It is cool. So I interviewed the guy who created this software yesterday and put that up on Internet Marketing Speed. It’s about an hour long but we went through the whole process. A lot of things we talked about: how do you price this thing? What made you decide to go for WordPress plugin versus an In the Cloud recurring monthly? Hiring, all this stuff, but it’s currently a onetime purchase WordPress plug-in and that was one of the discoveries I’ve made in the last month or so, that’s really boosted my business but then to take this to ten people who have something to gain from it, when they’re not already aware of it; they will leap forward now. Their business will incrementally leap forward like just Bang! Instantly, as soon as it’s installed. That was probably the biggest highlight.

Tim: Someone needs to create something like that for Podcasting; for audio. I don’t know how it would work because what you’re suggesting is visual.

James: Yeah, all we need in audio is the traditional radio thing; remember to put our call to actions in there.

Tim: Yeah, yeah, but call to action’s one thing that’s a reminder people need to then remember that and act on it, whereas what this LeadPlayer thing is doing is actually giving you something to act on; like press a button and away you go.

James: Well that was what Clay was describing. None of them integrated or talked properly where it could the auto responder has to talk to the player and say “Ok, Timbo’s given me his email address so just continue playing now”, or Tim said “I don’t want to give you my email address; I just want to skip this, just keep playing so just get going again and that was his frustration so he created something to make that. In fact if you told him about the audio, I suggest that he might actually do something like that. He probably integrated…

Tim: Oh, what do you now, I’ll flick him a note!

James: Yeah, he’s a tremendous guy; he’s taking comments on my blog so you can just ask him there.

Tim: Cool. Now James, let’s get stuck in today’s topic although we’ve seemed to have covered a couple of good topics in dept already.

James: It’s because we started good internet today, Tim. We feel spoiled. We can actually have a conversation.

(Both chuckle)

Tim: Yeah, you mean with the quality of the line.

James: Yes.

Tim: Yeah, yeah, unheard of. So mate, I was listening to another Podcast the other day, and this fellow who has a website, he’s an astrologer; a sort of astrologer type website, and getting some extraordinary amount of unique visits. A couple of million a month into his site and one of his key strategies; he touched on although I didn’t go deep into was the fact that he identified all the frequently asked questions that people within his category and industry ask him, prospects ask him when they approach him for his services and he went off, he identified all those FAQs, went off and answered each one of them in an individual blog post, and correctly labeled it with all the right metadata and from what I get, I’m sure there was more to it. And the other thing he did was; when there was astronomy news, did I say astrology? I think astronomy; you know study of the planets. And when there was news, when there was current news, he would also identify the questions that were being asked and quickly get up blog posts or answers to those questions as well. And it sounded like a really chunky, meaty source of traffic. So do you want to have a chat about that?

James: Yeah, it’s a great strategy. And if it was astrology, then it was probably us doing it, but if its astronomy, it probably wasn’t. But that’s exactly what we help customize.

Tim: What do you mean?

James: Well, this is what we do. We actually help people create blog content around their FAQs and we make sure that we’re answering in the same language that customers search for. That’s the most important thing.

Tim: So listen mate, tip to the strategy; so first tip is to identify all the FAQs that you could ever potentially be asked by a prospect?

James: Well, it’s not even a matter of having to guess because you’ve got so many ways to find them. Maybe we should just talk about the ways you would find out what people want to know in the first place. It’s quite a simple process so I can give you a sort of run through. This is what I was teaching in the workshop anyway; in my ideas column, on where you get ideas. My whole SuperFastBusiness news strategy is driven around solving problems because that’s what marketing and selling is, it’s solving problems right? So if we can clearly identify what people’s challenges are and address them with news or how-to’s or tips, then that content is going to be really, really well-shared and well regarded. So, I get information from face-to-face events, so when you’re going out to events and talk to people, then they’ll tell you; especially local meet-ups. For example, my forum; we have local meet-ups every month and about twenty something people go to those and you just sit down and listen to the conversation, and they say “Oh, has anyone found a good way to blah-blah-blah”, or “I’ve been trying to do this such and such with a plugin. Has anyone found a plugin that actually works. You know, I just listen and I just jot down my notes on my notepad on my iPhone and it transfers straight to my desktop and so I’ll talk about what we’ll do with it in a minute. The other thing is I observe; I listen. I went to see some guy the other day in my old suburb where I worked and I caught a lift and there were some office guys and they were talking about marketing. They were saying, they’re losing this $50,000 customer and it’s so hard to get even ten $5,000 customers and I could hardly hold my mouth. I was like, why don’t you get ten $50,000 customers; wake up. But just listening to what people say, is fascinating. When I travel overseas; when I’m in the airports, I’m on the airplanes; the things that people talk about are unbelievable. Especially, when you’re sitting at home most of the time by yourself. My ears are just triple wide open. Even the assumptions people have, like the driver who will pick you up and say “Is this work or pleasure?” and that’s a confusing question for me because the lines are very blurred, you know?

Tim: (Chuckles) We’ll I love what I do so call it whatever you like.

James: Yeah. I have to explain. We’ll I decided to choose a lifestyle and design a business around that. Yes, I’m going overseas but you could hardly call it work. Ok, our help desk, my goodness, the help desk is the absolute Mecca for FAQs because these are literally questions people are asking you whether they’ve come from a live chat on your site, or they’ve hit leave a message. In your case I noticed you’ve got that audio capture thingy where people are actually asking you questions and then of course there’s feedback and surveys. One of the most important groups to ask is people who bought something and you ask them why did you buy and the other one is why did you leave? In sales we learn that when someone says no, what they’re really asking is a question. So if someone says “No, I can’t afford that Mercedes Benz”. What they’re really asking is, “Please show me a way that I can have monthly repayments for the same as what I’m paying for my Datsun, my Saab.

Tim: (Whispers sarcastically) Datsun.

James: You rephrase problems as a question. Forums are just wonderful. You’ve got your LinkedIn in group; haven’t seen you there yet but I’m sure you’ll turn up. I’ve got my forums and I answer questions every single day. So I have a pretty good sense about what is on people’s minds. And basically there are a lot of the collection points. Aside from RSS feeds from industry blogs and reading comments on posts, quite often if you see a post on something people will ask sort of questions and even doing things like split tests or heatmaps on your website can identify what people are struggling with or what they’re really interested in finding out more about.

Tim: I put CrazyEgg on one of my sites a few weeks ago; that was fantastic. It’s amazing how quickly you can get a sense of what people are visiting and what they’re not.

James: That’s awesome. I noticed on my sites that predominantly they are clicking on the products tab.

Tim: Me too.

James: That’s a good sign and that’s a great reason to keep blogging if they come into the sides and click on the products tab and you just keep filling out your products and you’re likely to make some money at some point.

Tim: Ahuh.

James: Alright so…

Tim: The other too is simply posting asking people what questions do you have around such and such a topic on Facebook or Twitter.

James: You can do that but I don’t like that anywhere near as much because now you’re getting this preference over performance sort of thing. People say a load of crap and then don’t follow through. I would rather deal with an actual question or a real question that you can pick up without having to specifically probe for it; unless someone just left your product if it’s a recurring product. That is a very important question to ask. But just asking generally “What do you guys have trouble with?” That’s okay but it’s not quite as targeted but one thing I do is I go into forums and I ask people their biggest challenge and they do tell me and I actually create content for that in the form of how-to videos which I put on YouTube with a watermark and then I go back and embed those videos in the actual posts where the question was asked so I answer it with a video. That actually drives up the view count and it now gives you a video that you can point to from many different places or you can embed many different times and I just put this into my video module from TrafficGrab. How to use these videos.

Tim: So what do you say when you watermark, do you mean pointing back to a website?

James: That’s a good sign and that’s a great reason to keep blogging if they come into the sides and click on the products tab and you just keep filling out your products and you’re likely to make some money at some point.

Tim: Ahuh.

James: Alright so…

Tim: The other too is simply posting asking people what questions do you have around such and such a topic on Facebook or Twitter.

James: You can do that but I don’t like that anywhere near as much because now you’re getting this preference over performance sort of thing. People say a load of crap and then don’t follow through. I would rather deal with an actual question or a real question that you can pick up without having to specifically probe for it; unless someone just left your product if it’s a recurring product. That is a very important question to ask. But just asking generally “What do you guys have trouble with?” That’s okay but it’s not quite as targeted but one thing I do is I go into forums and I ask people their biggest challenge and they do tell me and I actually create content for that in the form of how-to videos which I put on YouTube with a watermark and then I go back and embed those videos in the actual posts where the question was asked so I answer it with a video. That actually drives up the view count and it now gives you a video that you can point to from many different places or you can embed many different times and I just put this into my video module from TrafficGrab. How to use these videos.

Tim: So what do you say when you watermark, do you mean pointing back to a website? It’s the most involved medium but if you’ve done that because off the back of video, you’re then going to rip the audio and get it transcribed into words, are you going to repurpose down?

James: Well, of course that’s our strategy anyway with SuperFastBusiness, every video is fully transcribed and fully podcasted every three days so, yes, we definitely multimedia it but I think video is one of the easiest ways to do your FAQs because people can see them from most devices and they can be quite instructive; especially if you do screen capture videos, so when I was talking about LeadPlayer on my site, I did a screen capture of me actually creating it. It was so fast and easy, I wanted to show people that. That is way more powerful than a text version but if you are in the same situation as me where perhaps you want team members to create the FAQs because you don’t want to do all the videos, what we do on our web development site is we created a training tab and we put a training post. So what we do is we put screenshots and text; so there’s no voice, there’s no video and we will put: “Here’s how to point your name service settings for GoDaddy or whatever, and we’ll put the screenshot and we will put the text and then a screenshot and then the text and then what I’ll do is I’ll mention it in my news video so we’ve sort of backed it up; we promoted that way.

Tim: What do you do that in? There’s a great software called Clarify; do you use that?

James: Well, Clarify is from that screens steps company, no we don’t use that you should throw that crap out. What we do is…

Tim: Why?

James: Because you don’t need it. You’ve got a Command Shift 4 in a Mac, take your screenshot and put it into your WordPress post. It’s better to put an online post that’s going to get spidered and search indexed and images SEOed; and that was with the premise of your original thing was how do you get Google up for it? That’s going to be better than turning it into a PDF document. My team hate that stuff. They really like just creating a Google doc and putting the pictures in there and the text; it’s almost just as fast.

Tim: Uhum.

James: But anyway, back on topic. On some of our sites, sale sites in particular; we have an FAQ tab so we’ll actually take questions that people ask about the product and put it into FAQ and that way it reduces the chance of a refund, it answers questions people might be having about the product in advance, and quite often you can even lay out a sales letter in an FAQ format. You know; what is this product? Who is this for? Is there a refund? What will I get when I order? Is it really just a onetime payment? You can put the question and then the answer. By the time you’ve had people come through and ask these questions or if you’ve had someone request a refund or say that they can’t use the product because they didn’t understand how it works; you just eliminate that with a new one. So I’ll actually take a screen shot of what you get inside the membership and show people on the outside of the membership and say: “This is what it will look like when you login and we had almost no customer support queries about our memberships which we covered about 2 episodes ago because we pre-educate them about what’s going to be inside with an FAQ sections. So far we’ve covered the news video blog, a training blog, FAQ page; I seriously recommend the how-to format. I did 8 how-to videos on the things I get asked all the time and just put them up to YouTube, and then embed them everywhere; put them in your forums, put them on your blog, put them into emails, you can put them into auto responders

Tim: So it’s the starting place. Once you’ve created the video; the answer, upload that to YouTube, that is your starting point?

James: Correct.

Tim: And then grab that embed code and put it everywhere else?

James: Yeah, and you know 70 something percent of my YouTube views are on my own sites.

Tim: Right, OK. Cool. That’s fairly…there’s a bit of work there, mate.

James: It’s not work, I’m not sure why you would call that work but, you know it takes me like 12 minutes to make a news video.

Tim: Really?

James: Yeah. Work is such an unfair label for this. Yeah, I walk over to my camera, I pick it up, I walk outside, I put it on the ground, I turn it on, I get the remote, I autofocus, I push record, I talk, I stop, I turn it off, I walk back inside, I take the SD card out and put it in my iMac. I edit it in ScreenFlow in just a few minutes and then I upload it to Dropbox. From that point, ninjas take over; they put it on YouTube, they embed it in the blog, they transcribe it, they strip out the audio, fair enough, there’s some stuff that…

Tim: You’ve also done some planning up front.

James: Oh, I’ve got a system; I’ve got a well-oiled system. Most of us have a camera on our computer and that would be enough for most people.

Tim: Yeah.

James: You want to go all out, then sure, get great a microphone to plug-in. Even a headset is good quality. But that is easy, and if you don’t want to go on camera just do ScreenFlows. Just get ScreenFlow or Camtasia and just take people through the question and the answer and if you go to GoDaddy, or Name Cheap, or Host Gator, have a look at their tutorials because; imagine how many times they get asked: how do I point a primary name server? How do I redirect. And they have all these and even if you have web hosting and you log-in to C panel, you’ll see they have little ScreenFlow tutorials for just about every function in C panel. That’s just such a simple way to educate.

Tim: At any point, in terms of the written word, are you literally just transcribing your videos and turning them into written blog posts or are you, at some point, actually writing answers to your frequently asked questions as well?

James: I would never write these days, I would talk them and have them transcribed. Few ways to do that; one is I’d use the Dictaphone App on my Apple iPhone and I just talk the answer and then email to my team and they would turn it into text or I’d be quite tempted now to just use the tap function twice on my Mountain Lion and talk the answer and it would be typed out in front of me and I could use that. But my team on the blog post, they’re just the steps and then the pictures onto the blog posts and then that just builds into a library and Google is all over that. One of my most popular posts ever was how to stream Amazon S3 video and it just brings masses of traffic and it creates hundreds of dollars a month of recurring income because of the recommendations that I make off the back of the FAQ. So even if you wanted to just sell more product, FAQ is such a valid way to bring more traffic; but the real reason you do it is you’re solving problems better than other people, and you make sales from it.

Tim: When you’re uploading your videos to YouTube, clearly, getting the tagging right is critical. What do you put in the description of frequently asked questions?

James: How to.

Tim: What’s that?

James: How to.

Tim: Yeah, well, how-to is the category which is…

James: No, no, how-to is the title. It will be “How to create your own Podcast.” or “How to install Blubrry plugin.”

Tim: So every time your headline starts with how to?

James: Pretty much.

Tim: What do you putting in the description? Are you putting the transcription in the description or are you summarizing what you talk about?

James: You put bullet points with times to the points in the video, which will hyperlink straight to that point in the video. So you could have it “How to install Blubrry Powerpress plugin. And then you put the description, we’ll put “ATLweb.com, our web development firm, for done for you installation services.” And then you put in this video; at the 1 minute mark: “Downloading Blubrry”, the two minute mark: “Configuring Blubrry”, number three; “Adding your encode onto a blog post”, at the five minute mark: “Publishing your post, at the six minute mark: “Checking that it appears on iTunes”, and then you can put in another call to action. If you need help with any of this, buy one of our five-hour development packs at http, you’ve got to put the whole http://www.ATLweb.com and then you tag it: “How to install Blubrry”, “Blubrry plugin”, “Create a Podcast”, all the things that people would search for, and then publish that. And you’ll start to get traffic, and then you’re going to embed that onto your site as a blog post and you could make several blog posts with the same video. You can have five blog posts embedding the same video but highlighting each of the steps.

Tim: Okay. Brilliant. That’s answered my question, all questions.

James: (Chuckles) I hope so.

Tim: Yeah, yeah. No that’s great mate. Now, anything else we can add to that before we wrap that conversation up? Probably not. There’s a lot to go on with there.

James: Well, we could ask people if they have questions to comment on the blog. I mean half the Podcast we create are a result of the questions we get asked, which is coincidentally, exactly what people want to hear, because if someone’s asking it, there’s ten people thinking it but they don’t know how to ask or they’re too afraid to ask. And there’s probably fifty that might actually be interested in it but they didn’t even know that they were interested in it until they hear it.

Tim: So, you’re saying that half the Podcast you create, you’re saying with the videos; once again you’re ripping the audio and literally you’ve got a Podcast channel that is just simply running those FAQs as well.

James: Yeah, because I’ve taken the news strategy from my SuperFastBusiness Podcast that is extremely content driven. And the content is driven by customer challenges; customer demand, and that is because it’s not me typing into a keyword tool to try and figure out what people are searching for. It’s me listening to people; it’s me getting that reading industry news blogs. It’s me, participating in forums and finding out what people want to know and it’s me talking to my support team. My team send me an email every week with the things that they think should be covered in the news because they get asked that or it’s topical or “We found three incidents of this happening and we should share this with our customers. Part of it is answering questions that the customers don’t even know to ask and part of it is answering questions that they ask a hundred times so that we can then point them to that forever. And we’re building a library but we’re partnering on YouTube on that; we’re partnering with Google. And then we can put it out to Facebook and we email our customer list and before you know it you Own the Racecourse.

Tim: And we all want a Racecourse, James?

James: Better than being the race horse, Timbo.

Tim: Correct, correct. Well buddy, that’s a great summary of an FAQ strategy list. If you want to find out more; if you want to get the transcript to this episode, all you’ve got to do is go to FreedomOcean.com and register your interest and we will open up an entire backend with a transcript of every episode we’ve done and there’s lots more goodies on that site, so James, thanks for sharing that mate. It’s a great strategy. See you next week, huh?

James: Awesome. Except, you’re teasing me now.

(Both laugh)

Tim: I won’t promise anything but…

James: You know what? Next week I’ll be in an…

Tim: There’s always hope; hope’s a wonderful thing. See you mate.

James: Alright, see you mate.


  1. Great podcast guys.

    It’s a pity they are so far apart because I get so much great information and ideas from them… But then Timbo did say next week for the next one, so here’s hoping…

    Ian McConnell
    Western Australia

  2. Hello chaps,
    Thanks for the information. I now know what I’m going to do with the questions i get on my Fanpage. A podcast to answer them and from my racecourse site plus I can start a newsletter combining them to empower people to change and make choices. I’m learning as I go.

  3. There’s gold in these podcasts but unfortunately there’s an avalanche of vacuous in jokes and superfluous chat too. Personality is great as is a bit of banter, but there is far too much dribbling.

    It would be great if you could make these podcasts tighter with less idle banter about irrelevant stuff?

    • Thanks Ryan,

      I guess the same podcast will mean different things to different people. Perhaps listen to the back episodes and the in jokes might get funnier. Others seem to like it 🙂

  4. Hi Tim & James,

    I just wanted to say thank you for your generosity in sharing your experience and business wisdom within these podcasts. This is the best practical businesses advise I have ever found on the web.

    Your honest and genuine approach is unique and much appreciated.

    When is the Freedom Ocean book coming out ?……………;)

  5. I love the banter as it keeps it real for me. I’m having a lot of setbacks lately due to myself trying to be too serious. I’m now getting traction back by being myself again, which means I’m being real. Humour builds trust which is building my foundation. Keeping it real guys 😉

  6. People do talk about and say unbelievable things. It is amazing how a single comment can reveal a person’s mindset. Every time I listen to you James it reminds me to be mindful and as you often suggest, to question everything.

    I’m also thinking BIGGER now.


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