#16 The Internet Marketer’s Tool Box (Part 2).


In Part 2 of this two-part episode we continue to go one for one on what any serious Internet marketer should have in their toolbox. This time round we focus on software (plus add a few more hardware bits and bobs that we missed in part 1). Our aim was never to detail the ultimate wishlist (that would be far too extravagant!), but instead give you an idea of what the typical Internet marketers set-up should contain.

Duration: 26 min / 30 MB.

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Tim: James Schramko welcome back to Freedom Ocean.

James: And welcome to our listeners.

Tim: Exactly, exactly! Let’s get straight into our listeners. It’s all about them. Listeners in case you’re new to the Ocean, this is a place to come if you are in any way involved or thinking of becoming involved in internet marketing. And you can find out all about what we do at FreedomOcean.com. But for those who have been joining us on the journey… Last episode James we covered what the ultimate toolbox would look like for the serious internet marketer. And we covered a lot of sort of office set up, office positioning. We talked about a lot of hardware in terms of computers and screens, and audio, video. We even covered eyewear.

James: Yeah.

Tim: And this episode we are going to get stuck into what software we should cover. However, you in the last episode did have a few additional list of hardware that you wanted to add. And in fact in may revisiting my list, so have I. So what do you want to add?

James: Well, I want to say, I wanted to say thanks to Simon Johnson for putting me on to the Gunnars, because as soon as he posted it to Facebook, I needed a pair.

Tim: Right.

James: Extra things that we didn’t cover, you need a tripod for you camera. Don’t ever try to hold it yourself. It’s a bit amateur.

Tim: Yeah.

James: Put on a tripod and you can get them at camera shops. Okay next stop was a power board with surge protection.

Tim: Oh yeah.

James: You can get a really good quality one from your electrical shop. You want one that will shut down if there’s a lightning strike or your computer blows up. So make sure you get a decent power board. I have experienced loss of hardware from a power surge.

Tim: Right.

James: Next up is one black book. I think every lab should have a black book.

Tim: Yes. That was one I left off.

James: Yeah. You could have a black book and that’s where you put your little secret codes or notes or redirect links. I just think one black book and one pen.

Tim: One pen.

James: Yeah one pen.

Tim: Okay.

James: Preferably a gift pen from your amazing Tim. Engraved would be good.

Tim: All goes for us to say my little black book. I do love and I don’t know how to pronounce this but I’ll say Moleskine? or Moleskine?

James: Moleskine.

Tim: Is it Moleskine?

James: Yeah.

Tim: I think it might be pronounced differently. But I’m sure we have a German listener who can tell us. But they’re a beautiful book with a beautiful quality paper and they come in all shapes and sizes. Not sure whether I have one shop down where I live that sells them. They’re not the easiest book to come across.

James: Yeah. Fiber leather bound book with a little strap that you wrap around it.

Tim: Look at you…

James: Old school.

Tim: Old school. That is beautiful. But yeah it is great to become attached to those books and generally they’re good little things to drop down ideas. People say use Evernote and things like that but I must say I do love having some way to just scribble down something and what’s happening.

James: Yeah I mean you definitely need, you definitely need Evernote. But the black book is just that you know last physical thing that is still good for the office. A tub, a little tub that’s why I have a little black tub and in there is stamps, glasses, wallet you know just, you want to just put stuff in there that shouldn’t be sitting around on the desk distracting it. Every single item that is on your desk that you’re not using is a distraction. That’s why the only desk on a desk is a computer and a keyboard and a mouse. Everything else goes in the tub. Those little connections that you might use from time to time or the lanyard, the lapel mic or envelopes, just throw them in the little tub.

Tim: I got… just also I bought it at the Apple shop the other day and I can’t remember the brand name. But this sort of like little cable, it’s a cable management system. And effectively they’re just little plastic discs and allow you to just slot your cables in there and hold them at the front so you’re not the whole time scooting around the back of the computer looking for you know the USB cable for your mouse or your video or …

James: If you have an iMac you really don’t have many cables.

Tim: No you still, you still have got things that are pulling in and out from behind the computer all the time. So these cables just keep, these little discs keep the cables to the front of your computer so they’re not pulling down the back.

James: If you’re using a laptop you really need an air stand.

Tim: Yeah.

James: And the air stand does a couple of things. One, it cools your laptop because it lets air circulate. And two, it brings it up to eye level in line with your external monitor.

Tim: Yeah.

James: So it’s a great device. So you’ll experience your laptop getting hot in an Australian summer if you don’t have such a device.

Tim: The last one from the hardware point of view, big glass of water.

James: Right.

Tim: Yeah for the hard drive.

James: Good for the hardware.

Tim: Good in front of those screens. Let’s get stuck in the software James.

James: I’ve got one more.

Tim: Oh have you?

James: Yeah.

Tim: I see in the last show you said you had three and I recorded there about six.

James: Because if you let me do it in the show it would have been three. But I’ve had time to think.

Tim: -All my fault.

James: The other one is a nice, an attractive looking stool for filming.

Tim: Right.

James: You can stay in one spot without shuffling around doing the old burn-the-hole-in- the-floor amateur dance that a lot of people do when they try to do videos. If you get a nice good looking stool, you put that in front of your green screen then you’re in one place. And now you can focus on the face and in your arm movements.

Tim: Okay

James: So it’s sort of a semi-pro way to go about it.

Tim: That is the thinking man’s tip of the day.

Tim: Alright. We get stuck in the software. I think we covered here…

James: Software…

Tim: Now as we said in the last show…

James: Oh wait, wait I’m going to… I’m just kidding.

Tim: No you don’t do that. As we said in the last show there is the potential here to rise to every new shiny object. And the purpose of this list that we’re offering is to just focus on the things that from our point of view work for us and not to either burden yourself with a whole lot of stuff that is going to end up in the bottom drawer. So software James, I’ll bounce the ball by saying one password.

James: Yeah. That’s a good start.

Tim: – Good start isn’t it?

James: Great start.

Tim: For listeners who don’t know what that is, maybe you have to think about what you’re doing in the moment which is every time you’re going to a website for which it requires a password, you are having to remember your username and password and type it in, if you haven’t got all of it activated. And that over the course of the day can head up to a lot of time and wasted energy. And what one password does is literally that, allows one password and you’re accessing anything that requires signing in.

James: Yeah, the central software.

Tim: Yep. Correct. What else you got James? What’s your next one? We’ll go one for one here.

James: Ah well gosh if we’re going to go strategy I could steal your next one.

Tim: Go on!

James: Dropbox.

Tim: Ahhhh….

James: Is that what you’re going to say?

Tim: I do love Dropbox.

James: Dropbox is good. It’s an online storage system and I really do run my computers now more like a terminal and I use Dropbox as the hard drive. So I’m putting the files on Dropbox. We have a team account so we can actually communicate with the whole team on Dropbox and allocate my team members there own Dropbox quota. And we can send messages and stuff. But the thing with Dropbox is it backs up to Amazon S3. So not only do you have a back up with your Dropbox but you can also wind it back and find older versions like you would with your Time Machine, another hardware thing that I thought I’ll just slip in there.

Tim: There it is.

James: But Dropbox is fantastic especially when you have people contributing things you know the places like we load our episodes for this podcast into a Dropbox. And from there it can be transcribed. It can be audio edited. It can be added to Amazon S3 for streaming. And you know so there are about five people using that Dropbox.

Tim: There is massive power in Dropbox and you know I think, I haven’t looked recently but I think the first 2 gig is free. That’s a free sign up and 2 gig for free in terms of storage space and I think it’s like 25 gig a month, 25 gig storage for $9.95 a month or something. It’s fantastic. And I couldn’t live without it. In fact I spent the weekend just gone really cleaning up my Dropbox and moving a lot of stuff that I had sitting on my desktop into my Dropbox; so accessible anywhere. Good stuff.

James: Excellent!

Tim: Okay. Well you’ve knocked me off for Dropbox so I’ll go with ScreenFlow. You do love your ScreenFlow?

James: I love my ScreenFlow.

Tim: Yeah. Okay. So what we’re talking about here listeners is a wonderful piece of software which I think is a Mac only piece of software if you do happen to have one of those other machines you’ll need to buy Camtasia. But ScreenFlow is $79 and it allows you to capture whatever is happening on your screen and whatever audio you want to… it is saying as well. So it’s a wonderful way. Well I think it’s an incredible way of creating product. It’s an incredible way of providing instructions and feedback to your team and it’s just … and in fact if you really wanted to, it’s an editing tool. I mean you can edit video or audio.

James: Well I edit in ScreenFlow. I prefer it to iMovie.

Tim: Really?

James: Yeah.

Tim: It’s amazing. So you can actually create. ScreenFlow allows you, for example you can have your PowerPoint slides on your desktop. You can use your inbuilt camera on your MacBook or your iMac to capture you talking. And you can have a little frame of yourself in the bottom right hand corner or anywhere on the screen. And it really does allow creation of very professional product. Well James, what’s your next software?

James: I like Keynote. It doesn’t come standard on the Mac. It comes with iWork’s with Pages. And for making good presentations, Keynote is amazing. It’s clean. It’s got some great transitions. It’s the PowerPoint for Mac. There is actually a PowerPoint for Mac. But I much prefer Keynote.

Tim: You know, I hate saying this but I’ve got Keynote … I just haven’t been able to find my way a 100% on Keynote. I really want to and in fact only on the weekend I bought Microsoft Office 11. I feel dirty even saying that. I haven’t looked to the new PowerPoint on it yet but look I sort of grew up on PowerPoint. I’m finding how to get across to Keynote. But is it much cleaner?

James: It’s got a nice shadow effect.

Tim: Yeah. I’m not into that type of stuff. And most of my slides are very you know, pretty much, they’re either a picture which is just a set of words.

James: Well PowerPoint can do that for you.

Tim: It can. And I’m not into transitions either. You love your transitions.

James: Yeah.

Tim: Alright. I actually had PowerPoint then. So Keynote or PowerPoint – must have productivity tools. The next one alright is Skype. You got to have Skype – Skype and Skype Call Recorder. Skype Call Recorder I think it’s 20 bucks. But that allows you to record anything you do on Skype. You know we’ve done, we’ve done one of our episodes of Freedom Ocean on Skype using Skype Call Recorder but I love Skype. I love the chat function and I use it a lot. It’s just a not quick way of you know engaging with someone in a very sort of efficient way, no long conversations, no shooting of emails back and forth. And the fact that you can record it and have video chats and have three way conversations is bright.

James: Okay. I’m going to go with Chrome.

Tim: Yep.

James: It’s my favorite browser. It’s fast. It’s got a search function. It’s easy to split tabs up and you can synchronize your passwords between different computers using your Gmail account.

Tim: Yep. Yeah it’s powerful. I recently came across the Chrome from Firefox. I left Firefox because one of the, well one of the other bits of software that I couldn’t live without is Delicious Bookmarking. I love my Delicious. And Firefox had a great Delicious plug in which is no longer in existence because Delicious got bought by… I don’t know who. Was it Yahoo or someone?

James: Yahoo.

Tim: Yahoo. And the plug in disappeared but Chrome has got an okay Delicious plug in but Chrome is very fast and very. It’s quite intuitive. I like how it thinks.

James: Yeah Chrome is good.

Tim: And I like Delicious because if you’re not using Delicious well Delicious is just a place to basically bookmark anything you come across and that lives in the cloud so that doesn’t matter what computer you’re on. You can find your bookmarks. And you’re not tied to one computer. And I use that hourly, by the minute I’m using Delicious.

Tim: Who’s go is it? Yours or mine?

James: Well I said Chrome so it’s your –

Tim: Okay I said Delicious.

James: Okay. Well then, I’m going to go with Audacity.

Tim: Oh yes we’re using it now.

James: We are and I know GrarageBand is great. I just haven’t got around to using it so like your PowerPoint. I’ll pull that card and I’ll say Audacity works on most computers you know, Windows or Mac. And it gives you stereo recording. It’s pretty easy to edit. And it will export into web or mp3. And it’s free.

Tim: Yeah and it is free. It’s very good. ScreenSteps… Do you use ScreenSteps?

James: Yeah Tim. I use ScreenSteps.

Tim: Right. ScreenSteps is basically, how would you describe it? It’s a piece of software that allows you to create PDF documents, word documents in a step process. It just provides a template for describing things in steps. It’s very good for product creation. Very good for creating manuals and has a really nice interface. And once again I think it might be… It’s not expensive. It might be $49, $59. That’s excellent. What do you got James?

James: I’m going to mention HandBrake.

Tim: Okay.

James: HandBrake is video conversion software. And I’m using it to convert videos into nice streaming videos that will play on a Mac or a Windows computer. And I can plug them straight into my OptimizePress sites and they stream really well. And they work for all different uses. It’s free.

Tim: Okay.

James: Yeah

Tim: That’s getting to be technical on me.

James: Well basically if you’re going to create these ScreenFlow videos and put them on streaming on the web, generally you’re going to export them as either a movie or an F4V if you use the custom flash settings and you’d probably going to want to use some conversion software. I’ve been using iSkysoft but lately I’ve switched to HandBrake for the… to give me a .M4V that will play on anything.

Tim: Okay. Okay. Now I have another one. And we should have made… I’m surprised it wasn’t your first one; I like 5pmweb as a project management tool. And I know you like… help me here?

James: I’ll show you a lot!

Tim: Go on. Go on.

James: You’re not talking about Basecamp?

Tim: I’m talking about Basecamp. Why didn’t you mention that first time? You’re saving the best for last.

James: I’m saving my heavy hitters

Tim: Well I think we’ve spoken about this before. I haven’t got my head around Basecamp yet. From all reports once you have it’s everything. Just a little bit hard to get your head around the start but maybe it’s not the case, just what I hear. And I’m using 5pmwave which is wonderful. It’s basically when a new project comes online you add it and invite any team members that you want to contribute to that project or files get uploaded there or messages. You basically put the whole flow of the project in one place. It’s excellent. And 5pmweb’s got a, what I really like about it I got sucked in by a lovely looking interface James. It’s got a great interface so. So do you want to talk a little bit about Basecamp?

James: Well Basecamp is a small Sputnik. I love great design but I really admire something that works particularly well.

Tim: Yeah.

James: Basecamp is very powerful and simple. And it’s just a great way to collaborate on projects and the set up. But we actually set up projects streams where we put a project from start to finishing steps and the team can move a project through it. That’s just great. We got to set up into different sections of the company into relevant areas where there’s design or writing or traffic. And we have different people in those departments.

Tim: Okay. Well listen, there is, if you have anymore to add because –

James: Jing I think we should talk about.

Tim: Which one?

James: Jing.

Tim: Ah yeah. Well okay. Jing versus ScreenFlow…

James: Well in terms of running a team or collaborating with your outsourcers or just sharing notes with friends it’s very easy to just make a quick Jing. They have to be short but you just literally grab the crosshairs, highlight the area you want, you just start talking and then you hit send. It sends the link.

Tim: Yeah.

James: So it’s much easier than exporting a video and loading it to Dropbox. Jing has been a great way for us to quickly explain an idea rather than to…

Tim: There’s a bit more set up with ScreenFlow isn’t there and in the back end as well…

James: Oh yeah. Now I will see with the Mac. I get by most of the time with a command shift+4 which is a screen capture.

Tim: Yep.

James: And I usually just take a screen capture and whack it into Basecamp. And just say hey, say this committee is changing whatever, I actually… I do mostly little screen shots. If you happen to have a Windows computer, you must get SnagIt. It is the most incredible piece of software. I love it. It’s the only one reason I use Windows computer – SnagIt.

Tim: Yep

James: Such a good piece of software and before someone says oh but it’s for Mac as well. It’s crap on a Mac. It’s nothing like the Windows one.

Tim: Really? What are the additional features of SnagIt for windows?

James: It just works.

Tim: Okay. For –

James: The one on the Mac’s got a weird interface.

Tim: Okay.

James: Yeah. It’s not fully featured.

Tim: While we’re on Jing there is an online version of Jing called Screenr which is “Screen” with an “r.com”. And once again hit record, gives you the crosshairs, you highlight what you want to talk about, start talking, hit stop and it generates a link.

James: Yeah.

Tim: And or an embed code which is cool. So all of a sudden that is an instant way of putting something on YouTube or creating…

James: Well with the paging you can export file…

Tim: You can.

James: And it’ll load things straight to Screencast.

Tim: Yep, yep. What I was going to say is that there’s no shortage. And this is not a complete list of all the software that you could have as a serious internet marketer. We could have gone into hosting and domain name accounts and…

James: Autoresponder, and helpdesks.

Tim: Autoresponders, yeah all those things. But really it was like what does the typical office of a serious internet marketer look like? And I think we’ve pretty much covered, given a good overview. If you’ve got what we’ve spoken about then you will be in very good shape. And things like autoresponders and helpdesks and hosting and domain names …

James: And shopping carts…

Tim: And shopping carts… we are going to cover them. Well we have covered some of them already but we will cover them in greater depth in the future episodes.

James: Same as webinar software.

Tim: Correct.

James: That will come up too.

Tim: Correct. We’re going to do a whole show on webinars because that is a business I’m excited about it. What did you say? Didn’t you say you were excited?

James: That’s also a story, very exciting.

Tim: Oh I’m excited about webinars. I love webinars. And so it’s not as if we’re ignoring those bits and pieces listeners. It’s just that we wanted to give you a bit of an insight into what a good office set up would contain.

James: And by the way, if you really do want to go paperless, which you should, just use Evernote because it stores all different types of documents, texts, pictures, PDFs in one place in the cloud. Using any computer.

Tim: Yeah. That’s a lot. That’s a good shopping list. Listeners, sign up, you’ll get the transcription if you sign up. And this is a good, I said at the last episode, but this is a good transcription to have because it’s a good long shopping list. And you know what? It ain’t going to cost a fortune to get all that.

James: No. I mean there’s plenty of businesses… I think even if you start up a subway store, your costs walking into the front door are going to be astronomical.

Tim: Astronomical –

James: – Compared to what we’re talking about.

Tim: Totally… Totally –

James: And don’t get caught up in this whole thing of looking for stuff other than what we’ve talked about. You really don’t need a lot of stuff. I use the same things everyday over and over and over again. The goal is to have the minimum possible things to run your business is as you can get away with. But nothing more than you absolutely have to have.

Tim: Have a look around your desk now listeners and anything that you haven’t used in the last week or two, get it off your desk. Put them in the bottom drawer.

James: Put them in a box. And you put the box in the garage. If you haven’t gone to the box in the garage for 6 months, you can probably throw it out.

Tim: Absolutely. Yep! I think that’s very good advice. Someone who can be easily distracted, I think you know less is more. Alright mate! Well that’s another episode of the Ocean. Done and dusted. What do we have coming up James?

James: I am the wrong person to ask. I’m sure it must be due for our listeners to love what Love – In is.

Tim: There’ll be a Love-In. There is always a Love-In on the horizon. You can sit back in the Ocean no matter where you are; whether you’re in a hammock, a Lie Low, on a cruise ship and in the distance you will see a list on the Love-In; just cruising the water. So that is definitely well we are going to cover webinars. That’s a for sure one. Hurricane list building is probably something that…

James: Yeah that’s a good one.

Tim: Yeah it is a good one. We need to go deep on list building.

James: We did cover a little bit of that. We really did cover quite a lot of that in our behind the freedom ocean thing when we were talking about our list.

Tim: Yeah.

James: But there’s probably more we can talk about.

Tim: Yeah. Absolutely important! An asset! James would you encourage people to go to our website?

James: I would but I am biased.

Tim: Well you are but why would you suggest they go to our website?

James: I think they can save themselves the hassle of trying to find all the different resources and listening to every guru under the sun, getting confused and running around, falling prey to scams or they can just listen to us and get the good information upfront. And we don’t mince words too on the show.

Tim: No we don’t.

James: We’re straight up.

Tim: Yeah. So there is a mountain of resources.

James: Plus we answer questions.

Tim: We do.

James: Yeah. I mean we have a fan page where they can ask things and get a reply.

Tim: Oh here’s the thing. Go to the website, check the resources, connect with us on Facebook and converse with us. Ask us questions. Share things you know. Share things with the rest of the Freedom Ocean tribe. There’s a YouTube channel. I don’t know whether people know that but the first ten minutes of every single episode of Freedom Ocean is turned into a five minute of slide show and put on YouTube. Why? Because we look at it as a good strategy to create back links you know. It’s only the first ten minutes of every show. We didn’t put the actual audio. But you know look at some of the stuff that we’re doing with Freedom Ocean and apply it into your own business. So these are pretty good reasons. I’d go there if I was me and I am … So well, there you go. Okay? Light at night!

James: Love it.

Tim: Love it. James it’s been an absolute pleasure, until next time.

James: Well see you then Tim.

Tim: See you mate.


  1. Hi guys
    just wanted to say that I’ve really been enjoying Freedom Ocean. I get lots of information but you are 110% for entertainment factor. You guys are the Roy and HG of IM (something that perhaps only Aussies can related to)? I am lovin your podcasts!

  2. Great part 2 had consumed it by the time I got to Dee Why! Very interested around the project management tools. Wondering if anyone has had experience with ZOHO? Also James do you have any addons/ plugins that are a must that you use with Chrome you would like to share.

  3. Thanks for this episode James. As a newbie, I definitely needed some points from the experts on certain things.

  4. Hi James,

    This may be a bit off topic. But I am just curious how do you make the other pages (such as disclaimer, your popular posts and so on.) in your site to appear under your main site in the search engine for a particular keyword. such as freedom ocean.



    • Hi Edmund if you mean the authority listing – it happens when you get a lot of visits and become authority. FreedomOcean just went to PR3 with the Google PR update and rankes well for that phrase. We can also change what is displayed in Google Webmaster tools.

      • Hi James,

        Thank you for the prompt reply. 🙂 I would be back to freedom ocean to learn more from you. You are truly an awesome internet marketer. 🙂


  5. You listed just about everything I use so I guess that means one of us is in good company.. ;))

    Enjoyable stuff guys, keep it up.

    PS. Yahoo didn’t just buy Delicious, they *sold* them after having done next to nothing with the acquisition in years.. 😉

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