#56 Getting Your Own Show

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Welcome back to episode 56 of Freedom Ocean. Tim and James start off with a quick game, share insights on how to get your own podcast show and provide interesting tips for your internet marketing campaigns.

 

In this podcast:

  • Being part of a family in business
  • The feeling of “Leaning in”
  • Swimming between the flags
  • Guerilla marketing
  • What some listeners have in mind and really juicy internet marketing tips

Grab your hat, your gear, some sunscreen and head on over to Freedom Ocean.

 

Internet Marketing Products & Resources

Here you’ll find Tim and James have some things to help your business become more powerful.

 

 

Transcription:

 

Tim:                       Welcome back listeners to Episode 56 of the world’s best internet marketing podcast. I’m Timbo Reid.

James:                 Come right up there, come right up there.

Tim:                       Yes, that’s right. Challenges please, anyone?

James:                 James Schramko here, as well.

Tim:                       And right over there, Schramko. Sydney, Australia. How are you, mate?

James:                 Sunny, surfy Sydney Australia. Going well, thank you. And you’re coming to visit soon, are you?

Tim:                       Yes, up there next week. Very excited!

James:                 Bring a hat. Bring a hat and sunscreen.

Tim:                       Ah, the sun never sits out there, does it? Doesn’t it? Does it? Doesn’t it? What’s the right grammar there?

James:                 Oh well I think if you take the alcohol out of the equation, the sun does come up every day. I see it. It does go down. It’s down at the moment. It’s nighttime. We’re nighttime recording.

Tim:                       I’m pretty excited but as I said, just before we hit record, I got a video texted to me by a mate who is at a Crowded House and a Counting Crows concert in Melbourne a few nights ago, two of my favorite bands in the world – Counting Crows and Crowded House. I didn’t know Counting Crows were playing. I did get into Google to find that they are playing in the Opera House in Sydney next week. Guess who got the last two tickets? Baaaaaam! Boooooom!

James:                   Nice score!

Tim:                       Yes, yes very excited.

James:                 We should flick on, you know I should record you on the pre-call call one day because the stuff you tell me and that one, it’s fascinating!

Tim:                       Well, you know, there’s two different Timbo, James you know?

James:                 (laughs) There’s the skinny one who goes to the gym and there’s the one who eats Easter eggs just before recording for the sugar rush.

Tim:                       Another mate texted me last night who sent me a photo of me 12 months ago at this event that I went to him with and wow! What a wakeup call! 30 kilograms today we’ve been through – we’ve had all the weight loss chats. I don’t want to bore the listeners with it but it’s kind of scary seeing a photo of myself 12 months ago. I texted him back and I said, “I look swollen.” (laughs)

James:                 Yes, I’ll bring this back to a web context. With websites, we make little changes here and there. For example, FreedomOcean.com is now, I think, on a different server. It had a skin update which you never mentioned a word about, just quietly. But if you would’ve go back and looked at the time machine or whatever for me, a year ago it would’ve look quite different. So we don’t notice it sometimes when we’re seeing it all the time like little babies that grow up.

Tim:                    Yes. It’s funny that you should do that because thinking about topics for today’s episode. I was actually thinking, “God, I’m going through a stage at the moment where I’m going to hit a bit of big blogging period in my life.” I just notice stuff all through my day that is unrelated to marketing and I challenge myself to draw a marketing analogy alongside it like you’ve just done that when I’ve gone down the Counting Crows and the weight loss discussion, and you just pulled it back into comparing it to the new FreedomOcean website. That was the game I was talking about before we hit record.

James:                 I love games! Let’s do that game!

Tim:                       (laughs) Okay, the game is you have to identify just a standard everyday life experience you’ve had in the last few days, and we’ve both got to draw a marketing/business learning from it. Does that make sense?

James:                 That sounds pretty easy.

Tim:                       I reckon it will be. So today, I’ll start. I’ll bounce the ball in Aussie rules

James:                 Really?

Tim:                       If I mentioned any sporting analogy, it means nothing to you.

James:                 It means nothing to me.

Tim:                       Because all you know is starring in films like Muriel’s wedding and stuff, you know? You’re quite the primadona those days, mate. I didn’t appreciate the email. I didn’t appreciate the email from you asking for just red M&Ms in the green room before the show.

James:                          (laughs) That is a total fabrication.

Tim:                       It’s not! Okay that’s true. They were white M&Ms and red roses.

James:                 Listen now, this is nonsense. Get back to it! What did you do other than make up stories?

Tim:                       I had an incredibly delicious souvlaki for lunch. It had all the good gear in it – very trim lamb, lettuce, tomato, tzatziki – in a kind of nice, soft, wrap-y thing, and it was very good. It was made by John and Mary at my local milk bar. Where’s the learning there?

James:                 Well, have you been to that milk bar before?

Tim:                       I go there often.

James:                 Right, so I just equate that to like repeat visits to a website because you know what you’re going to get. It’s consistent. It’s good quality. You’ve come to expect a certain standard from that place and they are using menu items that are familiar even to someone who’s never been there before. The first time when they visit there, they know what they’re going to get roughly because the label is widely recognized so that is like using usability convention on your site. Using words like “Subscribe” or “Get my feed” or whatever, using the same sort of words and colors that you might see from other websites to help people understand what they’re going to get. And then they get that consistency and they’re likely to keep coming back if they have a good first-time experience.

Tim:                       Familiarity. Consistency. What you don’t know is that I ring Mary at the milk bar. However, overseas, I guess, our listeners are going to wonder what a milk bar is. Google it. And this is how the conversation goes, “Hi Mary, it’s Tim.” “How are you, Tim?” She’s Lebanese. I can’t do a Lebanese accent. “Good, thanks Mary. I’m hungry. 10 minutes! Thanks, Mary. Bye!” That’s it. They’re the usual. Absolutely, she knows light souvlaki with no onions.

James:                 They’re the usual.

Tim:                       So what I love about that is you feel like part of the family. Imagine, having a business where you had clients that felt like a part of the family. That’s powerful stuff right there.

James:                 Yes, you feel special. It’s like when you get a repeat commenter on your site. You know them, you know their name. I’ve just had Andre Chaperon just commented on my website and I know Andre. I’ve met him, I’ve shared a meal with him, I bought his products, he’s got my products. We liaise online, on Facebook and then he comments on my blog. He’s like a regular and we’re mates. We appreciate that sort of community feel.

Tim:                       Give me a life experience that you’ve had in the last few days that we can draw a business learning from.

James:                 Well, I went down to the beach today and went for a swim in the Surf.

Tim:                       Ah. Was it the FreedomOcean?

James:                 Absolutely. It’s totally the FreedomOcean. In fact, it’s hard not to feel the freedom. It’s a weekday. It’s a regular weekday here. I’m down at the beach, there’s not many people there. I’m swimming between the flags. I’m giving a massive clue here and it was nice.

Tim:                       I love that and the big learning for me, you’ve taken me right to one of my favorite phrases at the present moment which is the concept of “leaning in.” If you’re a surfer or a skater, you know the feeling of leaning in. Because when you lean into a wave or when you lean to a turn, you’ve let go and you’ve got complete trust in what it is you’re doing, and with that trust you get traction. You get grip. Did you feel that today on the wave?

James:                 I was definitely catching the best waves of the day.

Tim:                       You’re leaning in!

James:                 I’m getting practice because I go everyday now. Sometimes there’s two of us. What they do, they get off the ferry. They come down to Corso and come straight out –

Tim:                       Careful, careful. I’m going to be one of those too, next week.

James:                 I know. I’m going to give a life-saving tip here. This fascinates me. They come in a ferry from wherever usually way out west – inland. They get on the ferry. They go to Manly. They walk straight off the ferry, straight down to Corso, boom! to the Surf, and they go into the water right there. And all day long,

“This is an announcement for those of you who are in the water near the Corso. Please be aware that there’s a strong rip. You should only swim there if you’re an accomplished surf-swimmer. You’re better off to go to the left or to the right, to swim between the flags.”

I mean, this is like for every half an hour. In fact, the tourists from inland are not the best swimmers. They’ve probably grew up in Israel or Hong Kong or somewhere, where they just don’t swim so they’re just getting pulled out of the water all day long.

Tim:                       Now, the business lesson there Jimmy? You just said “going back.” What’s the definition of insanity? Doing the same old thing and expecting a different result?

James:                 Yeah, they should put a campaign on the ferry and all down the Corso, and at the end of the Corso to just walk 50 meters left or right where the flags are. In business, it is much better to swim between the flags. You’ve got professionals there to pull you out. They’re watching out for you. They keep the surf craft away so you’re not going to get mowed down or fin chopped, and they’re there to protect and serve you. And they’ve picked the best part of the beach for you to swim. It just makes sense to go with the grain, in that case.

Tim:                       Sometimes the obvious seems too obvious.

James:                 Well just 50 meters left or right these people will be much safer and have a far better experience, so they should just survey the landscape first.

Tim:                       Can you I get you to put – given that you live on the ocean, can I get you to put a sign up like, can we do some guerrilla marketing down at Manly?

James:                 (Laughing) As long as I don’t get arrested.

Tim:                       No, you won’t. You won’t but we need to set a challenge, we need a FreedomOcean sign.

James:                 Last challenge you made me put a schoolboy photo of from school, it’s like you know no bounds.

Tim:                       That’s a bit weird. (Laughs) So far I’ve had you post a school boy photo.

James:                 You’ve revealed my film history, so what’s this sign going to say?

Tim:                       FreedomOcean, it’s got to point to the ocean. It’s like Triple J. Triple J is kind of the alternative kind of music station in Australia and they have a wonderful program. I don’t know if they still do it but in my growing days, in my youthful days, they had this promotion called “beat the drum” because the Triple J logo is this kind of cool looking red drum and they ran a competition where you needed to send a photo in of the Triple J logo in the craziest place you can think of.

James:                 I remember that, it sounds like the message is on hold – Kym Illman. But weren’t you running some kind of competition on link-building?

Tim:                       Well no it didn’t fail, it didn’t belly flop.

James:                 What was the craziest place you can, so much like take a picture of a notepad on their desk.

Tim:                       What we’re talking about is I interviewed this big guy small business marketing, his name is Kym Illman and he is probably Australia’s biggest guerrilla marketing, and what we mean by that is getting his logo for free in the most exposed places like behind the goals of a football final or at the 200 meter final of this Sydney Olympics in 2000 when Cathy Freeman won and he’d get his logo in the background.

Anyway, what I decided to do is not really run a competition, I put a call out for someone who wanted to be my guerrilla marketing guy or girl and I got the logos printed by a very kind printer, Tom Dickinson, from a printing company in Melbourne. He printed some banners for me SmallBusinessBigMarketing.com and then this local guy from my area rang me and he says “I’ll do it, I’ll be your guerrilla marketing guy” and this is a terrible phrase – bomb the Melbourne cup – you know like guerrilla marketing bomb the Melbourne cup, so to speak, and they know what I mean.

James:                 Red flag, red flag, you’re going to get us in trouble (chuckles).

Tim:                       So had a roll, he came round to my place and he picked up the banners. I got a recording of last year’s television coverage of the Melbourne cup. We identified the best camera angles – everything.

James:                 This is very scientific.

Tim:                       Yeah like, okay here’s a really good shot so you got to stand there and hold it up, and he was going to be on the phone and I was going to be on the phone. It was fully organised. Here we go, punch line – he pulled out that morning.

James:                 Well I’ll try the FreedomOcean thing.

Tim:                       Right, personal reasons.

James:                 Okay so what have we got today? This is fascinating but we should do something awesome for the listener.

Tim:                       Well there’s got to be something in there already. Haven’t we finished?

James:                 That was a fun game.

Tim:                       I can tell you right now, I can tell you that how good we are online. Is that the FreedomOcean site is down?

James:                 It’s not down. It’s here right now for me.

Tim:                       You have the same internet as I do and it is down.

James:                 No, I have faster internet than you.

Tim:                       Yeah but that doesn’t figure if the site is up or down.

James:                 The server’s up, my site is loading. I think you’ve got a browser caching problem.

Tim:                       Well, we’re back.

James:                 We were there the whole time. You fascinate me Timbo, you fascinate me. (Chuckles)

Tim:                       Really? That’s good to know. At least someone does. Now what we’re going to do is we’re going to have a couple of listener questions that have come through. One is from Andrew, one is from George.

Andrew:              Yeah, hi James and Tim, I’m Andrew Hellmich from ImpactImages and the PhotoBizExposed podcast. Soon to be Australia’s number one business podcast for winning and portrait photographers and I’ve got to say I totally love your show. I’m so glad, Tim, that you decided to stick around and keep it going. You guys have been the catalyst for one of the things that I do in my business and I only say this because I really do think so. What I’m trying to say is I’m really hope you guys are going to keep this going.

So the reason for today’s call is because I’ve got an SEO/ Content marketing/ OwnTheRacecourse question and I’m hoping that you guys can help me out with. I’ve been recording a bunch of YouTube videos, just small photography tips, winning photography tips in particular. But what I want to know is, how I should be using those on my actual blog? So I want to bring, obviously, viewers back to my blog, I know that’s the right thing to do. I’ve had the small videos transcribed and I have those installed as captions, which is great and so it they be searched by Google. But what I want to know is, when I’m using those same videos on my blog, for my viewers there, should I just be using the YouTube links or should I be uploading those same videos to my AmazonS3 account and installing them that way? So yeah, if you could let me know the best way to do it as far as SEO goes? Will I also get stung by Google if I have the same captions used on my website, will I be caught out there for having duplicate content? Should I be writing an article to go along with each of those videos as well? Or, are the videos okay just on their own? So I guess I’m looking for maximum SEO traction with those little videos and I want to know the best way I can go about that. Any light you can share on that, guys that would be awesome. Thank you, bye.

Tim:                       Okay that was a question made for a video marketer just like you, so what is your top 3 tips for Andrew?

James:                 Top 3 tips are, you grab your YouTube video and use that on your site but just install a plug-in called LeadPlayer, and that will let you play the video on your site but you can rename the page title for that video so that it looks different and you can also get rid of all the sponsored ads at the end, and you can pop out an opt-in at the end or halfway through the video. And when you want or if you’ve got a special webinar or event, you can actually put a call to action at any point during the video just for a special occasion, so that’s cool.

If you want to put it on multiple sites, then just rewrite the bullet points. That’s what we do. So when we put up a video on SuperFastbusiness.com , if it’s a business video we also put it on SilverCircle and FastWebFormula. We take the same video but we’ll rename the video and we’ll redo the bullets, they’ll be completely different bullets on each site so they’re all original content. It’s simply just rewritten bullets, and then just promote it by Facebook or bookmark the post or send your email list to them just to promote it a little bit more. But you’ll get great SEO from that, you can leverage the social proof of having more views on that YouTube video than on your YouTube channel, and it can take a little while but in my case I’m just getting close to that hundred thousand views mark and at one point there will be enough views that if someone would’ve stumbled over my channel they might think that I’m reasonably impressive – not yet – but maybe when I reach a million views or something like that which should happen sort of in the snowball effect, the more stuff I put out, the faster the views count go up.

Tim:                       Okay cool. Two interesting things and I can’t add a lot to this conversation because I’m not into it, I wouldn’t class myself as a video marketer. I do the odd video but it does but it raises the question of at

what point – my view is you should master one form of content marketing before moving on to the next. I feel video for me is the next form, but for me I do love podcasting and blogging and that’s kind of where I am, at the moment. What do you reckon? When should you move onto that next form? I’ll just add to that while you think about your own answer, James. I think that too many small business owners jump into the next form of content marketing too quickly. They might have just kinda nailed podcasting and then they’re off doing videos or blogging or they’re off doing forum or whatever.

James:                 I think they’re all excited about this, the whole idea of being busy doing stuff instead of running their business and making money. So I agree with you, I would say, work with the medium that suits you the most. If you happen to be someone that really likes the video side of it then it’s not that hard to strip out the audio and turn that into a little podcast as well. I do actually send you the stats, Timbo of the podcast. Isn’t it interesting that now my average sort of video that I put out every day or two is getting quite a lot of audio downloads per episode and it only takes a couple to add up to a power podcast show like FreedomOcean or ThinkActGet.

So I think in my case I’ve got a very rapid video production process so it’s easy for me to do short videos. But I love the podcast. I love FreedomOcean. I love my other podcast ThinkActGet and I am enjoying doing the listener comment shows on SuperFastBusiness where it’s just audio and no video so I think if I could only have one, I would be doing the podcasting. But if you feel that you could easily go to video without too much drama then that’s a pretty high power – high leverage place to be putting your marketing investment. As for most people, it’s going to come down to whether they want to make a video or write a long blog post. I don’t sit down and craft epic three thousand word blog posts. That is not me, I’m not a writer. I talk. I’ll do a video, I’ll dictate, I’m not going to sit down and type or write long hand sales letters or blog posts at the moment. Anything that’s long for me is generally going to be a transcription.

Tim:                       Long and James Schramko, it’s hard to put those two words in the same sentence.

James:                 (Laughs) So work with a medium that’s going to get there. It’s got to be something you can do repeatedly and feel passionate about. Even if you do one meaty blog post a week or one podcast a week or one video a week, work with the medium that gets you excited and that you feel passionate about.

Tim:                       Excellent, excellent way. Couldn’t have asked for a better segue. Andrew, thank you for that question and that leads us to –

James:                 Questions. Thank you for the questions.

Tim:                       Yeah, questions. 50 to a hundred questions that you managed to get into that one. And that leads us right into George’s question, here it is.

George:               Hello Timbo, James. My name is George, I’ve just listened to episode 55 of FreedomOcean, I love your work. The question I have is for those who are wanting to start a new podcast similar to FreedomOcean and have people come on in interview series. You mentioned that to bring people on to create value rather than be value suckers, or sucking out the value – Just interested on some tips on how you can start to provide value and to get traction of your podcast or interview show out there to make it attractive to some other speakers like yourself. But just some tips, I have something in the back of my mind in terms of offering value in the initial stages. I would just like to hear your thoughts. I hope this makes sense. Again, loving FreedomOcean, so keep up the good work guys. Thanks!

James:                 I think you’ve got to step up to the plate and be an authority these days. This is interesting, now there’s a recent launch going on apparently about teaching people to become authorities and it said that you can just be like Oprah and just interview people. Fine, but Oprah is super powerful, she’s damn smart and she also is vocal and speaks up on stuff herself so I think you got to be a name and you’ve got to be an authority and have an opinion and put your opinion out there, and then support it with interviews and go a little bit broader and deeper with it around the topics you like. That’s pretty much how I run most of my authority sites. Two in particular, InternetMarketingSpeed and SuperFastBusiness. They’re both my sites and where I put the majority of the content but I do have guests and interviews and then the other types that I’ve got are two guys talking, you and I, and Ezra and I, and they are a different type of show. I don’t know if we’ve ever had an interview. Have we ever had an interview on FreedomOcean in 56 episodes? Not one and I’m not really intending to do that with the other podcast because you and I are hilarious enough and smart enough to make this show all that it is. But you know what? On a serious note…

Tim:                       (Laughs) I though you would. When did you crack the joke?

James:                 No I think because we both have an interview format show elsewhere, we don’t need to do that here.

Tim:                       I think one of the things I’d say to George in coming to terms with this idea of having an opinion. You get a lot of podcasts, you got to put yourself out there as an opinion leader and it may or may not get traction. If it gets traction, it means you’ve got to stand for something. And when I give a keynote around branding for small businesses, I have a slide that shows these two really mean-looking punks from the 1970’s. A real Johnny Rotten type and you’d cross the street before you’d cross them and the words on the slide say “stand for something”. And my point is with punks, you know what they stand for. It is unequivocal that they stand for rebellion, right? And it’s crystal clear. It’s black and white. And when you build a brand -whether it will be a personal brand or a business brand – you too have to stand for something. It’s hard to stand for something if you’re just interviewing people. You can but you could have a show on photography and stand for photography. But I think until you introduce your own views, your own opinions, your own tips and tricks, I think that’s when you dive back to the concept of leaning in and getting traction. That’s when things will take off.

And there’s a lot of different ways of structuring a podcast. You can interview people. You can get up on your sidebox and express an opinion. You can just share how to’s and case studies, you can have a co-host, you can have three hosts. You know there’s a lot of different ways of “cutting the cloth” so to speak.

James:                 You know while I was sitting back, I was thinking Tim knows a lot about podcasts. I mean you’re the guy that put me on to them. So there’s cold bear.

Tim:                       Well I even have a little consulting business called Getyourownshow.com.au where I help others get their own podcasts. And I love it mate. I’ve said it before, I’ll say it again. I just find it amazing that a small business owner or a small business -no matter how small can have their own show. And that’s the world we’re living and it’s only getting easier to have your own show. The challenge is to ensure you produce quality content.

James:                 I’m wondering. I’m just wondering how many podcasts you must have influenced because you’ve influenced me and I’ve got four. Ezra who I brought onboard from my most recent one as a joint venture has now got about four. We’ve got people like Jake Hower out there and all sorts of others and they came from Small Business Big Marketing. It would be really interesting to get some comments on this. We’ve got our yoga friend, Tim West. So they are all out there and putting out podcasts, so I wonder if you are putting out a podcast because of Timbo Reid. It would be really interesting to get some kudos or credit tip back to you. You really are an expert on this one.

Tim:                       Thanks mate. And I know I have had a lot of emails. I’m on my fourth year now for small business big marketing and there’s probably another ten I know who’ve directly been influenced by small business big marketing which is great. And it’s been a good journey. I’d love to hear from anyone who’s got their own show as a result of what they’re doing. I’d love to hear it.

James:                 I think it’s interesting to know like a trace style effect to know where the idea spreads. And to see how powerful podcasting is that it catches on to other business owners too. And we both think that business owners should be doing it. And one of the course to my OwnTheRacecourse training is to be putting out a podcast. And the people who are paying attention to it and implement it are just getting great dividends.

Tim:                       Yeah. We’ll wrap it up shortly. I’ll share my own the racecourse story; I have a guy on my deepdive mastermind. He’s talking about how he’s going to have a website build in someone else’s content management system. And he wants to do the most basic of enhancements to this website like putting a registration box other than doing a series of auto responding emails and things like that, and he can’t do it. Just the content management system and just to take a classic example of you know- it’s not a WordPress site. You know it does mean that every website has to be a WordPress site. It’s pretty good. It seems to work.

James:                 It shouldn’t be possible these days to have something that difficult. It’s like 5 years ago.

Tim:                       Yes.

James:                 That’s corporate level. That’s what I faced in my corporate job. I wasn’t able to- I think they charge $1200 or something stupid to install analytics code in the footer. I was like “what?!” So in fact I saw our bill was about $7000 or $8000 for a single landing page that had phone numbers on it and a name of the dealer and an address.

Tim:                       It is going to be a great question. Is there some sort of anonymity? Is that the word? I’ve heard some amazing stories and I’ve been in corporate myself. But someone you and I both know, she shared a story with me recently of what the company that they worked for – what they are charging for some stuff you and I could have done for free or for a few dollars. We’re talking tens of thousands of dollars. I mean extraordinary. It’s absolutely extortion. It’s still going on.

James:                 Well, that’s just different layers of awareness and different parts of the market and that’s definitely agency retail level of the market that’s still paying big bucks.

Tim:                       Yes absolutely. I’m just rewriting my content marketing presentation at the moment. Off to Vietnam later this month to talk to a hundred financial advisers all about content marketing and small business marketing. Coca-Cola have put out a two-part video in YouTube. They have gone from a creativity strategy to content marketing strategy. I don’t know why they produced it but it’s this 20-minute video and is read by the senior vice president of marketing Coca-Cola world and it details their entire marketing strategy going forward and it’s completely based on content marketing.

James:                 I’m not so amazed but I think it’s clever.

Tim:                       Oh it’s clever. And they would argue ahead of the game from the big boss’s point of view. I’ve got to say though, it’s an incredibly confusing video. They continue to use – you know the game bullshit bingo?

James:                 Yeah, all that fancy buzz words.

Tim:                       Yeah, this is full of fancy buzz words.

James:                 I can’t stand that. I saw a clever ad on television the other day. This doesn’t relate to anything we’re talking about. (laughs) It actually relates to big corporates. It was for a washing powder and the whole ad was educating you that it’s so amazing that people can’t help but to tell all their friends and family about it. And then it spreads and it spreads. It’s some sort of an Amway ad but it’s about tips using washing powder that teaches their consumers to the spread a word of mouth. It’s sort of at least doing something instead of some random shot with music and some arty-farty black skivvy wanky agency sort of stuff. It was actually an attempt at starting a word of mouth campaign that’s why I thought it was clever.

Tim:                       Well, it was not just a brand. I interviewed Mia Freedman about 6 or 7 episodes ago on small business big marketing and she introduced a fantastic concept and she used a washing powder as an example. The concept was called emotional entry point. And what she was talking about was where is that emotional entry point when you are trying to find how to get people to talk about your brand, right? I’ll give you an example that she used. The client – dishwashing powder company – came to her and said, “Can you do us some kind of ads on your site?” which is called Mama Mia. It’s the biggest mommy blogger site in Australia. And she hates me saying that because it’s not mommy blogger site but you get the idea. And they said, “Can you talk about how our product, our brand gets the dishes really clean and sparkly?” And she said, “No one wants to hear that.” She said, “we need to find the emotional entry point around washing powder.” And they determined that it was about who’s the dishwasher stacking Nazi in your house, right?

James:                 Yes.

Tim:                       That puts a smile on your face. And you’ll say, “Yeah, I am!” Or “I hate stacking the dishwasher.” I’ll let you in to a little personal fetish of mine James just to finish off.

James:                 Is it safe? What rating are we?

Tim:                       No, but I’ll let you – we can just fade this out but when I stack the dishwasher, I’d like to have the forks all in the one kind of little part of the cutlery cage, and the knives, and the teaspoons. So that when it’s time to unpack it, you just do the one grab and drop them into the drawer. That’s me. This is all about the transparency show.

James:                 I’ve got a double-drawer dishwasher and I don’t even use it. (laughs)

Tim:                       My dishwashing Nazi in your house. So emotional entry point, that’s a good place to finish. I have no idea how you are going to summarize this show and create a headline for the show notes but good luck.

James:                 I’m going to leave it to a very talented ninja to figure out. (laughs)

Tim:                       Hey all listeners, this is FreedomOcean. That’s James Schramko, he makes millions from internet marketing and I’m Timbo Reid who’s got millions of questions but a little bit to add along the way as well. You can check us out at FreedomOcean.com. And that was episode 55 right there.

James:                 Nah, 56.

Tim:                       Until next week, 56 that would be. Absolutely. See you on the Surf, mate.

James:                 See you, buddy.

Tim:                       Bye!

  • Yes! Small Business Big Marketing was the first podcast I listened too religiously.

    I don’t credit Tim for me starting the podcast, that is spread across a few people. However, I do credit Tim for igniting my passion for marketing, which is more important than the podcast 🙂

    • James

      There ya go!! well done

  • Ok, What did you do with the download link?
    I keep a backup MP3 on my laptop & burn it to a memory stick as there are places I work I can’t have my iPhone with me.
    Do I have to back track it through iTunes now?

    • James

      Arn I noticed a lot of podcasts are not offering it. I am tracking and testing the iTunes rankings algorithm. You can get the episode on iTunes and sync it automatically to your device. This is a test. Also we are on Stitcher

  • Me too Jake I think we have both followed a very very similar path.
    Timbo ingnited my passion for marketing and i’ve had a complete life direction change ever since.
    Similarly James has done the same for me with online marketing which i’m just as passionate about now.
    Together i’m now specialising in marketing services which I feel very confident in providing for the building industry and seeing great results in my business and my clients business!
    big cheerio to all of you!

  • Jim

    I was also confused by the lack of download link as I use it to transfer the podcast to USB which I play in the car.
    Surely if your listener is here at Freedom Ocean and you send them to iTunes or Stitcher you are distorting the data of how many people actually go to iTunes or Stitcher ?

    Jim
    P.S. Funny story which I will send separately

    • James

      Jim did you listen to it or just store it?
      Will you try iTunes as a result?

  • Jim

    I have been to iTunes to download – a lesson for today as I’d never been through that process. I got it sorted eventually – iTunes very cleverly downloaded into a music folder called “Podcasts” – obvious now !
    I had to do it – can’t miss my Freedom Ocean fix !!! Now on the USB for the car.
    Now the funny story :
    A few weeks ago I went to listen to the latest Freedom Ocean (#53-Tim unfocussed) and the USB got a bit scrambled. I ended up listening to #27 which was the live at FWF3 – I laughed and learned and because I attended the event could easily visualise the picture.
    If you guys (are you there Tim?) ever think of stopping Freedom Ocean listen to #27 and remember how valuable it is and how much fun it can be.
    Cheers,
    Take good care,
    Jim

    • James

      awesome! thank you

  • Hey boys – I have four podcasts now recorded in the bank ready to release. Timbo your style of podcasting has Definatley pushed the buttons to make me start the process… Hope to be live in the coming weeks on iTunes.. Can say the first one is a bit sketchy but the more I do the better and easier it gets.. Hoping to use the content to support the other content on the site. I think the best thing I did was in the process so far was investing in a good mic, to do the job, the rest of the tools are all free.

    • James

      nice one!

    • James

      nice one!

  • Tim sorry to hear about your failed guerrilla marketing attempt. Thought I’d beat James to the challenge at Manly here:

    http://www.realsurf.com/2013/04/10/freedom-ocean/

  • Scott

    Oh dear boys, bring back the easy download. Please?
    I hate having to jump through hoops to get this on my lil USB stick for my car. Station FO is my favorite driving station.

    Cheers,
    Scott

  • Jim

    I’m with Scott on this – Here’s a thought – A download link on the Freedom Ocean page which goes straight to the episode on iTunes ? Is that possible??
    Cheers,
    Take good care,
    Jim

  • Paul Smart

    Timbo, I love it. I have to confess that I also put the forks with the forks, and the spoons with the spoons in the dishwasher.

    Not only does it scientifically save time, it just makes sense.