#38 How To Leverage A Podcast

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“There’s a tip in this episode so huge that people should be amazed that we would share it in a free podcast!” … James.

And if that’s not enough, in this episode of Freedom Ocean:

  • Timbo reveals his process for how he convinces experts to share their knowledge.
  • We talk about how we leverage our individual podcasts.
  • James reveals a top drawer leverage tactic that’s a part of his Authority Leverage video (he actually wanted to pull it, but was kind enough to keep it in!).
  • We talk about a couple of alternative registration form designs.

Here’s Timbo’s interview on the Small Business Big Marketing show that James and I were talking about at the start of this episode.
Here’s James interview on Internet Marketing Speed with Noah Kagan.

Internet Marketing Products & Resources

Become a Member of Jame’s new private Membership group.
Join the discussion on the Freedom Ocean Facebook.
Wealthification – James’s recent product launch – and what we refer to in this episode.
Have you seen the Freedom Ocean Internet Marketing Products page? Everything we recommend lives here.

Transcription:

TIM:   Welcome back listeners to another episode of your favorite internet marketing podcast. I am one of your hosts, Timbo Reid. Right there is James Schramko. Hello James!

JAMES:       Good day Timbo! How are you?

TIM:   I am excellent. You know what? Well as you were sitting in a very comfy chair at your mantelpiece – is there a fire going by the way or is it just a comfy chair at your mantelpiece?

JAMES:       I’ve got a blanket instead. It’s safer.

TIM:   Old man Schramko. I am sitting in my new home office. I know it might be a bit boomy because I haven’t got the – I am getting some soundproofing tiles, some soft furnishing on my wall at some stage in the next week or so. But I am quite excited about that. One of the things that stops me recording is frequently is, I know you’d like to and I’d like to, is that it’s hard for me to find a quiet space with three kids. And I think I finally got one which I am quite excited about.

JAMES:       Yeah. My wife suggested today that I get a 20 ton shipping container and deck it out with that egg carton stuff, you know. significant

TIM:   Great.

JAMES:       Soundproof and put it out in the backyard.

TIM:   Not a bad idea.

JAMES:       It’d be a good studio. I don’t think she wouldn’t lock me in it or anything and ship me off to another country. But I think from a soundproof point of view that would be pretty sweet maybe bury underground.

TIM:   That’s even nicer. It’d be very sweet. She might well have intentions of shipping you off overseas. You might wake up one morning and you’re in Manila which probably wouldn’t be a bad thing because you’d get plenty of work done.

JAMES:       It’d be fine.

TIM:   I know Luke, Luke Moulton, a friend of ours, suggested one day when I was looking for a nice quiet place to record. He sent me a link on car sales to go and check out an old Volkswagen like van which it had its upside.

JAMES:       That name seems vaguely familiar but it seems to be slipping away. You’re not breaking up with me, are you Timbo?

TIM:   Not at all. No. Luke is not slipping away because I know he listens to Freedom Ocean. Hello Luke!

JAMES:       Good day Luke.

TIM:   But no, no. It will remain familiar. I have – Luke and I host up until today actually. We host together Small Business Big Marketing. But because of Luke’s full-time job commitments and full-time family commitments, I’ve taken on 100% ownership of that podcast and today is pretty much day one. We went live with our last combined episode.

JAMES:       I listened to that one.

TIM:   You didn’t like it.

JAMES:       I found that your expert was as confusing as they come. I have no idea what it is all about.

TIM:   Just to be clear here, we can beep his name out but mention his name.

JAMES:       I won’t mention it.

TIM:   But it’s interesting you say that because that interview he’s a pretty – as you say, what was your line? He fell into fame.

JAMES:       Yeah. He must have gotten famous by accident because, considering his topic and the way that he attempts to describe at any self-profession that he can’t teach and from your stunned silence throughout, I presume that you had no idea what he’s all about either, just my between the lines assumption. I may be wrong.

TIM:   A couple of things – we’ll go behind the scenes on that interview. A couple of things there, one was that I haven’t used his system, Luke has. So Luke gets it and was able to ask rather intelligent questions about it whereas I was more – I was actually more interested in how he became famous as a result of

JAMES:       I love that. I love that you are asking him that because that’s where he probably wouldn’t expect you to go.

TIM:   No.

JAMES:       That’s probably the highest value to an established expert who wants to become an author or someone that’s the leader in the field. I was astounded when that was revealed how long he’s been famous off that one thing.

TIM:   I know. I know. He sold over a million books in some silly met of countries. But the other part of that too is that my stunned silence was also an effect that he was a good a speaker. I only had to ask a question and he was off on a 10 minute rant. So it’d be interesting. That was kind of interesting whether you like the interview or not, the listeners can go over and have a listen. But, a couple of things, he is a famous person within the world of business and productivity. I was amazed at how relatively easy it was to get an interview with him. I am finding this more and more with getting interviews with well-known or celebrated people. The other part is that – I forgot what the other part is but he also was –

JAMES:       He did that in the interview too. Did you notice?

TIM:   What’s that?

JAMES:       If we got what – one of the questions was to do –

TIM:   Yeah. Yeah. Yeah. Yeah. Well, he kept on going off on tangents.

JAMES:       Yes.

TIM:   Between you and I, we’re pretty good at that. (laughs)

JAMES:       This is a good topic because I think that we’re telling people with their internet marketing to go and get expert content. I can relate this back to my interview recently with Noah Kagan. I am really getting strong leverage from that by the way that I’ve syndicated it.

TIM:   That’s the other point I was going to make. Sometimes it’s interesting to pick your interview, your guest on the amount of leveraging you can get from them. I know that may sound as though it shouldn’t be the way you pick your guests. But, if you can get a guest that has got good stuff to share and you can get leverage from them like getting them to share it on their networks which they do, then you’ve hit a winning formula.

JAMES:       Yep. Part of building your brand is to, I guess, stand on the shoulder of giants. But once you associate with them, I think that’s why you’ll find it easier to get good interviews. I want to ask you. What’s the process you go through to get interviews like that on your show?

TIM:   You know I’d love to say it’s complicated and very involved. But, I’ll give you an example and I’ll reveal the process, the Titanic’s pretty hot at the moment, right? Hundred years!

JAMES:       3D!

TIM:   3D! I saw somewhere – it might have been in the news or one of my sons or someone might have said to me, “Hey. Do you know you can actually go down the bottom of the ocean in a submarine, a little submarine and see the titanic?” “That’s pretty cool. I like to do that.” So I Google it and I find – this is Sunday just gone. What’s today? Tuesday – 3 days ago. So Google it, and sure enough, there’s a company in LA that sells tickets to go to the bottom of the ocean and have a look at the titanic. So I send this guy, an email who runs the company, on Sunday morning. He’s in contact with me Sunday night and I’m interviewing him tomorrow about how you market to us to see the Titanic.

JAMES:       Well I think – are you going for the “What’s in it for him?” that he gets in front of all these listeners and that it’s a marketing channel for him.

TIM:   Of course I say it’s the number one, according to iTunes it’s the number one –

JAMES:       Well, I have to point that out because I think that might be the missing part there.

TIM:   Yeah. Yeah. It wasn’t like, “I’ve just got an email from Tim Reid.”

JAMES:       You put what the customer wants, “Could you handle more submarine sales? You can?”

TIM:   I don’t even say that. I let them make, the email and I could pull it up but I can pretty much remember what it says. It’s like, “Hi! It’s Tim Reid here. I host, according to iTunes, I host the number one small business marketing show in Australia. I’ve got a large audience of motivated small business owners. You’ve got a great product that I’d love to hear more about or you’ve got a great marketing story or whatever it is they’ve got that I’d like to hear more about. Would you like to come on and share it?” I give them a link to one or two episodes that I’ve done in the past that I think they may be interested in. So there’s another little tip I suppose. And that’s it. And then, actually, what I do mate, is I actually – I try to be quite specific. I don’t leave it open-ended. I actually say, “Look, couple of things, I am on the other side of the world. So, I am operating GMT +10. It’d be good to get a time that’s usable by both of us, so how about the start of the day or the end of the day and I even propose a couple of dates.”

JAMES:       Okay. So, you’ve got this guy to do the interview. You put it up on the podcast. It’s in iTunes. It’s on the blog. And then you broadcast your email list about the episode. How much are you leveraging after that?

TIM:   Not enough.

JAMES:       Should we talk about that?

TIM:   Sure. I’d love to. So, what I do – so once I’ve got an interview done, I’ll edit it, I put it up on the show notes, just like you and I do. You should then tell me how you leverage Freedom Ocean because you’re the one who leverages Freedom Ocean. But, what I do is Small Business Big Marketing, is I put it up on the show notes, put it out on Twitter, I put it out on Facebook, put it out on LinkedIn, and I do dedicated messages for each of those because the LinkedIn message is different to the Facebook message is different to the Tweet. I then always send a link to the guest and say, “Hi! Your interview is live. Would you mind shouting it from the rooftops and give them some ideas as to how they could actually get it out there for me.” They want share the fact that they’ve been interviewed generally. I continue to Tweet about it. So I look at maybe – I look for different angles within the interview. So, there might be 3, 4, 5 different angles that I can Tweet about in regards to the one interview. I SEO it, so I just make sure the metadata it’s all pretty good and Luke’s been fantastic on kind of coaching me through that because that’s always been a bit of a minefield. But I know, even Traffic Grab was one of the main reasons I spent time looking at Traffic Grab was to kind of leverage the podcast. I would love to think I could do a press release every episode do YouTube video every episode and even start to get it offline. It gets uploaded to Flying Solo, which is an online community – yeah. So, that’s as much leverage as I give it James. I’d like you to maybe tell me what you do with Freedom Ocean and maybe tell me what I should do with small business. But, just in what I said then, it still manages to consistently, I mean, daily rank in the top 3 often number 1 in iTunes for marketing podcast. So even with that, what I’d consider to be a relatively a small amount of leverage, it does okay from that point of view.

JAMES:       Right. So, there’s a few things there. One is, these are the angles I’d love to flesh out, one is the full process and system that you can do, two is you’re measuring the right thing, and three have you a standard operating procedure for these steps because you said –

TIM:   You are going to make me look like a fool!

JAMES:       No. No. I am not actually, you know what I – I just did this for my SilverCircle members, was I actually created a standard operating procedure for them, for this process called authority leverage and I put it inside the membership. The feedback was so good that I decided to make a little info product out of it. It’s a Tim size product, it’s 11 minutes long, and I’ve put that up for sale now. So we could put a link to that in the show notes.

TIM:   That’s what you sent me the other day with the –

JAMES:       Yeah, the video and the map. That is the process. I’ll give a couple of tips from that that we might not have covered so far. One is definitely do a press release when you get a hot author or a hot name as an interview target, do a press release about it. I had 99 Twilerts when I woke up today for the Noah Kagan press release.

TIM:   What’s a Twil alert?

JAMES:       Twilert, it’s a Twitter alert like Google alert.

TIM:   Got you.

JAMES:       That’s a great service. You can plug in your keywords and it will send you an email pointing to all the Tweets that have your keyword in it or of your own name for example. It’s a good thing to monitor for reputation. Another thing that you can do is you could actually turn your Small Business Big Marketing blog into a weekly digest, a PDF. We haven’t done this with Freedom Ocean but it’s probably something we should do is we could have it automatically from the RSS feed of the blog, turn it into a PDF document and automatically submit that to Scribd. That’s S-C-R-I-B-D. We need a service to do that called “Zinepal” Z-I-N-E-P-A-L. So that service will take the RSS feed and it will turn the blog into an ePub, a Kindle, a PDF and it can automatically submit that to a Scribd account which is a PR8 site has lots of readers. I notice that I get 150 – 160 odd readers per PDF which is a weekly PDF for my internet marketing speed blog.

TIM:   Scribd is a PR8 site.

JAMES:       Yes. So it’ll be in the homepage when you publish that for a brief second. But aside from that, it’s actually really getting another catchment area separate to iTunes. So, you’ve got a little bit, if you Google SEO cover, you got a little bit of that Apple iTunes covered. But get in front of the people who consume information rich documents, which is what Scribd is all about. It’s a PDF document sharing site. The other thing that I did with the Kagan interview was we did turn it into a YouTube video. We took the audio and made pictures and we put it out there, which makes it really easy to embed both on your blog and also on Facebook. When you embed something in Facebook, a YouTube video actually is playable inside Facebook and people they don’t like to leave Facebook. So you can actually have that message right there inside where they are at. Anyone can embed that inside a community or a forum. So forum owners for example quite often like to take good quality content, embed it for their own members, which I certainly do. I go and put it into my own forum even though it’s out there on the internet. Part of creating value for members is to collect and gather information and put them all into one spot to make it a shorter time required for someone to stay on top of topics because they can just login to one place, get really good information instead of having to search around and find it out there for free.

TIM:   Can you just go back to the press release because that’s one thing that I think is a bit of a gap in the way I leverage my show. We don’t do press releases for Freedom Ocean either, do we?

JAMES:       We don’t currently do them but –

TIM:   You might have done –

JAMES:       We could if we ever went and interviewed someone famous, it would be an automatic thing.

TIM:   Yep.

JAMES:       In my team, if we bring in an external expert, that will trigger a press release, it’s part of our standard operating procedure.

TIM:   So, does that involve going to PRWeb and buying a PRWeb advanced package which is about 200 or 300 bucks, isn’t it?

JAMES:       It’s $200.

TIM:   Yeah.

JAMES:       It would ordinarily for our average listener – yes, that’s what would happen.

TIM:   Right.

JAMES:       But, if you’re doing a lot of these, then you would get some sort of bulk package. If you’re a wholesale buyer like us, we do press releases every day. So, we can’t afford to pay the retail price. What we want to do is we want to get a bulk deal. We want to go and negotiate and say, “Look, we’ll buy six a day. Give us a special deal.”

TIM:   Cool. PRWeb, is it the place to go for online press releases?

JAMES:       I think so.

TIM:   Yeah.

JAMES:       You know we’re consistently seeing 5,000 republishes of these things.

TIM:   That’s amazing.

JAMES:       That’s a baseline thing. So, in this post-panda world for SEO for our listeners who are listening to the last episode, you would know that you want to get links from all different websites come into your website that shows Google that your website is important and interesting. When you’re getting links from sites like Yahoo.com, you know that Google is not going to de-index Yahoo.com. Well hopefully they’re not. So that links going to stick. Aside from the fact that you’re getting links which might push your website up in the search results, you’re also getting a lot of traffic. You’re getting people from Facebook and Twitter and I could literally go to my live chat, my little stealth tool on my site and I can watch people coming from these sites on to my site and quite often they ask questions and especially for my wholesale services they ask about service provision and they can turn into a long-term high profit customer because they’re getting industry news and because industry newsletters target press releases by keyword. If we say in the – if we’re an ice cream manufacturing store and we put ice cream press release out there, then there’s every chance that an ice cream related blog or ice cream industry news reporting service would pick that up and publish it in their newsletter. So it goes out to a very targeted prospects and it also goes out to media outlets. So there’s more reasons to do a press release than just for the SEO.

TIM:   We had – I interviewed someone a few months ago that they made a very, very simple product James. I don’t know whether I have told you this story. They make a product. It’s for women who wear high heels.

JAMES:       No. I’ve listened to the episode.

TIM:   It’s extraordinary. It’s a very benign product. You put this bit of plastic on your heel and it stops the heel from sinking into the grass when you’re at the polo or the races. They did a press release. They used it online press release. Besides getting thousands of links back to their online store. Well actually, the interview came because they approached us with a story which I kind of like. I like people who approach us with good marketing stories. They’ll always get an interview from me. But, what they did get was the people who were organizing the Grammy Awards rang them – not the Grammy Awards – the Emmy Awards rang them and said, “Hey, we’ve seen your story in the LA times and whatever it might have been. Someone in the newspaper’s picked it up. Would you like to put your product into the show bag of every guest at the Emmy Awards in Hollywood” and they did.

JAMES:       Nice.

TIM:   That was all out of a $200 press release.

JAMES:       Well, that’s it. Little ripples can reach the edge of the pond. And that’s what you’re doing with the press release. You keep throwing stones into the lake and you make sure you get noticed.

TIM:   Yes. One of the things that’s been holding me back on that was just simply the cost of – I didn’t realize you could buy in bulks. I might revisit that. But I do know. And any other caliber of guests that I’m getting on my show, it is good and it will continue that way. I’ve got some big ones coming up. So, if big name’s sell, then I better do a press release. We actually should do a show on –

JAMES:       If I had your Small Business Big Marketing Empire, I’d be doing a press release every single day.

TIM:   Mate, if you had my Small Business Big Marketing Empire, it would be an empire.

JAMES:       It would be an empire. I’d buy a press release package that allows you to submit one per day and I’d be hiring a full-time press release writer whose KPI is to submit one press release every single day of the year including Saturday and Sunday. And that is a walk in the park.

TIM:   Really?

JAMES:       Yeah.

TIM:   Would that be in your top 3 leverage points for having a podcast?

JAMES:       Yes. If it’s a serious business, then you’re going to get so many links, so much PR – I mean, we do it for our own business and admittedly we have a few different divisions. But it’s certainly viable for one solid core. If you were to go and consolidate some of the activities that you already do, your workshops, your consulting, if you bring them all under that SBBM brand then you could easily justify it. All you need to know is could you sell an extra $15,000 a year to justify the cost. And if the answer is yes, you’ll probably make an extra 100,000 on top.

TIM:   Because 15,000 bucks a year is what it’s going to cost to buy and write a press release every day of the year?

JAMES:       Yep. You’ll do it for less than that.

TIM:   How else do you give me some other leverage points? The other that one thing I didn’t mention when I talked about how I leverage my show is that I of course have a list and they are the first people to hear about it. So whenever I am about to launch a new episode and just the same as Freedom Ocean. If you’re on the Freedom Ocean list, you’ll be the first to know when a new episode goes live, at live and same with my other shows. So, that’s important. Actually, it is a great discussion. I am liking this. One of the things that I have been doing, contemplating recently –

JAMES:       I am glad. That’s a lucky –

TIM:   Yeah. Yeah. Yeah. That’s right. A little session. One of the things I have been contemplating lately is Aweber sent out an interesting email last week talking about how – they shared a case study of a registration form on the homepage of a website that hadn’t been changed for 3 years and then the owners of the website made some changes to it. The old story it increased registrations ten-fold or whatever it is. It got me thinking because my, on SmallBusinessBigMarekting.com, my conversion is pretty low from the amount of people that visit that site on a monthly basis to the amount of people that sign up. I think it’s disgraceful. It excites me because there’s huge amount of room for improvement and I know that the registration forms, one of those areas. So I’ve got a question for you. What Aweber was suggesting was – their new registration form in this case study was quite complicated. It said, “Here are the seven reasons you should sign up at this site” and then it actually link off to another page that flesh out the seven reasons. But the proof was in the pudding, it worked. So I was kind of like, “Well, there’s one way of going.” Another way of going is, there’s another podcaster that shall remain nameless. But what he does is when you go to his site, the very first thing that you see is a field that says give me your email and I’ll give you access to my site. And then below that in small type it says, “No thanks. Just let me in.” So, you don’t have to give your email to get in but it looks as though you do unless you look hard. You got a view on either of those?

JAMES:       Yep. Well, obviously, you should test things because we could have a hypothesis but we have to prove it right or wrong. Secondly, it’s a lot around email framing, who’s coming to your site, what are you promising, what are you going to do with them once you’ve got their details. Thirdly, yeah I have tried the approach where I have a banner effectively on the homepage that sends people to a squeeze page. And that does actually lift my conversions. So I had the same sort of results as that other one. In regards to squeezing like an automatic blocker, I first saw that 4 years ago, Joe Mercalo was doing it on his health site with light boxes, you can’t see the content until you enter your details. I think AppSumo do the same thing.

TIM:   Yeah, they do.

JAMES:       But what he told me on my podcast, so it’s not a secret, is that they were measuring emails as their number one metric but it wasn’t the right thing to measure. I don’t obsess about collecting huge freebie lists. I am more interested in resonating with someone who wants to be there and that they want to stick around. At least you’ve got some way of comparison. You can go and compare the email conversions on Freedom Ocean to your other blog. You can also compare the open rates and click through rates between the two so you can have a comparison point. I got to say, the open rates for our free podcasting email is just pretty strong.

TIM:   Yeah, it’s pretty high.

JAMES:       It blows most people away. They really can’t believe those sort of numbers. I’ve only done the most minimal cleansing of that list. I haven’t actually done the step that I would normally do. I sent you an email before would do that but that’s just cleaning out people who never open an email which is such a small fraction in our case. I think it was around 100 people only who haven’t opened emails for about 5 months and that was it. Everyone else opens their emails.

TIM:   Yeah. Yeah, I am just looking at my open rates on Small Business Big Marketing. I haven’t got Freedom Ocean’s in front of me like if I look at my – the last episode that I see there, prior to the one this morning because there won’t be a true rating yet and people will generally get home and open them at night. I’ve got a 58% open rate on the last episode and a click through rate of 5.9%.

JAMES:       The open rate’s pretty strong. Anything over 25% for a largest list is pretty good.

TIM:   Yep.

JAMES:       Because that’s the average.

TIM:   Yep.

JAMES:       The open rate would be about 5% or 6%. So, your open rate is about right. It’s like an industry – just an industry average for bulk email. But the, I think if you do a little bit of cleaning up, there’s some little tricks you can do and if you want to cover those to just to tweak it a bit. The first thing is – and I don’t know if you’re package has this enabled – but it is in mine, you can resend the un-opens with different subject line and different first line.

TIM:   Yep.

JAMES:       In fact, you could resend the opens as well if you want. If there’s something to buy and they didn’t buy, you can send the ones who didn’t buy if you’re using list rules. In your case with the podcast, you leave everyone there. So, you can’t do that. But it’s just a simple technique, change the – just segment the un-opens and resend it with a different subject line and a different first line. If those segments don’t open, then you may have an unresponsive list.

TIM:   I’ve got the ability in my Aweber to – I can send directly to the people who open the message.

JAMES:       Yep.

TIM:   I can’t see anywhere where I can send the people that haven’t open their message.

JAMES:       Right. In mine, it shows the stats. It’s the enhanced package and you get – you can just toggle that switch to un-opens. Where it says open, you can toggle it to un-open.

TIM:   Yeah, right.

JAMES:       Just segment those and then you resend it with a different subject. So if you have a deadline – say in my case right, I launched my Fast Web Formula Membership today is like the launch day and I’ve got a specific deadline for a loyalty coupon. I should, it’d be pertinent to hit the un-open segment a few days out from the deadline saying, “Hey, I am worried that you are going to miss out on this” because it’s in their interest and my interest for us to send that. So I’ll resend. The other thing that I suggest you try is I give them something for free. One of the best subject lines I’ve sent lately was –

TIM:   Free beer?

JAMES:       No. I sent it to the product list of one of my products and the subject was how to get such and such product version two for free. It had a survey link.

TIM:   Yep.

JAMES:       I got a massive open rate and a massive    amount of surveys from it and so it was highly effective. Obviously, it has to be legitimate and relevant and create value. But that will shake out some people who might have gone a little bit cold or a little bit unresponsive. From memory, the open rate was a bit higher than the previous email that I’d sent to the same list. So, you want to wake them up again. So it’s called “Reactivation”.

TIM:   There’s so much you can do. That comes back to team. Like I’ve got a list – my evernote is growing by the hour in terms of some of the things that I can do and it’s going to grow even longer after this chat. It’s hard to prioritize what to do. For me, testing those two registration forms would be a great thing to do. But then there’s a whole design thing there.

JAMES:       You know what? You’ve just got to work out what – really, it all comes down to this. Think about all the options that you’ve got right now that you’re aware of. There’ll always be things popping up that you’re not even aware of. Like you don’t know what you don’t know for example. But, I’ve got that 3 and half meter long whiteboard. If I was in your situation, if I had just taken over a business and I’ve done this a few times, I’d write down the business, I’d write down the current situation, and then on the other side of the board I’d write down what I’d like the desired situation to be. And then in the middle, that’s the bridge, that’s the gap. You just write the action steps. So, if your current email subscription list was 20,000 subscribers, right? And you’d like it to have 100,000. Then one of the – then you have an action item test opt in form add press releases and drive to a dedicated squeeze page. They are the action items to get that result. And then you basically prioritize the results you want to see. You might have your email list, is one result that you want. You might have an income requirement for related products from that core business like workshops or information products. So you write the now situation. It could be zero. You write the desired situation. And the bridge will be, “I need to run a workshop.” So in my case, I just go and put out the calendar, I put a date in it and I run the workshop. I announce it, I put it up there, I put a payment option, people buy it, it’s done, okay, and then just work your way. So then work with the biggest –

TIM:   Work your way back.

JAMES:       Just go for the biggest low hanging fruit. There’s some things you’ll never get to I still haven’t got to – I haven’t got to physical mail of my customers which I could have done any time in the last seven years. I still haven’t got to postcards or direct response mail which I think would enhance my profitability. I still have sites where I haven’t fleshed out the freebie newsletter, news tip sequence properly. But, I keep finding big low hanging fruit that is just like a no-brainer that I am focusing on. The rest of it just, until I get the team geared up, it’s not going to happen. But, each week, each month, you move a bit closer to being able to get that leverage. So, in the last week, I’ve now got my team and especially the fabulous girl who does the Freedom Ocean project with us. She’s so unbelievably black belt ninja that I can write a technical email to her and put a little Jing video with it and she can setup entire websites and memberships and auto-responders and payments, and embedded media –

TIM:   What?

JAMES:       Yeah, in just hours with automation rules, passing, encoding –

TIM:   I supposed you’re going to tell me she can do Nanacast as well.

JAMES:       Mate, she can do Nanacast as well. But she’ll setup an optimized press site. She’ll setup landing pages, squeeze pages, a newsletter, a VIP customer list. She’ll set it all up in Nanacast with payment options, affiliate options, banners and she’ll then go and get the media and embed it with the sharing options, the correct link – I’ll actually write this in a line on for the first time. And then the last line is please create an SOP for this, which means, next time it’s just do the same as the last one except this time we’re going to this price. This is how much we pay affiliates. That’s why I am creating a product a week at the moment. I am putting more content out and more products and services in the last two weeks than I did in the last six months. We’ve come out with about 5 websites and 4 or 5 products. I even got back to the old days and did an affiliate campaign in the last weekend, which was really fun to just go and wheel out an old business model that I haven’t done for ages. I was able to do it with the help of the team and just basically proving concepts that we talk about on this show.

TIM:   Is that why you do it to prove a concept or you actually came across a niche that needed a bit of affiliate love?

JAMES:       Well, okay. My default position is that I always document something to prove a concept.

TIM:   Right.

JAMES:       Because I can always learn something from a good or bad campaign, okay? So that’s default position. Yes, I found a product that I absolutely thought was incredible value from an author who I really respect and have met whose products solves problems of my target audience. And because I made a product the week before, the authority leverage product, I thought, before I release it for sale, I’ll use it as the bonus in this thing. So, I did a little mini-campaign which took about two hours in total and it was hugely successful. I have taken screenshots of everything, all of the conversion, metrics the exact what I did and I’ll turn that into a little product now. I am finally going to do the product that I’ve been putting off for years which is teaching people how to take their existing product or service and make money from it as a bonus selling somebody else’s product.

TIM:   Buy with bonus.

JAMES:       Buy with bonus. That’s exact principle and the product will be called Affiliate Pounce. But, I have years and years and years of experience with this particular strategy. But I just thought, I’ll just wheel out the smallest of small campaigns literally like a 2 minute video, face to camera upload to Wistia, embed on a page, send it to 4 old lists of freebie customers and post it on to Facebook once and see what happens. And boom! It worked really well.

TIM:   Can’t tell you one little thing I’ve added to my website which got nothing to do with what you just said. But I am quite excited about it.

JAMES:       (laughs) There you go.

TIM:   I have been looking for something that allows listeners, and we should put this on Freedom Ocean by the way, I am telling you about it now for the first time. And Pete Williams, our friend Pete Williams told me about this. It’s a little plug-in you put on your site. It’s on the right hand or left hand site just like your little feedback tag.

JAMES:       It tells us something?

TIM:   Send us a voicemail.

JAMES:       Yeah. Yeah. I saw that on both of your sites.

TIM:   I just think it’s fantastic. So all you have to do is you go it, you click on it, it opens up a big red button on your screen and you hit record. You send me a message, a voice message, hit stop, it then says “What email address you want to send this to?” – No. Sorry. Then says, “Give us your email address” and it sends you a copy so you’ve got a copy of it and it sends the podcast.

JAMES:       Do you want to know something funny?

TIM:   Yeah.

JAMES:       I installed that on our Freedom Ocean blog when we built it.

TIM:   Yeah.

JAMES:       Because when you first came up here, we recorded a little Timbo recorded message. We’re going to pop a little prompt for people to leave a message on the site. But I don’t think you ever send it to me.

TIM:   The message?

JAMES:       Yeah.

TIM:   I have to do that. But this one doesn’t even –

JAMES:       I know. We were going to put a little player on the site saying leave a message. I had a plug-in that recorded messages from the web user. But this sounds like a better version of it anyway.

TIM:   Well, I’ve already had – it’s been up for less than a week. I’ve had two listeners send me questions. The reason I wanted to was to get feedback but more importantly get questions from listeners, recorded message. I get a lot of email questions that we answer on the show. We do it on this show and my other show. But there’s something nice about having a recorded message from the listener. So anyway, that was pretty cool I have to send you – it’s called – I think it’s called “Speak Pipes” weird name speakpipes.com or something like that.

JAMES:       Very nice.

TIM:   Mate, we could keep raving – this is good. This is good. But we are running out of time.

JAMES:       I got one more than just to wrap this up.

TIM:   I know you have and it’s really important one.

JAMES:       No. No. It’s not the one you think.

TIM:   Okay.

JAMES:       It’s a wildcard. Are you ready?

TIM:   We started with wildcard. We didn’t plan our discussion –

JAMES:       This is a wild episode. It’s just wild.

TIM:   Yeah. We’re just crazy.

JAMES:       Seriously, the tip that I gave today in the episode is so huge that people should be gob smacked that we would share it in a free podcast and I’ll let people figure out which tip it was but it’s in there.

TIM:   In this episode?

JAMES:       As I was saying it, I was thinking we should delete it. So, I am going to let it go but it’s something that is highly valuable. Anyway, back to the wildcard. I was out to lunch the other day for a forum meet up which I – we basically have them in all different states and I went to the Sidney one and the other people were talking about Freedom Ocean and I just wanted to address this with you. They said, “You know, how long can Tim go asking questions and you answering him without him running out of questions because he now knows everything or unless you’re a crap teacher?” So, should we talk about the premise and where it’s actually at and how would you address that question?

TIM:   That’s an episode – and so far, it’s a fantastic question.

JAMES:       We’ll save it up for next time. We could even get some listener feedback.

TIM:   I think it’s fantastic. Absolutely.

JAMES:       Do you think that the listeners secretly know that you’re doing quite fine with the stuff and then I guess you’re sort of stuck in that asking question mode. We’re maturing now. We’re getting closer to that 40 mark.

TIM:   We are so – well, two things. We’re going to answer that question in the next episode because it’s a great question. I think what you and I will do is actually do another episode very quickly maybe even tonight. (laughs)

JAMES:       (laughs) You’re a tease.

TIM:   I know. I know. The second part of that is – there’s so many parts of that. We are so far from maturing. The student here, Tim – me, there’s plenty of questions left and there is a point where the premise of the show will change and I know what that is and I’ll share it with you in the next episode James.

JAMES:       Cool. Because I never really know what’s happening until we rolled. (laughs)

TIM:   (laughs) Correct. Alright, mate! Well listen, that was a great chat. I really enjoyed that. I hope the listeners did too. I know you – I also want to spend time in the next episode talking about the whole membership site which you’re launching today which listeners, if you’re listening like soon – hope this show will be out in two or three days but go to FreedomOcean.com and there will be a rather large banner there that’s promoting James’s new membership site. If you don’t join it, you got rocks in your head. That’s all I am going to say. We’ll talk about it in some depth in the next episode James.

JAMES:       Well, I’ll see you then.

TIM:   Alright mate, I’ll have your word.

JAMES:       Thanks Timbo!

TIM:    See you.