#20 Delivering high quality information products.


Do you find yourself bursting with enthusiasm to create an information product around a topic you’re passionate about?

But then you hit blockage after blockage in bringing it to market because of all the technical minefields along the way?

Well, you’re not alone. That’s why in this episode of Australia’s most talked about Internet marketing podcast we show you how to maximise your use of Amazon S3 in conjunction with Bucket Explorer and EZS3 to deliver world class information products. (We promise we wont geek you out … too much!).

[2013 ] edit – we now recommend www.Wistia.com for streaming videos 

Once you understand this concept, you have the potential to propel your Internet marketing skills and returns forward in leaps and bounds.

Duration: 38:05 min / 43.6 MB.

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Tim: James Schramko, welcome back to the Freedom Ocean, Australia’s number one podcast for would be, could be beginners and intermediate internet marketers. How are you, mate?

James: I’m awesome! And don’t we have a great cross-range of listeners.

Tim: We do! We absolutely do! We have—I think that’s interesting in itself because I host another podcast called Small Business, Big Marketing, and that’s been around for two and a half years. And I know for a fact—by the way, for those of you who are going, “Who’s the other bloke?” Well, I’m Tim Reid, affectionately called Timbo. So hello! But we do. We have a lot of small business owners who’ve come across into the Freedom Ocean from Small Business, Big Marketing. And so therefore, what I know about them is that they’re beginner internet marketers or even just sniffing around the edges, whereas people who have come in your sources—

James: From the internet. So they’re actually learning how to run a business from their internet marketing skills, so they’re coming at it from a slightly different angle.

Tim: Correct!

James: And that’s one of the classic flaws of most internet marketing trainees, is that they don’t really have any business experience so they don’t know how to run a business. So I’m very business-minded, the way that I approach internet marketing and I think that’s probably why we found quite a good selection. We’ve got people from both sides, and we try to keep things simple but we’re still appealing to advanced internet marketers because we do drop the occasional gem in there. We hide it; you have to listen very carefully.

Tim: Yeah! And look, you do! In the last episode you geeked out. You went down the geek track, and every now and then we just got to watch that, because in the early episodes we actually made fun of that. We got the phone book out and doubled each other over the head with it as soon as we started talking about acronyms or technical speak, on which this industry is full of it. But we try not to do that! We try not to do that. And I think it’s a good mix, I think. I love it because I know that small business owners who come across from Small Business, Big Marketing podcast are desperately wanting to be internet marketing savvy because they see the kind of results of the internet marketers are getting from the inquiry and from generating traffic, et cetera. And—

James: And I think also it helps that your co-host in that program, Lukie—he’s one of my go-to technical guys for internet marketing, which—

Tim: Yeah!

James: He’s loves that stuff, doesn’t he? He’s right into the techie stuff. He’s got more tools and software items, probably, than I have access to. So I listen to your Small Business, Big Marketing to pick up on the internet stuff, too.

Tim: Lukie Martin’s got one of the biggest toolbox going around, James! He’s fantastic in that. And that’s why for Small Business, Big Marketing listeners go–I think that’s why that show works and rates so well is because Luke’s a genius at all that technical stuff, and I just sort of start to break out a cold sweat and lose control of my eyes. I go cross-eyed and—

James: That’s what’s been so fun with me working with you with the internet stuff, like we literally do screen shares, where I’m either making a custom video for Timbo, or I’m working around the screen live. But something very interesting: have you noticed that quite often we’ll tackle something that I’ve never even seen before but we just figured out anyway. Because we have this unshakable faith that everything can be resolved, it just takes a little bit of thinking and maybe a few tries, this way or that way to get the result, which is something we experienced when we put on a video online.

Tim: Absolutely! But we got there! And, you know James, as this episode comes to air, we’re out in the future somewhere because you will be in Manila and I will be lying in a hammock or a deck chair in far north Queensland, in Port Douglas. So we’re recording this like we did episode 19, just before we went away. And these two episodes are going to roll out over the next couple of weeks. Which leads me to talking about what we’re here to talk about for Episode 20. Last episode, we sort of established with Amazon S3. Was a fantastic place to host your media files, your website, video files or audio files, PDF’s, whatever turns you on. And this episode, we wanted to be a little bit deeper on that, and talk about some third-party bits of software that are going to make that experience with Amazon S3 easier and more efficient. And you also dropped a very, very intriguing line in the last episode, which was basically around the fact that, you know, you could now lie in a hammock somewhere and go and create some pretty good product based around whatever your passion is, using these tools that we’re going to talk about today. And that’s pretty mouth watering stuff for the would-be internet marketer. You want to talk about what you meant there?

James: Yeah, I’m just saying if you’ve got the weaponry required to actually put information into an automated format, especially in the form of video and audio. We do it with podcasts. I mean, you know, we do 30 or 40 or 50 minutes per week to get our Freedom Ocean podcast operating as an information source. But once we’ve recorded it and sent it off to Liam—hi, Liam!—or some—hey, we should ask him to insert a sound effect.

Tim: Yeah! We do love doing that. But this is probably; I think it’s completely daft but, Liam there—

James: But it’s about having a good relationship with your team.

Tim: Absolutely! Absolutely! And Liam is our number one editor, producer, sound guy, and he does a fantastic job of making my voice much sweeter than James.

James: Well mine’s normally sweeter straight off the bat and then he has to—we do what’s called a double-headed recording, where we both recorded our own end and then Liam joins them together in this elaborate track. Anyway, back on topic. Once Liam has produced this fantastic recording, it then gets put into dropbox and we send it off to Ninjaville, and our lovely ninjas upload it to Amazon S3 and put it onto our blog at freedomocean.com and then iTunes picks it up automatically.

So I guess my point is we do the half an hour of talent, if you want to call it that, probably more at Tim’s side there, but we do our half an hour of work, but then after that it’s up on iTunes 24/7. It’s always there and people can go and listen to old episodes that we may have recorded months ago but still up there. So we’ve done the work once but we get it leveraged and repeat payoff. The same is true for information products in the form of video. So we could literally sit down with a PowerPoint slide deck, create 10 modules on whatever our specialty is. It could be the finer details of woodworking, it could be—

Tim: Which is where this discussion came from. You and I literally—before we hit the record button last episode—worked through the process of getting my marketing master class sorted out. So as a seed, you know, no problem to creating content around marketing. Love it! Love sharing marketing information. Massive problems, massive hurdles, blockages getting, you know—

James: Getting online.

Tim: Getting it online! Getting the hosting sorted out. Getting that screen flow video into a video player! I mean, these are blockages, and that’s what I really want to focus on today, which is to say, you know, whilst—I’m still not going to say it’s the easiest thing in the world. If you take your time and you work through it, it’s not as hard. So I’m going to—

James: I’ll tell you what, though, Tim. If we ask you in six months’ time how’s your production workflow—

Tim: Look out!

James: You’ll be like, “Yeah, it’s fine, it’s great!” And we’ll say, “Is it difficult? Any blockages?” “No. I made the video. I load it up, I make a player.” The other thing is, your team can do it. I didn’t tell you that before, but when I make new products, all I have to do is put it in dropbox.

Tim: Yeah.

James: And it can get uploaded to—this is what they did to create memberships for my sites. Because we give away some bonuses for stuff from time to time. What I did is I actually sent them the DVD’s. They ripped the DVD’s to computer. They turned them into streaming format. They uploaded them to Amazon S3. They created a player—and we should probably talk about how they do that today—and they pasted the player code to the membership. And so I actually didn’t have to do any of that, because the team, once they learn the process they can repeat it over and over again.

Tim: What do they use, James, to learn the process?

James: Well, usually I make a Jing video. Or I’ll do a screen share, exactly what we did today, where we say, “Hey, let’s just jump on Skype. We’ll share the screen…”and this is free. I actually like to look at their screen and I prefer they do it. Now when you’re learning something new, there’s a three-step rule that works well. Usually it’s I do it, we do it, you do it. So we could’ve done it that way if we really want to reinforce it. Where you watch me then we do it together then you do it all by yourself. But usually I look at their screen and I’ll direct it around the screen. It’s like I’m going click on this, click on that, and what you did today is actually you’ve recorded the process so you can refer back to it if you forget.

Tim: Yeah.

James: So that’s—I’ve taught you that once and from now on you can do this in your own time whenever you want. And you can probably take that recording and give it to a team member, but the core thing is it’s a one-time setup. The stuff that was involved for setting that up is actually not going to ever have to be done again. Once you’ve entered your access codes, the tools that we’re using one-time setup. So now, the next step is that you’d literally show on a little video how you drag and drop something from your desktop to Amazon S3. And then you would show how you log in to the player software that we use to create a player, and cut and paste that code to your website.

Tim: It is that simple. And let’s go through—I’ll step our listeners through the process that I got to before I then needed your help. Okay, and I think for me the process getting to then needing your help to get it hosted and the video player was pretty heady but if I just share with them. So what I’m doing is getting together the sales video and page for my upcoming master class series for small business marketing, okay? And what I did was I went and created a set of PowerPoint slides. I then got my ScreenFlow software, which allowed me to then record what was happening on my screen and record my audio and go ahead and create a video.

So I presented basically the PowerPoint slide deck that I’ve created to sell seats in my master class. Once I’ve done that, I then exported that file, which a little Jing video that you gave me. A 30-second Jing video that said, okay, you’ve got to export this to a flash-based file and save it as this file type. So then I’ve got the file type and that’s pretty much where I hit the wall, the first big wall. And you said, “Okay, well you”— you take over from here, James.

James: Yes. So now you have the file sitting in your computer that you want to be viewable from your website. Now, if you listened to the previous episode, you know that we don’t want to host that on our website where our normal files are because that will suck the life out of our server, it’ll be resource-intensive. So we want to put it off to the cloud to Amazon S3. So you said, “How am I going to get it to S3? I don’t have an account?” And I said, “You need to get an account!”

Tim: (laughs) “Get one!”

James: And then you said, “Okay, I’ve got an account, now what?” And so you went to Amazon and I presumably said, you know, get an account, it’s that simple. And once you’ve got an account, you’ll find that Amazon S3 is not super-friendly to manage files.

Tim: They have terrible interface.

James: It is not that great. So there’s a bunch of different interfaces that allow you to upload files to Amazon that don’t involve Amazon itself as the interface, so they’re third-party addons. If you’re a Firefox user, you might use a plugin called S3 Fox, which is free. Or if you want a sort of more featured paid version, I use something called Bucket Explorer. But there are all sorts; there’s Cloud Barrier and all these sort of stuff. So I use Bucket Explorer and that allows me just to drag and drop files into that—literally drag it from my desktop into Bucket Explorer, and it will actually just upload it to my Amazon account.

The next stage is I need to it that I want people to be able to see that file, because it will default to just private settings. So that would be good if we’re just using it to store backup for our website, for example. We don’t want people to see that so we just leave it private. So we have to go and change setting that’s called ACL. And this is just the permissions thing. So we have to say yes, we want to make this public. That’s the next step. That’s basically all we have to do. So we got that file from Tim’s desktop into Amazon S3 and we made it viewable.

Tim: Via Bucket Explorer.

James: Via Bucket Explorer. Now the next step is we need to make a player. Now there’s a few approaches for this. You can make a free player, if you want to muck around with code and stuff. You can go to sites where you can make a jwplayer, it’s called. It’s free and you can make one, but it’s a little bit techy—

Tim: Now, I’m just going to interrupt you, James. Because what we’re doing, clearly what people could’ve done is the YouTube account allowed, they could’ve uploaded it to YouTube. They could’ve gone to somewhere like Viddler and uploaded it there. But there’s a couple of things there, or there’s a few criteria there. One is that they have time limitations. Some people’s YouTube account only let’s them upload 10 minutes. I uploaded 18 minutes recently. I’m not sure how far I can go. But it’s also got the YouTube branding on it and YouTube may call you as being too commercial and take you down for those reasons. Whereas what you’re proposing with your solution is it’s yours. It’s yours, it’s got a beautiful skin, it’s nice and clean, it’s got no branding, and away you go. Correct?

James: More or less, yes. With YouTube, I think they have cleaner players now. But the big problem is you don’t own that content and this happened with Google Video. Google Video stopped accepting videos and years later they sent out a note saying, you know, take your video and move it because it’s going to be switched off. So that’s an inconvenience. Then recently there was a YouTube waiver for account cancellations, where they just got cancelled. And in some cases without even giving a reason, and I think some of them traced it back to the fact that they have videos that mentioned make money online. But this is a case where you’re at the mercy of a third-party.
When you put your video on your Amazon account and you’re paying to host it and you make your player that you control, then you are in charge of what happens. You can decide what content you want to publish or not. So it’s all about control and it’s about not having to compromise. So yes, you can use a free player if you want, and that may or may not serve the purpose. I use something called EZS3 and that is just a nice player interface. It literally allows you to see your Amazon files and create a beautiful player. And by a player, I mean that, you know, the square box with the little arrow that says “Push to Play” and it gives you a lot of flexibility in the design of the player, the size of the player, whether you want to allow people to make it bigger or not, whether you want to have multiple videos into a player, so it can actually have like 10 videos. I think in Traffic Grab I’ve got about 25 videos in one player. And they play one then it goes to the next, and then the next, then the next, or they can scroll through them underneath the video. It also allows you to do all sorts of things at the end of the video or halfway through you can pop things over the top of the video or you can pop things under the video at the end.

You can make it redirect to these few little addons stuff. But anyway, I really, really like EZS3 because the bottom line is, you log in to one portal, you create a player that you think looks great, it generates a little preview for you, and if you like how it looks, you just cut and paste that piece of script into your website and that’s it. And now, because I’ve got website everywhere, I’ve got lots and lots of websites, I just have one EZS3 account, I log in to there, I get the code, I can put that code on as many of my websites as I want and it will all be managed from that one place. It’s not on my server; it’s a hosted solution. Now there are one-time fee. Hosted solutions like Easy Video Player, that you can buy, and you can generate the code for your players, but you have to host that thing on your server. So it’s a little more technical but it is a bit cheaper. But it doesn’t have as many flexible options now. It doesn’t let you do the multi-player thing from memory. Now someone might correct me. I guarantee you, when this episode goes we’ll have a barrage of comments. “Oh, you should check out this player, or that player, or this one’s cheap or that one’s better.”

Tim: Well, I’m going to just interrupt there and say that absolutely, and when people do come back at us through the show notes or through whatever means and that’s how we know what about this, what about that. However, as we said, and we’ll keep saying, we are in the world of internet marketing. We are in the world where we subscribe to many, many things. We are in a world that we choose to follow certain people, certain people’s opinions, and I think the best thing that you can do is just make a decision to follow someone, whether it be our show and our opinions and the way we do things, or someone else’s. But make a decision because I know, as someone who’s starting out in the world of internet marketing, the worst thing that you can do is not follow or agree to follow someone’s direction. Otherwise, you just do your heading.

James: Yeah! All I’m saying is I use eZs3, I use Bucket Explorer. I like them both; they work really well for me. I don’t spend a minute thinking about what other options I could have, what else—because they work, they work really well. They are fantastic solution. If you have Traffic Grab, then you’ve already seen eZs3 player. If you’ve been to most of my sales pages, you’ve seen eZs3. If you’re a member of my forum, you’ve eZs3 player. It is a wonderful, wonderful tool. I love it and it works. So that’s the reason I started on it. I still use it because it works. Now, one day there might be a fantastic solution that I move to—

Tim: Now, James—

James: For now it’s great.

Tim: eZs3, I mean, nobody exported from skimming my marketing master class video, but the functionality of eZs3, it can do a lot of things. Tell us some other things that it can do.

James: Well you can create audio players and it can create PDF players. If you’ve seen the Traffic Grab membership area, there’s a PDF in there that I created with the eZs3. And it allows people to move around the PDF on the screen. I set the screen size that I want and it actually allows people to scroll around and zoom in and out. So it’s like a PDF player. So that’s pretty cool. But with the eZs3 videos, probably the thing that I found really handy is the multi-player. Because sometimes you go into a membership site and there’s like 20 different chapters. And with the eZs3 player, I can just have one square and it can play all the videos in that one place. And what I found from a usability point of view is that if you can make it easy for your customers, it actually cuts down a lot of the support, queries, and stuff. So having that one player was a real hit. A lot of people said that was fantastic. And I used eZs3 to make that.

Tim: I think that’s a great lesson. I mean, in the world of internet marketing, sometimes things are overly complicated than they need to be, so I need solution like this. At the end of the day, what are we here to do? We’re here to create great quality content that’s easily accessible and usable by our customers. That’s the mindset that we should all have. I always go to Apple, you know? It’s like from a usability, intuitive usability point of view, I always ask myself what would Apple do, you know? And nothing’s complicated when you go to the Apple store, and I think that’s a good kind of—we might create a whole episode, James, around kind of user interface and simple usability. It’s probably worthwhile doing.

James: We’re going to get people at the $20 a month fee for eZs3 and I’ll say you can do it free. But you know what? What’s the cost of your time to go and muck around with a video builder where you’ve got to cut and paste lines of code and script and stuff versus having a portal where your team can log in, quickly and easily create players, paste them on any website you want, you can lock down the player to that website, too, which is a nice feature, to stop people stealing your content and you can also insert your Google Analytics.

So you can actually go and track your video watching habits in Google Analytics for Traffic Grab, for example. I log in to my Analytics account and I can see which videos my customers are watching more of, and I know which parts of the product are more interesting for people. And I can take that information and pump that back into my sales page and I can use that in my marketing material and press releases around the topic. Because I know what my customers want and guess what? I can create the next product based purely on the usage patterns of the current customers from the Analytics that I’m tracking on the eZs3 players.

Tim: Well, also you talked about the $20 a month. You know, my view on that is—and you know, sure it’s a cash flow problem and maybe for some people, $20 a month is going to be out of reach. I think, you know, even—what’s the other one we’re talking about, the other product which is Bucket Explorer, I think that’s $67 one-off or might be a bit more than that, but once again, I’m sort of digressing here, but I’m just talking from experience, it’s that when hit with those questions, “Oh, can I afford $20 a month?” Take the millionaire’s mindset. It’s a bit of advice that I have to laugh about three years ago on Twitter.

I was complaining about the $14 bowl of chips that I bought at snow resort in Victoria. I just put it on Twitter saying, “Bloody snow café’s!” you know, “Snow resort café’s. $14 for a bowl of chips!” And someone came back to me on Twitter and said, “Oh come on Timbo! Take the millionaire’s mindset!” Which I thought was kind of funny. I still thought $14 for a bowl of chips was expensive, but when you’re confronted with fees like $20 a month that give you a better solution and that I’m going to allow you to create better product and in the end, get closer to the freedom that you’re looking for, then having that millionaire’s mindset is a good thing.

James: Yeah. And there’s these little barriers that separate winners from losers. And that’s why when you do step over the mark—and the main point of this was really my email to you is saying once you have the ability to load things to Amazon and play them on your website, your life is going to change because you’ll be able to get ideas out into the marketplace, whereas before you had ideas that were getting blocked.

Tim: Correct. Correct. James, I’m going to ask you on a technical one here, so get the phonebook out. But it’s interesting because, once again, I’m thinking about the people who are listening who didn’t have the ability for to renew and you walked me through where to put the code. So we used Bucket Explorer and eZs3 to get my video up there onto Amazon. eZs3 generator, a bit of code that I could then out on my sales page. Now I wouldn’t have had a clue where to put that code if you hadn’t have shown me. So what about all those people who don’t have a clue and don’t have the ability for us to kind of point them in the right direction. What do they do?

James: Well, are they using WordPress?

Tim: They are using WordPress.

James: Okay. So this is my simple technique. I go to my WordPress blog and wherever I posted my draft post, it might be, you know, paragraph or story here or wherever. Wherever I want my video I just type, actually put a row of X’s. You know, I just hold down the X key and, you know, like 6 X’s.

Tim: Okay!

James: Right? And they I flick from the standard view to the HTML view or the source code view, you know, if you want to get technical. And now in the source code, I can see on my X’s, they stand—yeah?

Tim: I think the phonebook sound effect just got you over the head. There’s a bit of delayed response there. So okay, you put some X’s in your source code, and then go on. You’ve what?

James: Now I just paste the code that eZs3 gave me over the X’s
Tim: Nice!

James: Or place it.

Tim: Nice! So that’s great! So what you’re saying is that—because I’m always working the…what’s the version of WordPress? So there’s source code and there’s simple text or what’s the other screen?

James: I’ll have to look it up. I’m really not that—

Tim: But the point being, when you’re working on the normal, standard version of WordPress and you go, “Oh that’s where I want to put the video” or “That’s where I want to put the audio” or whatever it is, you simply flick over to the source code, put some X’s in it, go on—

James: Well, no. I put the X’s in the design mode before I hit the source code.

Tim: Yeah! Right! Okay, got you! Yep! Nice tip there! Nice tip!

James: I’ll tell you what the tabs are called, if you like, because I’m looking it up just for you.

Tim: You do that.

James: I mean, I’m flicking on a post here and it says…there’s a—let’s have a look here.

Tim: Remember, no keyboard sounds, James. We’re podcasting, we’re going live here. We don’t want to have any ugly keyboard sounds. Liam will probably put some real loud keyboard sound it, on the top of it as we talk. Do I need to stretch the sound any further, James? As you find that—

James: You know what, I’m looking at it but I’ve got that silly—we’ve updated the WordPress blog and it’s just showing me only the source page.

Tim: Ah! Yes! Yeah, yeah!

James: Weird, isn’t it?

Tim: It is a bit weird. Oh, I don’t like that new update of the backend of the WordPress. It’s throwing me a little, I must say. But that’s for another time. James, anything else—

James: Don’t know how we managed before. That’s amazing!

Tim: (laughs) Yeah, that’s right! Yeah, yeah, yeah! Listen to Australia’s leading internet marketing podcast and learn nothing! No, that’s not true! That’s not true.

James: It’s like they do it for you now. Anyway, you paste the code wherever you want the video to be. That’s really the short answer and it’s that simple.

Tim: That’s it, James. Bring it, mate! Well, I reckon, unless you’ve got anything more to add to that discussion, but just in summary, what we’ve kind of explored there is taking something that was a set of PowerPoint slides that we turned into a video using Screen Flow, and for those who haven’t explored Screen Flow Explorer, it’s just one of the great tools we’ve talked about in Toolbox episode just recently. And that’s giving you a video and we’ve just talked about them how to get that video hosted and turned into a nice video player skin that can play on any page of your website, which is—that’s pretty powerful stuff. I mean, I honestly look at that and go, “Yep, you’re right.” I mean, I can all of a sudden start to get back and focus on creating really high quality content around the things that I’m interested in and not get too caught up in the technicalities.

And you know, as you get cleverer and as you get richer through—and I’m talking to the listeners now, James—through your internet marketing efforts, then go and outsource that. Find someone who you can put on your virtual team and they can do that for you. That may be down the track for some people. But as you say, it’s not as if you have to be the one who does everything, eh?

James: You don’t have to do it all. You just got to, I think, just understand what you want to do. Ideally, select the resources you’re happy to work with or the team’s going to be working with. Setup the accounts. So in this case, it’s actually a different setup situation. You setup your Amazon account, you find an uploading too—by the way eZs3 does allow you to upload the files and set permissions as well. So you don’t have to have Bucket Explorer but the reason I use Bucket Explorer is I’m using a lot of media with Amazon S3 that I’m not creating a player for because of things like the podcast. We upload the podcast files to Amazon S3 and they get submitted to iTunes via our blog. So I’m not actually involving a player there.

Tim: Correct.

James: So that’s why I use a separate software for that. But you just put in your access code and the secret code that Amazon gave you, into the tool once and it will remember it from that point.

Tim: Now, James, as this show goes to air, as I said, you’re in Manila, I’m in Port Douglas, or will be. And there are a hell of a lot of things that we’ve mentioned over the course of this episode. Links to products like Bucket Explorer and eZs3 and Amazon S3 hosting. We’ll put them in the show notes and you can go to freedomocean.com and see all the show notes from all the show we’ve done. You’ve also mentioned some products and they can go to our products page. Our listeners, go and look at the products page, all the different traffic products and search engine optimization products, website creating products, you know. There is a good list of products.

James and I have done a little interview between ourselves, where I interrogated James about each of those products and talked about, you know, what are they and who are they for and how best to use them. So there are the little mini-podcasts on each of the products on our products page at freedomocean.com. One of those, I want to talk about before this episode finishes, James, and that is that as this episode goes to air, you’ll be in week 3 of the launch of your upcoming 3-day event on the sunshine coast in Queensland. Want to tell our listeners about that? A quick overview of what it is and what they should do if they’re interested in coming.

James: Well, as a favor to the excitement, the tickets are on sale and they are getting snapped up!

Tim: They are getting snapped up.

James: At this time we’re going to air, I think in our early bird period, but that does expire, so you want to be checking it out.

Tim: But we’re not those internet marketers that say, you know, get there or you’ll miss out, because it’s not like that. You’re expecting a few hundred people at this event, but the early bird does finish at the end of all this, doesn’t it?

James: That’s right. I guess that’s to reward early decision makers who are very clear on what they intend to do. So we have had a bunch of people who ordered tickets straight away. There’s a lot of excitement. We’re basically running some social media around it. There’s an interview between us in the Freedom Ocean blog, freedomocean.com. Check out the Fast Web Formula 3 interview where we talked about that. I didn’t tell you the surprise in that interview, but Timbo’s actually speaking about podcast with me. I thought it might be pretty cool to do something like a live podcast recording, to demonstrate what we’re doing. You know, we could come up with something pretty cool, I reckon.

Tim: Absolutely!

James: Speaking about that, I’m also—if you’re going to get a T-shirt for yourself, I’d like to put in an order for myself.

Tim: (laughs) Well, look, seriously, anyone listening to this and thinking and really wanting to turbo-charge or put on steroids their internet marketing efforts, then I strongly suggest you go to the freedomocean.com and have a listen to the interview I did with James, about this upcoming event, is at the end of October 2011, it’s on the Sunshine Coast in Queensland. It’s a 3-day event where you will have the opportunity to talk with, to meet other internet marketers and to hear from internet marketers from all over the world. Not just Australia—hell of a lot of Australians and some people flying in from all corners of the world to share their knowledge about various aspects of, all key aspects of internet marketing. And it’s going to be pretty amazing! And I’m really excited by them! I’m excited about the fact that I’m going to share a bit of knowledge with all those that are there and share the stage—oh! Someone laughed at me or barked at me! (laughs)

James: Barking! They didn’t recognize me.

Tim: Well, you must have your hoodie on! But look, that’s exciting and so you can check that out. And in fact, the audio player used is probably put there using Bucket Explorer, James. Oh, not Bucket Explorer. eZs3. I get them mixed up. But I reckon that’s it for another episode, mate. You’re hopping on a plane, I’m hopping on a plane and we’ve got holidaying to do. Well, you’ve got work to do; I’ve got holidaying to do.

James: Well, you know when you say work, that’s almost a misuse of that phrase, really. Is it so much work to go and hang out with my team and experiment on Jack Daniels and Filipino cuisine? I’m sure I’ll be fine.

Tim: I’m sure you will be, mate.

James: In fact, I don’t think I laugh as much as I ever laughed when I go out there. We share a lot of jokes. They practice their English jokes on me. That’s fun! Big shout out to Jerome. He’s quite a funny man.

Tim: A big shout out to the whole team! I know they help us with Freedom Ocean so—

James: Every single week! Yup! We have some very, very good help there. Getting those transcriptions up and podcasts loaded and players made; basically everything that we see there was created by them so they’re amazing.

Tim: Love them! Love you, ninjas! Well, James, that is it for Episode 20 of Freedom Ocean. I’m Timbo Reid. That is James Schramko. And this has been Freedom Ocean. So until next time. See ya James and safe flying mate.

James: See yah Timbo, same to you.

Tim: Bye.


  1. Thanks guys, this was really interesting!

    One big question I have – what do you use to convert/export a PowerPoint presentation to a video file (do you recommend flv)? I have made a few of these before and have always found that when you have audio, the file sizes are HUGE, even for short presentations.

    • Use Camtasia on a windows or Screenflow on a mac.

      On my Mac i export screenflow using custom flash settings and create a .f4v file then change it to .m4v choosing 780 x 440 25fps and 600 or 900 bps

      You can compress files well using ‘Handbrake’

      • Thanks James, I am exploring Handbrake now! Have used CamStudio before (to make .avi files), and compressed with VirtualDub, but never really got those file sizes down by much.

        I feel like I have done a lot of learning and am on the brink of actually producing something finally! All of this is very much appreciated. 🙂

  2. hi, thanks for this. Im a programmer, looking for other things to earn money through marketing. Looking forward for your next post!

  3. Hi Guys

    Just trying to fine tune my settings after producing my first presentation. What software do you suggest to convert the .f4v files to .m4v?

    Also, is there any way to access the PDF files for previous podcasts? Yes, I’ve signed up 🙂

    Thanks – this has been an awesome ride!

    • Not sure what you would use to make that conversion. I start with .mov not flash.

      To get the PDF’s just look on the download page when you join the newsletter, (or each time we email you).

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