#61 Boost Your Business

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Welcome back listener to the 61st episode of your favorite online internet marketing podcast show. Today, an excited James and Timbo compare standup desks, talk about promoting small businesses online and mix in highlights from their respective events, with a little bit of (necessary) justification on the side.

james-schramko-whiteboard

Topics discussed:

  • Impromptu video production
  • Promoting your business on the “New” marketing landscape
  • Where many small businesses are missing out
  • Focusing on the fundamentals and getting the basics right
  • The “Hair Dresser Technique”
  • Relevant highlights from FastWebFormula 4 and the Recent Google Training
  • Having a mobile-friendly website

 
Quotables:

“I know that small businesses aren’t across this kind of what I call the new marketing landscape…” – Tim – Click To Tweet

“Four percent of the things a business owner is doing generates sixty-four percent of the profit” – James – Click To Tweet

“It’s incredibly hard, I find, to get people to take action.” – Tim – Click To Tweet
 

Internet Marketing Products & Resources

Here you’ll find Tim and James have some things to help your business become more powerful.

 

 

Transcription:

Tim:                 Welcome back, listeners, to your favorite online Internet marketing podcast. I am one of your hosts, Timbo Reid, and right there in the excited corner is…

James:            James Schramko.

Tim:              Jimmy, Jimmy the Schramko we call him. How are you, mate?

James:           I’m good. I get called a lot of things, Schrammel, Schrakmo, Schrammy.

Tim:                 Yeah, and they’re just the polite ones.

James:            On this show, yes.

Tim:                 Hey matey, I, just before we hit record, sensed a large amount of excitement in your voice. And I share some of it, that excitement. We’ve both been doing some really cool stuff with small businesses these last few weeks.

James:            Well, you’ve been away in, you went skiing in Dubai…

Tim:                 Yeah.

James:            And I’ve been busy running an event, so…I’m partially excited because it’s so great to reconnect. I had someone email me yesterday, saying, “Hey, what’s the deal with Freedom Ocean?”, and I’m like, “I am speaking to Timbo tomorrow.”

Tim:                 Yeah, yeah. Get off our back! Get off our back, listener!

James:            Ease off, buddy, it’s fine. And the second thing is, I’ve just been really finding things just sliding into the right path lately and I’m excited about everything from getting a new whiteboard, which is always a reason to celebrate…

Tim:                 You’re a simple man.

James:            I am a simple man. And in fact, I took two single desks out of my office and I put one large electric stand-up desk, which is just amazing, it’s like the Mercedes Benz of stand-up desks.

Tim:                 Hey, I’ve got one, too. Has yours got – let’s play a little game of one-upmanship with stand-up desks, just to really piss any listeners off that think we crap on for too long, before we get stuck into the meaty stuff. That’s rude, isn’t it? Hello to all you listeners.

James:            Hello, listeners.

Tim:                 So tell me, has yours got drawers?

James:            No.

Tim:                 Ah, well, there you go. Looks like I’ve won already. I have two.

James:            Oh no, I would have thought I win for that.

Tim:                 Not really, although you were going “Oh no, the simpler the better”, are you?

James:            I don’t even have paper in my office. The only pens are whiteboard markers.

Tim:                 Okay. Well, maybe the listeners can decide. Mine’s got two drawers, does that make mine better or worse? I don’t know. If you were to put your arms out, and I think I’ve got a bigger wingspan than you anyway, James, but – have you extended past the width of your desk?

James:            Mine’s one point eights, so….

Tim:                 Oh, I don’t know what the measurement is, God!

James:            That’s six feet, that’s pretty long.

Tim:                 Yeah, that’s pretty big.

James:            Fat, as well, which I wanted.

Tim:                 Right.

James:            I did actually make a video about it in the store, and this is totally related to what we’re talking about. I went to the store to get some wheel casters for my chair, because I keep breaking them, and apparently, that’s because I’m using it on carpet and you need those little slider mats. So step one. When I was in there, I couldn’t help but notice the stand-up desk with the electric button up and down, and I loved it, I’m like, “I have to have this desk”.

Tim:                 I want one, Mummy.

James:            Yeah, and I said, “When did you get these?” Like, I buy so much stuff from this guy. Really nice, expensive, European chairs.

Tim:                 Did you pull the old line out, “Do you know who I am?”

James:            I didn’t. You know, I actually never use that line? But it’s fun to think about.

Tim:                 No, you don’t.

James:            No, I didn’t. However, he did say, “I remember you”. He’s, “What do you do again?” and I said, “I do stuff on the Internet.” Then we went into, “You know, why aren’t you telling people like me you have stand-up desks? Because, you know, I walk in, I didn’t know you had them, I want it, it’s an easy sale for you. You should be featuring this, making videos about it. Put it on your website.” He says, “How do I do that?” I said, “This is how”. I pulled out my iPhone, jammed it into someone’s hands, hit record, and I did a product demo on the spot and then posted it to my blog that day and sent him the link, and said, “This is what you should be doing on your website.”

Tim:                 And? What was his reaction?

James:            Well, he was bewildered. I think people can’t imagine – at the end of it, he said, “Wow, you’re a great salesperson.” He was fascinated with the whole, this guy just comes into the shop looking for casters, and then about fifteen minutes, he’s bought a stand-up desk, made a product demo, and then whoosh, he’s gone. It was just all a bit of a shock.

Tim:                 Mate, this is really interesting, because I didn’t know you were going to share that story, but it is a fantastic segue into the kind of core of what I want to talk about today on this show, and that is, you’ve just run your live event in Fast Web Formula 4 and connected with your tribe face-to-face, I’m in the middle of a project I’m doing for the city of Melbourne where I’m getting in front of thirty small businesses for three hours each, face-to-face, one-on-one. And I think, I don’t know about you, but I’m astounded at some of the stuff that I’m sharing, which I don’t take for granted. I know that small businesses aren’t across this kind of what I call the new marketing landscape, it’s not new anymore in my mind, but you know, what you did in the store there, with the video, getting it up on your website same day, I mean it’s really- I’m almost at the point now where saying, “That’s how it should be” and it’s not like that’s not kind of dream marketing anymore.

James:            It’s totally doable. In fact, just another story to contrast is (exactly on topic) yesterday I went to a Google…

Tim:                 Did you notice how we justify?

James:            We have to.

Tim:                 Before everything we say, it’s like –

James:            This is non-waffle here.

Tim:                 Yeah, yeah.

James:            I went to Google yesterday, through an engage thing, which is what they do for their agents, which is effectively they’re resellers. These are people who will go out and deal with customers and set up AdWords accounts and stuff. Now, they want the resellers to sell more of their products, so they educate them. And there looked like about a hundred and twenty people at this event, roughly the same sort of crowd as my event, and I went to the first one they did in Sydney a few years ago, and there was about fifteen people there. So they’ve 10X’ed their audience, and the stuff they were talking about was the stuff we’ve talked about many episodes ago. We are at the thin, razor-sharp edge of the knife compared to where the rest of the market is at. They’ve pulled out a bread-and-butter knife, and this is exciting and amazing for most resellers. So yes, we’re so early in the curve, and what I think caused the bewilderment for my friend was that he probably didn’t know that it was possible. He’d heard people say, “Use videos”. He didn’t really know how. He’d heard that it’s good to use YouTube, but he didn’t really know how, and he certainly hasn’t got to the point of putting anything like that on his website, he’s just got the standard sort of pictures and product descriptions. So the faster that we can help business owners get to the end result, the better. And we do it through this podcast, we do it through training, and you know, I think the exciting bit’s still to come.

Tim:                 Yeah. It’s very, very exciting, the fact that we’re out at the pointy bit, and it’s amazing when you’re there, sometimes you’ve just got to be reminded, and you get reminded when you get in front of the business owners that aren’t doing it. I’m actually keeping a little diary or a little logbook in EverNote. I’ve got the headline, Insights And Observations From Spending Time With Small Businesses. And it’s just stuff that’s kind of making me go “Wow, they didn’t know that?” And I’d be interested to know what kind of insights and observations you got from spending time at Fast Web, and I’ll open the batting by saying, well, I’ve got a whole lot here, so I don’t really know where to start. One thing for sure is the amount of stagnant websites I’m coming across. You know, if we were to go back to basics, I’m just amazed. Like, they show me their website, and I say, “When was the last time you updated it?” and it’s like five, six, seven years ago.

James:            I’m not surprised by that because even people who buy our website services or our traffic services, about half of them will not give us the things we need to be able to do the job that they have already paid one hundred percent for in advance. So, if people who have paid for something to get done can’t give us the information, imagine how reluctant a typical business owner is to put information on their website that they’re not paying for and not motivated and not even thinking about. And that is the half of businesses that actually have a website, because when I went to Google the last time, a few years back, half the businesses didn’t even have a website.

Tim:                 Apparently, it’s 53 percent of small businesses in Australia don’t have a website.

James:            By the way, there was a lady sitting in front of me from Net Registry.

Tim:                 Aaaaah.

James:            Yes, there you go.

Tim:                 Was that Karen?

James:            I think she was new to the team, but she was there getting the good info.

Tim:                 Ah, we love Net Registry.

James:            Not on this show, I guess we don’t love them as much, but on Small Business Big Marketing they’re fantastic.

So, in any case, I think that when I was preparing my content to talk to the audience who’d come along to the event, I drew back to my previous job and my general management role in the Mercedes dealership, and the thing that fascinated me over at least a decade of teaching sales people, was, no matter how much down the track we got from hiring to several years in the job, whenever we drifted of the very, very basics, that’s when things crumbled. You know, we got to the advanced thing where we were role-playing and videoing the sales process. Everyday, in the showroom, we would video a pretend sale and then play it back to the team, everyday. Now that is hyper-advanced. That’s like the Tiger Woods golf instructor videoing his stroke and playing it back or the football team – they do this at professional level, which is where we got the idea. Now the thing is, if we just forgot to start writing down the name and phone number of people who walked into the store and if we didn’t ring them back, then all of that was a complete waste. So my message is that the fundamentals are where we should focus, and if we just get the basics right, like a decent website for people to arrive at, and a way for them to contact you, you are so far down the track already.

Tim:                 So far down the track. And I find, too, small businesses – I mean the ones I’m visiting are bricks and mortar businesses. They are tour operators, they’re bookshops, they’re fashion designers, and a lot of them have either not done anything to their website or haven’t got a website because they’re trying to complicate it, and it’s like, don’t complicate it, get a home page, get an about page, get a services page, get a blog, and have some way for people to contact you. And then update it regularly. Like that’s it.

James:            And that was the theme of my event, actually, was to strip away everything that is not necessary. You know, we’ve talked about before, how your love-hate relationship with social media and my hit-and-run approach with it, get in, get out, know what the job is… I’m saying the same thing for business owners. Four percent of the things that the business owner is doing are generating sixty-four percent of the profit. Four percent of the sales people will be generating sixty-four percent of the sales. Four percent of their expenses are probably the sixty-four percent most important ones and the rest are superfluous junk. We need to eliminate, cut down and get rid of stuff, and push things to the side and find those one or two things that are really, really essential, and crank them up. Now if you’re in a retail store, and you haven’t got a website yet, and you think it would lend to that market, do it. I was just reading from the PayPal newsletter, there’s a local business where I live here that sells bicycles online, and they did three million dollars last year, they’re in the fastest companies in the magazine feature article, and they found a great little position where they could just take the whole thing online. They have just a warehouse for stock, and then they send stuff out, they’ve got great risk reversal, like a fourteen-day test ride policy, send it back if you’re not happy, they’ve got free shipping, they send it out the next day, they’re demolishing traditional bike stores even though in Manly, where I live, there must be more bike stores here than anywhere on the planet. You can’t walk more than ten stores without seeing a bicycle shop. But they’ve somehow gone on line and just leapfrogged everybody.

Tim:                 Just on that, I digress, hold that thought if there’s any more to it, but we did have a listener asking for the best ecommerce solution and you put that up as Bigcommerce and I’ve had a good look at Shopify, which seems also to be pretty good. Bigcommerce – is that something you’ve used?

James:            My buddy Ezra Firestone is like the – he’s the ecommerce –

Tim:                 Guru.

James: –          man of the moment, because he’s got this huge launch, and all the big names are promoting him, and he’s my partner on the other podcast. He was literally sleeping on my couch the other day when he visited for my event, and he says Bigcommerce is like a no-brainer, easy to roll, professionally good solution. If you’re going to go mega high-end, apparently Magento is the duck’s nuts.

Tim:                 Can you – a great expression, “duck’s nuts”, by the way, thank you for reminding me of it – can you embed a Bigcommerce store into your site, or do people have to click out of your site and go to your Bigcommerce store?

James:            You’d make Bigcommerce the site, and you’d build on that platform.

Tim:                 What if you’ve already got a website for your business?

James:            It’s like if you had a shitty little one-page HTML thing, you might say, well I think I’ll just rebuild it in WordPress. Like, there’s usually a good case for moving your whole site to the right platform to get the job done. Thinking a few steps down the line and not just about today. Probably people are building on band-aids. Like for example….

Tim:                 Sorry, can I just be clear there, I mean that’s kind of a digression…

James:            It’s not really, because it comes up all the time. Like WordPress, Everyone wants to make WordPress work for everything, but it’s not suited for some, and like Ezra says, WordPress is not great for big ecommerce stores, so people shouldn’t try and patch it up to make it work as an ecommerce store when there are solutions like Bigcommerce.

Tim:                 So are you suggesting that if you would do want to introduce ecommerce to your business then move away from, let’s say you’ve got a WordPress site, actually go and rebuild your site in Bigcommerce and that’s going to be your store, your blog, going to have all your other information as well? Yeah?

James:            If you’re an ecommerce business, yes.

Tim:                 Right. What if you’re not?

James:            If you’re not, then there’s probably many things that you could use just to sell a few line items, like I use Nanacast. You could easily set up a couple of products. But the more ecommerce you go, the more you’re going to want the fully featured thing, because then you can customize the look and feel, you can do stuff like those behavioral responses where people do like a shopping cart abandonment and you can auto follow them up with the link to the last item they were looking at, with a special coupon and all this cool stuff that Ezra was talking about.

Tim:                 I’m going to add another one to my insights and observations from hanging out with the tribe. I’ve been really kind of tiptoeing on eggshells when I go and sit with them for three hours and say, you know, from an online marketing point of view you could do this and this, because I know that still there’s limiting beliefs around. It’s going to cost them a lot of money, they think, it’s going to take them a lot of time and it’s going to be incredibly technical, so I kind of factor that in before I suggest what they do. It’s incredibly hard, I find, to get people to take action. And I’m not sure that’s our job as marketers, but it does frustrate me because you know that – I was with a fashion designer yesterday, talking to her, and she is made for video marketing. Like made for it, you know? She presents well, she looks great, she’s got a visual product, talks really well, all that type of stuff. She was excited by it, but you know that next step of, “Oh no, now I’ve got to get the camera, and I’ve got to record, and get an editor…”, you know, there’s still a big gap there, I reckon.

James:            Yeah, well, I think, you don’t have to walk on eggshells. I prefer the hairdresser technique, you know, that I was telling people about at my event.

Tim:                 Yeah, what’s that?

James:            Back when I had hair, my sister introduced me to this guy, this friend of hers, who evidently was a hairdresser. And he sort of ran across the room screaming, waving his hands, saying, “Who did this to you?” And his point was my head had a problem. The hair was just not right, it was not cut well. “You come tomorrow, I fix.” And he made me aware that I had a problem. He was not holding back. He was certainly not on eggshells. He didn’t just sort of sidle up to me, just gently say, “Hey buddy, listen, I just couldn’t help but notice, yeah, you’ve got a hair out of place.”

Tim:                 How come he doesn’t have a Russian accent when he’s whispering?

James:            Well, okay. “Hey buddy, you know…” So anyway. The thing is, it works for him very, very well, and I think this is one of the best takeaways that people have responded to me with. They’ve said, “I’ve gone out, I’ve signed up six people using the hairdresser technique. And this is when you just say, “Screw the eggshells, I’m going to tell it like it is.” Clay Collins was there at the event, and just when we’re setting up the slide deck, I said, “Clay, it’s okay to swear”. And his massive smile breaks out and he goes, “F – really?” And then he just came out guns blazing. And he was able to just deliver his message in a way that made people sort of jolt, and like, “Hey…”

Tim:                 Mate, you make another great point. So I’m talking again to this lady yesterday, fashion designer. She showed me a little bit of writing that she’d done on her Facebook. And it was so her. The way she spoke, the way she delivered her message, she had a particular style. Then she showed me the copy on her website, that she’d had written by a very well-known copywriter, you know, in quotes. And she’d paid for it. And it was marketing speak, right? I just again, insight from hanging out with the tribe, is, give yourself permission to be yourself. When you’re speaking to clients, when you’re speaking from stage, when you’re writing copy for your website or a blog, recording your video, don’t try and elocute, don’t try and speak formally or be someone you’re not.

James:            There’s a whole industry of that.

Tim:                 Making people who they’re not.

James:            One of the feedbacks I got from my event – I actually, I stupidly do this every time – I set myself up for disappointment. I say “How can I do better?” And people say the most amazing things. Gosh, I should stop asking for feedback. But anyway. I also say, “Can you tell me how you found the event” or whatever. One lady said, and this is highlighting this point, “For the last decade, I’ve worked with and run the technology aspects of publicly traded online companies that are very successful category killers. I personally learned more useful, effective and easy to implement strategies, systems, tactics and tools in two days at Fast Web Formula 4 than in the entire prior decade. Incredible, fun, fantastic value, wonderful zany people

Tim:                 Rather large testimonial there, Jimmy?

James:            So the point of that is that an entire industry is out there who are not switched on to… they’re not heaped to what they should be doing. They’re not having their own voice, they’re doing corporate speak, they’re doing bureaucratic functions, they do things by committee, they hire design agencies …

Tim:                 I’ll give you a simple analogy of that. You know all those funky email newsletter templates you can get?

James:            That you can’t read in your email box?

Tim:                 That you can’t read in your email box. So if you’re in corporate and you decide to choose what the hell are everyone in corporate are listening? You know, it makes you look good. Like hi boss, look what I’ve done, I’ve got this fancy newsletter template and it’s got colors and we can embed pictures and videos and all that type of stuff but it completely does not represent who they are and it’s done for the wrong reasons.

James:            Exactly, it’s like you take my furniture shop guy. If he just made a video of the standup and emailed me as simple line or so that said “Hey James, we just got these things and it could give you an extra five years on your life check it out” and if you put a thumbnail of the video, I would click on that and I would watch it and I’ll be calling him up saying “Send me one, I want it”. It’s like I rang him yesterday, when I was at Google, I actually rang him up and I said could you please send me that whiteboard that was sitting in the corner there because I want to do some tutorial videos and the big, big white board that I have doesn’t actually fit into my place. I can’t get it up the stairs so I got the next size down and for a few hundred bucks extra I was able to get the white board and now I’m able to just dramatically improve my business. But it was only because I knew that it was there that I ordered it. Now his job as a small business owner is to make his best customers, i.e. me, the 4%, aware of what he has and how they might be able to use them.

Tim:                 That’s insane isn’t it, we saw a house in the weekend, another story but now I’m looking to buy a house. So yesterday, I ring, six agents in the local area, of which there are sixteen, I rang six and said, I have money in my hand, I’m ready to buy a house, here’s my brief and it will be interesting to see now which ones respond to that. I’ve had one call this morning, she listed something last night and good on it and she’s actively going ok, I’ll ring Tim but it was really interesting speaking to the others. It was almost like I was going with cap in hands to them as opposed to them going, “Unreal, active buyer, money in hand and ready to move” all that type of stuff.

James:            That is interesting. Yesterday, the real estate agent that sold me my first property called me up. And I’ve noticed that he’s doing videos. He does one a quarter, I think. He pays a company about 380 bucks. They come along with their camera and lights, they set up in his office, he films the newsletter video for the quarter, and it’s quite a professional doco sort of style…

Tim:                 That’s a good deal.

James:            It’s a great deal. And they do it every quarter, so he’s got a content creation schedule, that’s the first point. Secondly, he’s using video. I said, “How are the videos going?” He said, “People will not read emails anymore. They won’t read the direct response. They love the videos”.

The other thing is, I mean the fact that he’s ringing me, and the property that I bought from him was at least twenty years ago, so he’s still following me up now for two decades. And the third thing I thought was really interesting, I said, “How’s it going?” and he said, “I own three agencies now”. He’s got like Mossman, Northbridge, and Neutral Bay. They’re, like, three of the most expensive suburbs in Sydney, and he’s smashing it. So I think there’s a great correlation there between him going for a good quality rich media newsletter, him actually following up and staying in touch, and then him being successful and having three stores when I imagine there’s countless real estate agents who would be scraping by to earn their fifty grand a year than go on and do something they’re supposed to be doing instead of real estate.

Tim:                 Yeah, yeah, totally. I’ll give you another insight, Jimmy that blew me away, is that so many of these small businesses that I’m seeing don’t consider what they have to share. Because once we have this content marketing discussion, you know, Do the video, get a blog, consider a podcast, write a book, all that type of stuff, they go, “But what I’ve got to say isn’t interesting”. I hear this a lot, it’s like – because as business owners they can get so bored or kind of attuned to what they do that they forget that their customers don’t see it, don’t read about it, don’t know about it. And the idea of sharing… I’ll give you an example. I saw this bookshop. A lady who owns quite a famous bookshop in Melbourne. She has a world-leading actor, Australian actor, so there aren’t many, we can guess who it is, I won’t say who it is, come into her shop often. Often. And I say, “Wow, from a video marketing point of view or podcasting point of view, wouldn’t it be interesting to interview that person and ask them about the top three books that they’ve enjoyed reading or have ever read?” And she said, “We have lots of famous people come in here”. She said, “I don’t think people would be interested in finding out what they like to read”. So I go, “Wow, you’ve got content popping out of everywhere.”

James:            When you consider it, there’s magazines on the rack at the supermarket that are like fourth hand snippets of a friend of a girlfriend’s father’s auntie’s uncle’s babysitter said that blah blah blah…

Tim:                 Yeah, amazing. Hey, I’ve got a confession to make. You’ll find a way of integrating this into the discussion. So yesterday, I put the iPhone in the drawer, went and bought an HTC.

James:            And how’s it going?

Tim:                 I haven’t booted it up. It’s just in case I get it stolen.

James:            Well, okay, I’m going to integrate this into the conversation.

Tim:                 I knew you would.

James:            So when I was at Google yesterday, they were saying that pretty much everything starts from the handset and then moves across multiple devices, which I thought was really interesting. You have to make your website work on a mobile. That’s the point, and in a single day, 97 percent of people with a handset will start something on the handset and finish it on a bigger screen, either a tablet, a TV, or a desktop or laptop. That is fascinating. So they don’t just say on one device anymore. They are multi-screening, and that was the big point.

Tim:                 So responsive website is now no longer negotiable.

James:            It’s no longer negotiable because Australia’s such a high penetration of mobile phone use, like smart phone use here, we’re in the top few in the world, but even UK and USA still 50 percent, and 80 percent of smart phone users are using a multi-screen purchase path. So if you want to sell stuff, make sure they can start on a smart phone, that’s the point.

Tim:                 What do you say to it? Because most businesses, I’m sure, most people who listen to this show, they won’t have a responsive website. You can’t just flick a switch on your existing content management system, you’ve got to move across. I’m talking WordPress here, but you’ve got to move across to a responsive theme. Is there any other solution?

James:            Well, you don’t have to have a responsive theme. You could have a mobile site. Little M site that’s just designed for mobiles.

Tim:                 Ah yeah. Is that not kind of..now….haven’t we surpassed that? Is this about having a responsive…

James:            Not really…graced to how many devices there are. There are little tablets and stuff. They’ve all different screen sizes but the most important thing is try and have a look at your site on a smartphone and see if it’s workable because fascinatingly only 55% of businesses are using a mobile friendly channel and when you consider that people are watching TV with another device now and here’s the thing, 75% of the activities that people are doing on their second device while they’re watching TV are disruptive and in no way have a relationship with what is on the TV. However, 25% of it is complimentary. So most searches on an iPhone started because they’ve heard something or watched something on TV but half the people advertising on TV don’t even have a mobile friendly website. Google actually sat down and researched it. And 1 in 10 searches are triggered by television. So if you do have customers using television marketing, they need to have a mobile responsive path people can take because 59% of journeys start from a smartphone.

Tim:                 Interesting. Not a lot of small businesses using TV. Although out in the country they are you know, out in the regions and in the sticks. Just tell me just that M site, because I’m interested to get clear on that. It’s like so there’s responsive themes that you can move it your side across to. How do you…how do you turn your existing site into a…how do you create a mobile option?

James:            Well there’s apps you can get access to varying from free to paid. One is called datamobile, or dudamobile…d-u-d-a-mobile.com and you can make a little phone friendly version of your website so that…it basically sniffs the browser and if it detects a small screen size….it will switch over to…just a little…it’s just a simple navigation menu and for most people who are on their phone, they’re looking for a location or a phone number or very simple information. You don’t have to have crazy stuff. But if you’re doing the stuff that I do, I do responsive sites and I’m using videoplayers and audioplayers that will play on anything and that’s important. If you just use YouTube, that’s a good start. Then there’s other things like Wistia that we love that will play on anything and just make it easier for people to consume your information on whatever device they’re using. And here’s the other thing, the time on the device is determined by screen size. The smaller the screen, the less time they’re on the device but the more frequent they’re on it. They’re on the thing a lot more often but for short burst. And then there’s another correlation between the level of action. If it’s light entertainment, or looking something up quickly, it will be the small screen. If it’s heavy stuff like mortgage selection or car finance or looking for home, you’re more likely to do it on a bigger screen like a desktop or a pc screen.

Tim:                 Very interesting. Yeah well everyone’s just got to get the mobile responsive website because certainly when you are on the smaller screen, you’re leading.

James:            When you say responsive, I’ve got to just explain what that means for people. It means that your website will work on different screen sizes and effectively what’s happening is that your website is switching to show the website accurately for each screen size so I think they in the themes that we use, they’re making about 5 versions of the website so that it can detect the screen size and then adjusts to make it the best fit.

Tim:                 Correct. Oh Jimmy, I’m going out of town, mate.

James:            Well I think we’ve got a great discussion today. Hopefully we weren’t rambling too much at all.

Tim:                 We’ll find out. No doubt.

James:            We’ll be checking the comments.

Tim:                 Now I would love listeners if there is a topic that you’d like James and I to cover in an upcoming episode of FreedomOcean, then by all means go on and go to FreedomOcean.com and you can leave some voice message or you can send us an email very very easy and we respond to everything we get. And thank you to those…because we’re not getting opportunity to reply in iTunes do we James? Because iTunes doesn’t allow it but thanks to everyone who’s left a comment in iTunes because we read them all and we appreciate them and James actually makes a habit just before bed at the night time. He just goes and checks iTunes every night. Every night. Jimmy, love your work, mate. It’s always great to have a conversation and listeners, if you want a bit more of it, you can go and visit the archives at FreedomOcean.com. Until next time…

James:            Plus if you prefer to read them, then we do actually make a full transcription of every episode which is available for email subscribers so just put your email address on our website at FreedomOcean.com and you’ll get the treasure trove of all the pdfs in every episode…

Tim:                 Treasure trove, playing into the whole ocean theme? Could have been treasure chest.

James:            You get the treasure chest..free pdfs. Thanks Tim.

Tim:                 Go and play with your whiteboard. See ya!

 

  • LOVE the hairdresser story!

    I do recommend BigCommerce over the other carts out there. Every cart has it’s pro’s and con’s but BC is the best starter site.

    You can add BigCommerce to your existing site if you want, the way you would want to do it would be add it on a SubDomain – so Store.MySite.com.

    But as James says -if you are a real eCommerce business then you want to build on BigCommerce or another platform and just install a WordPress blog on a subdomain. So have the appropriate platform for your business model.

  • Another excellent podcast gentlemen. Or as I prefer to call it “Freedom Ocean – Crack for the online marketer”.

    Particularly, the Google insights James shared and the tips regarding mobile friendly websites. Interesting to hear that users are using mobile devices as they watch TV, and that most browsing experiences start on mobile and finish on a larger screen device such as a desktop.

    Great story about impromptu video production. It really can be that simple. Thanks guys! Cheers, James

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