#15 The Internet Marketer’s Tool Box (Part 1).

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In Part 1 of this two-part episode we go one for one on what any serious Internet marketer should have in their toolbox. We cover office set-up, audio and video equipment, chairs … even eye wear! Our aim was not to detail the ultimate wishlist (that would be far too extravagant!), but instead give you an idea of what the typical Internet marketers set-up should contain.

Duration: 34 min / 39 MB.

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Transcript:

Tim: James Schramko, welcome back to the Ocean.

James: It’s my pleasure, Timbo.

Tim: Since our last episode, which was about 2 hours ago from the recording point of view, we’ve had a lovely meal—

James: We have. Nice steak—

Tim: Nice steak.

James: Sausages, salad.

Tim: You introduced me to Black Ops.

James: Yep.

Tim: The shoot-‘em-up game over here, on the Playstation network.

James: Mandatory strategy training.

Tim: Yeah, right! It’s exactly what it was! I was wondering what the blood on my helmet was. And you beat me by one ball in pool which—

James: Ah, that was a close match.

Tim: It was a close match.

James: It’s not a good idea to thrash visitors on the first round. It could put them off.

Tim: Correct.

James: Future games.

Tim: Correct. Now for our listeners who are wondering who are these two young men talking everything about what they should be. We are James Schramko and Tim Reid, and we’re the hosts of Freedom Ocean, which is an internet marketing podcast that makes it incredibly simple! It just supplies the whole internet marketing world, doesn’t it? I mean, anyone who listens, and this pretty much goes on, makes a million dollars in—what would you say?—a week?

James: You must be referring to that last episode. We were conquering a few myths about how fast you can make money online.

Tim: Yeah. It’s not a million dollars in a week. It’s two million dollars in two weeks; I don’t know what I was thinking. But that’s not true. We are—James has got a million dollars, I’ve got a million questions and we are here to really, well you know, lay bare on what it is to be an internet marketer. What it takes—

James: Yep.

Tim: What the opportunities are. And in fact, this episode, James, we are going to lay bare what the internet marketer’s toolbox looks like.

James: Alright, this should be interesting.

Tim: I reckon it will be! It will be a bit of a break from what we’ve been doing, which is exploring business models and answering listener’s questions and exploring a whole lot of facets of internet marketing. But this is about, like, what you need.

James: Well, I think a lot of people spend an enormous amount of time on the things that we’ll talk about today. But usually it’s not productive time.

Tim: Probably a bit of shiny object time.

James: Well I think you mentioned something along that lines. I mean, having just been in acquisition of a new computer.

Tim: Ah, look! If only this was a vodcast, people could see my beautiful new Macbook Pro. 15 inch, got all the goodies on it. But you know what, it was a very exciting build-up to the purchase. But now that I’ve got it and I’ve had it a couple of days, it’s just another tool, mate. It’s an important tool—

James: It is.

Tim: Just another tool.

James: Generally when we buy an iMac around here, it’s usually just whip down to the mall, grab another computer.

Tim: (laughs) There it is!

James: There’s no ceremony in it.

Tim: Well, it gets like that. Particularly, you know, for people in a job. I mean, this is a pretty fundamental tool. So what we’re going to do in this episode, listeners, is we’re going to break down what a typical internet marketer’s toolbox should look like from the point of view of what you should have in your office, what should you have from a hardware point of view, a software point of view, and a couple of other areas that we might cover as well. And really this is just born out of experience of what you and I have on our own. Yours is what you call The Lab.

James: Yep.

Tim: Mine’s The Cave. I just named it that, so I have to remember that and refer to it each time. But that’s, you know, it’s the things. And, you know, we’re both probably been guilty of buying stuff you just don’t need. And a classic example are iPhone apps. You know? Maybe because they’re so cheap and there’s so many of them. “Yeah, I’ll buy that, I’ll buy that!” You don’t use them.

James: Yeah, I don’t think I bought too many things that I don’t use. I’m probably more frugal on stuff now.

Tim: Okay.

James: Maybe a few years ago I bought too many software items.

Tim: Yep.

James: Especially things like E-Cover Creators and, you know, I realized, dang, I shouldn’t even be making e-covers. I’m nothing like a designer! This is stupid!

Tim: Yeah.

James: So I uninstalled all this crap from my computer.

Tim: Yeah, okay. Well, why don’t we bounce the ball and start talking about what one should have in their office.

James: I think we should talk about the office itself actually.

Tim: Okay.

James: When I started out online, I actually had a full-time job. So I would actually take my laptop from my computer cupboard, which is sort of near my shoes and stuff. And I’ll drag it out with a 20 meter cable to the dial-up connection.

Tim: Ah, the old dial-up!

James: And I’d sit down on my couch, trying to learn how to build a website while we’re watching TV shows at night. And it was pretty tough. So what I’d suggest people do is create an area where you can have you computer setup all the time. So separate workspace. Since I had a separate workspace, which was sort of went hardcore once we moved house. I actually took over one of the rooms as the office. And that made a huge mental difference, to have the computer, the desk, and eventually start building up the equipment in that space. That’s the space I went to build my business. And my wife would come to the office, she’s open the door, she’d say, “We rich yet?” And I’d say, “Not yet, but I’m working on it.” And she’d say, “Well, you’re spending an awful lot of time on the computer. I hope it’s all going to work out for us.” But over time—

Tim: Must have been a bit of a pressure there by…?

James: Huge pressure! Mostly pressure on myself. I just couldn’t believe how hard it was. And over time, as we moved houses, we increased the space for our computer thing. Until now, the central part of a housing decision for us is where’s The Lab going to be, and then the rest of the house falls around that. And that’s why The Lab always gets the best room in the house. Because I spend a good portion of my time in The Lab, and I want it to be a really effective workplace.

Tim: Yeah, okay. Interestingly enough, I would have said natural light’s an important thing. Your lab, I mean you have one large window there, but not too concerned about the whole natural light?

James: I’m not in my lab, you know, 10 hours a day. I’m outside a lot or, I mean, or other rooms with natural light. So it’s really not my concern. But I do have a very large natural light window during the day.

Tim: Natural light window being really a mandatory.

James: Well, I think you could have windows—

Tim: This is on the natural light window.

James: You could have an internal windows—

Tim: Well, you could.

James: Like those lights.

Tim: You could.

James: There’s artificial light through that window.

Tim: Alright.

James: And that one.

Tim: So yeah, important to—

James: I didn’t have a—

Tim: To have a good—

James: I have a fireplace in my lab.

Tim: You do?

James: That’s nice.

Tim: Yeah. You wouldn’t turn that on. You’d be asleep before you know it, or I would. I also think too that if you can, don’t have it in your bedroom. And some people have t have it in the bedroom because it’s now the space in the house, and they have their work and desk in their bedroom but, I don’t know, after taking work in the bedroom long ago because it just, I don’t know, plays with your mind as to—there’s got to be a kind of line somewhere in the house where you don’t take it.

James: Yeah, well that’s–you know, I used to have a desk in the bedroom.

Tim: Oh no!

James: It was hard.

Tim: Yeah.

James: The biggest problem of course is with partners and spouses.

Tim: Yep.

James: If you’re trying to do something and then it’s bedtime—you know, headphones go on—

Tim: Yeah! That’s right!

James: The computer lights. It doesn’t work.

Tim: Tapping away on the keyboard.

James: Better off to have a separate place and I can tell you productivity will be enormously different. And when you go fully professional and your business revolves around you lab, then people actually adjust around it.

Tim: Yep.

James: They work around the lab. The lab should be considered the hub of the business.

Tim: Yep. Okay. Let’s talk about furniture within the lab, within your office space. Let’s call it the office space. And I’m a big one for a good chair. I get a terribly sore back, spending too much time—I don’t think it’s too much time—on the computer. I’ve developed bursitis in my right shoulder, simply because of the constant mass work. I’m yet to find actually a really good mouse, and ergonomic mouse. I think Apple Magic Mouse, which I use, is a great mouse, but the mouse itself is a very unnatural position for the human body.

James: Right.

Tim: Because you’re kind of suspending your arm and your hand just a little bit above the desk—

James: Well, I used to have those heavy wireless mouses —

Tim: Yep.

James: And they were no good. I went to the really light Microsoft one.

Tim: Yep.

James: It’s the only thing of Microsoft that I like. They are very light mouse with a cord. And I was using those up until someone gave me a magic mouse and the sideway scroll is just incredible.

Tim: Yeah.

James: And they look good.

Tim: Well, they look good, but the sideway scroll is a game changer.

James: But they’re actually very easy. I don’t use a mouse mat or anything.

Tim: No.

James: They’re for wimps. That’s so marketing people.

Tim: Yeah, watch them!

James: Chair.

Tim: Absolutely.

James: It’s fundamental. I know there’s a huge difference when I threw out the $99.00 Office Works leather chair that everyone gets, with the arms. And I went to—

Tim: Did you get the arms?

James: Well, everyone gets the—

Tim: Wooh! Hey big spender…!

James: Yeah, well you think you’re the director in the fake leather chair.

Tim: Yeah.

James: Well, my favorite chair is an armless, proper office chair with a nice ergonomic design. Very expensive. But when you consider the amount of time you’re sitting in your office, it’s one of the least expensive things you could ever get.

Tim: Can I throw a brand name at you?

James: Sure.

Tim: Herman Miller.

James: I thought you’re going to say that.

Tim: Did you? They’re beautiful.

James: Yeah. They look good.

Tim: Well, they look good but they’re actually, from a support point of view, just spot on. I’ve tried a few. I’ve tried the Buddy Twist Board, I’ve tried the ergonomic chair where lean forward and—did you know that the Herman Miller chair is a lovely chair and it’ll last you forever and it’s got a whole lot of good functionality about it. What I haven’t tried, and my chiropractor has suggested, which I think is actually a really good idea, is to actually stand? Actually it’s raise your desk up to the level of standing. And if you have to, you can actually buy these stools that just kind of lay to lean back into them. Not to sit on, but kind of just support you if you wanted to stand and lean. That’s my next move.

James: We have a standing office here.

Tim: Yeah, we do.

James: And it’s used heavily. But we’ve sort of set the house up with terminals around the house. They’re all wireless; they can all access Dropbox. Technically you can work from pretty much in any room in this house.

Tim: Yep.

James: I do a lot of my work standing up with the white board and in the middle of the room. You know I like to map and strategize things.

Tim: Yep. And having that separate to your working bench, your workbench, is important. Just to give you the ability to move around. But standing I just think has got a lot of upside to it. I haven’t tried it yet, it’s been recommended to me, I visited a couple of offices that had been doing it, and just the need—because when you’re standing, you can’t help but sort of move and shift around a bit and I like the idea. So when I do try, I’ll let you know.

James: Well, so the chairs’ really important, probably the next thing along those line is a spare computer monitor. Get a large computer screen.

Tim: So are we talking get a computer and have a second screen—

James: Yeah.

Tim: Ah, yeah!

James: Second screen is a phenomenal productivity improvement.

Tim: It’s the best productivity improvement outside of clearing my inbox, that I’ll think I’ve ever done. That second screen is unbelievable!

James: I’ve seen researchers also say there’s a 30 percent increase—

Tim: I always said more.

James: I’ve actually started helping my team buy external monitors for the laptop. So they go from 15 inch up to 22 or 24 inch, and their productivity shoots up too.

Tim: Yep.

James: So it’s a really good thing to do. I have—

Tim: It just completely saves having to toggle between whatever it is you’re working on.

James: Yeah, you can just drag stuff across from one to the other.

Tim: Yep.

James: I use Jewel 24 inch monitors. And I think that’s probably my favorite size setting. And I don’t hesitate when I get a new computer to go and get the matching side—whatever looks good or works well with it. I use LED instead of LCD. I’m using the Mac Gear, but the Jewel screen, phenomenal.

Tim: Yeah. And you don’t have to have a Mac, a second monitor as a Mac. But literally, it’s less than a couple of hundred dollars to have that second screen, and I’ve got a 22 inch wide and it’s just fantastic.

James: Yeah. You can get good—Samsung’s and LG’s and all that stuff.

Tim: Yep. Just, you know. But having told, we’re going straight to the second screen, James. We haven’t talked about the primary screen, which clearly has to be a Mac. Doesn’t have to be but, you know. I don’t think we can go anywhere in the Ocean without a Mac, you know? We can’t mention the dark side. So let’s talk Mac. You know, if you’re going to have a desktop Mac then, you know, an iMac is where you want to be. And from a Macbook, you know what, it’s quite having a Macbook Pro, lots more grunt, goes through things like, you know, when you’re working on an audio or video, but a simple Macbook, you know. We’re not here to set you up with the ultimate office. It’s just like what you need to work efficiently as an internet marketer and a Macbook, won’t be dead for ages.

James: Well, I think the best bang for buck for someone starting out is just go and get and iMac. Just get a 27 inch iMac. It’s got one cord. You plug it into the wall, it’s got a huge screen, it looks great, it runs all your media, it is a fantastic machine, and that is all you need. If I could only have one computer, just give me my 27 inch iMac.

Tim: Would you, really? You wouldn’t actually go the Macbook so at least you’re mobile and could work from anywhere?

James: I have to have a Macbook because I travel overseas and I speak, or I used to speak. So when I go overseas, I take the Macbook. My Macbook has been all around the world. It’s been to places like Egypt and the Philippines and Dubai and London and U.S. It’s a great travelling companion, so I guess if I could only have one, I’d have that. But I’ve run out of memory a long time ago. It’s that thing. It’s not powerful enough or big enough to do what I like to do with video files and stuff.

Tim: Yep. Okay.

James: Because I’m doing a lot of product creation now, as anyone should be doing. And that’s where the Macs are so useful.

Tim: Now while we’re on the topic of the office, before we leave the office, one thing you’ve touched on but you didn’t really talk about, and I know you’re a massive fan of them. Whiteboards.

James: Yeah.

Tim: Whiteboards. More than one.

James: Yeah, they’re great productivity tools because you can quickly get ideas out, just throw them down like bullet points. For several of the Freedom Ocean episodes, you’ve mentioned to me a topic at the start of the recording.

Tim: Yep.

James: And I’ve quickly jotted down five or six notes that I feel I want to cover, and at the end I just wipe it off.

Tim: Yep.

James: It’s a really mobile, analog brain-storming tool.

Tim: Yep.

James: And I actually just take photos of the whiteboard, when I put up a map or strategy or system. And then I store them in a folder called “Whiteboard”. And I can share that with my team. So if I want to do a new innovation with my team on a website build or map out a plan, I’ll just put on a whiteboard and I can do it really fast, way faster than mind mapping software. It’s just pull out the texts, draw it, make some changes, take a photo, and then send it off, or do a webinar around it.

Tim: One thing I’ve done: Whiteboards, as you would buy from Office Works, but I’ve also got—I went to Bunnings and bought … It’s like a whiteboard, it’s like a large sheet. It’s like a ply, with a sort of whiteboard front on it. And I’ve covered a large part of one of my office walls with it.

James: Nice.

Tim: Yeah, it’s great!

James: A wall room.

Tim: A wall room.

James: Well, I’ve got one of my own whiteboard. It’s got my entire event on it. It’s got every single speaker, topic, time schedule. And I can just look at that one board and I know exactly where I’m up to with my event planning and I can remind myself who’s there. And it’s more physical than an electronic file sitting there.

Tim: Yeah. Yeah, something like the event planning, it’s top of mind, it’s there, you’d look around and see it’s there, and it’s a great—

James: And when I’d doing strategy or text planning or business things to build, I just quickly draw up things and make calculations and stuff. It’s an essential element of my business, a whiteboard.

Tim: Yeah. Anything else in regards to office furniture, before we get stuck in the hardware?

James: A shredder?

Tim: Actually, we’ve touched a bit of the hardware too, by the way.

James: I think you should have a shredder.

Tim: Really?

James: Oh, yeah. You should shred every single envelope and mailing material that is going into the trash to save thieves coming in stealing your ID.

Tim: Right.

James: And knowing too much about you. So absolutely you should shred anything. I don’t have much paper in my office, it’s pretty much electronic only, and that’s a good thing. But I open my mail over the shredder. And then it will get activated or shredded.

Tim: Well that is your printer. It’s why I had a carport. I don’t print a lot.

James: It’s in a different room. My printer is on top of my filing cabinet, which is in another part of the house. And I don’t want my filing cabinet in the room. I go up to filing cabinet if I want a file or something. So I just don’t keep any papers on my desktop.

Tim: I kind of mentioned you filing things.

James: Just computers and the keyboards.

Tim: So, we’ve covered office and hardware. The other things I’d add in terms of hardware; we’ve talked about Macbooks or iMacs, second screen. Just getting into some video stuff—

James: Yep.

Tim: I think, you know, for the sake, the cost, I love a little video camera called the Sony Blogger or Bloggie, I should say. Sony Bloggie. There’s lots of different ones. You know I love the Zoom. There’s the Kodak Z18—

James: I used the Kodak Zi8 for my small recording here.

Tim: Yep. Now I like that because it’s got the external jack for a mic, for plugging the film mic.

James: And a huge memory card.

Tim: Well I think they all have got decent sized memory, haven’t they?

James: No. Flip cameras are only like 1 or 2 gig.

Tim: Really?

James: My Zi8 has a 40 gig memory card, so it’s a great external flash drive when you’re out and about.

Tim: I like the Sony Bloggie because you can flip the camera back on to you—

James: Yep.

Tim: And see yourself. And so you can make sure you’re in frame.

James: Right.

Tim: You know the others don’t allow you to do that, for the screen on the other side of the lens. And that’s why I like it. the sound’s great, you know, it’s not as good as if you have a plug-in external mic, but for the sake of a literally 150—less than $200, it’s worthwhile.

James: Yeah, you have high definition filming capability.

Tim: Yep.

James: I really recommend an external microphone.

Tim: Yep.

James: And I’m using Senheiser units for that. And that allows you wireless microphone or lapel mic. You put one part in your pocket, and the part on the camera, and you can now film with great sound and great picture. And you get a good quality thing feeding straight into the camera in real time. The other way to do it is to use a Dictaphone or something and match the tracks up. They somehow come out of sync.

Tim: Yeah, not cheap, you know, external mics—

James: They’re not cheap.

Tim: Particularly like what we’re using here, which is a remote control lapel mic.

James: One of the best things I’ve invested in is a good wireless lapel mics, the same as you’d have in a church hall or speaking venue. And they feed into—the one’s we are using for this podcast give us a stereo recording, and of course we can move around the lab wirelessly. And we get—

Tim: Well, we did one by the pool a few shows ago!

James: We did do one outside by the pool!

Tim: Yeah!

James: And it goes into the Mac with environment USB port, which is great. It’s got a Jewel channel receiver and then an audio box USB receiver. So it just goes into one USB thing.

Tim: Yep.

James: Now if you combine some other bits and pieces like good quality lighting and a nice backdrop, you’ve got an in-house studio.

Tim: Now remember, important thing while we’re talking audio, video, backdrops, and all those types of thing, it’s because as an internet marketer you should be creating a good quality product. We’re not talking about high-end Hollywood production here either, but absolutely, from my experience, good quality audio is everything. Good quality video—this will come out wrong but it’s secondary. I’m not saying do not good quality video, but people will tolerate, you know, camera shots that may have a bit of shake or bit off out of frame or whatever, but it’s hard to listen to something that’s really poor quality.

James: Well I think the advantage for someone really tapping into the internet marketing space: get a good quality background, get good quality lights, get a reasonable little camera, and a Mac, because you can use Keynote and iMovie, and produce stuff with green screen, straight out, off the shelf, you can go down to a Mac store, spend like $1,700 or whatever, and you can make a green screen film. And for a reasonably small budget, and I’m talking—I don’t know, if you add everything up, we’re probably talking $3,000 or $4,000.

Tim: Oh, I reckon that’s being— well, maybe, maybe! Not retail—

James: Well I think it’s probably 5 or 600 bucks. The camera’s $200 or $300.

Tim: I think you’ve overdone your budget on the sound.

James: Well, yeah.

Tim: If you go and buy wireless mics and things like that—

James: $700 will get you a great wireless mic set.

Tim: What about your receiver?

James: 200 bucks.

Tim: Really?

James: Yeah.

Tim: Okay. I’m shopping at the wrong places.

James: Yeah, there’s some good places to go. But in any case, what a great business. Let’s say $5,000—

Tim: Yep.

James: You are getting top-quality audio and video, you’re producing stuff—

Tim: You’re a medium mobile when you’ve got all that stuff—

James: You are! This stuff costs hundreds of thousands of dollars in the old days, about 10 years ago.

Tim: Yeah, absolutely.

James: It would cost you a fortune.

Tim: Absolutely!

James: Anyone can produce stuff, even Rebecca Black, you know.

Tim: Rebecca Black, now who’s she? No! Ha-ha! Additional hardware, I would add in—

James: Yeah, good quality microphone.

Tim: Good quality mic.

James: Podcasting-style microphone is going to get you great sound that—and if you want to go crazy—

Tim: Here we go.

James: Get a pop-shield—

Tim: Oh, you love your pop-shield!

James: I love my pop-shield. It stops the T’s and P’s.

Tim: Yep.

James: Get a shock mount.

Tim: Shock mount.

James: Which is a little suspension thing. And get a swing arm.

Tim: Alright.

James: You get those three things—

Tim: You’re showing off now.

James: Well, it’s not expensive, and you get that, you combine that with your good screen-casting type recordings, people will notice. I’ve had numerous comments from Trafficgrab saying great quality sound.

Tim: Certainly a point of difference.

James: Yes.

Tim: You’ll notice it.

James: A lot of people are recording products, talking to the microphones on their laptops.

Tim: Well, you know what, here they are and may they continue doing it, as opposed to not doing it at all, you know?

James: May they continue doing it while they’re competing with me, because they’re making me look good. (laughs) Because seriously, if I can’t hear the sound, if it’s stats, scratchy and distorted, it’s very frustrating.

Tim: Yeah, yeah, absolutely! Yeah, yeah, I agree with that.

James: The bare minimum is spend 35 bucks and get a headset with USB and microphone.

Tim: Okay, yeah, absolutely! Get a headset, that was what I was going to add. Get a headset that’s Skype-friendly so it’s got a built-in microphone, because that’s handy.

James: Logitech or Plantronics.

Tim: Yeah, nice one like that. My boys are into Skull Candy. You ever hear of that? Skull Candy.

James: Sounds awesome.

Tim: I know. Doesn’t it? I don’t know if they have the same, you know, high—what’s it called? I don’t know if the technophiles would be into Skull Candy.

James: Well, I did all my products with the Logitech headset and it was fine, but I do notice a difference going up a level with—you know a lot of people talk about snowballs [sounds like yeti’s] and all that. Very popular.

Tim: Snowballs and blues. Blue I think is another one.

James: Blue, blue, something like that.

Tim: Yeah, yeah. Skype headset. Last bit of hardware I’d like to add is a Zoom H2. Now Zoom H2 is just a mobile recording device. You can screw in a little handle that looks like a microphone, and I’ve used it a lot for podcasting on the run. I remember one podcast I did with Sir Dr. Edward Boner. Dr. Edward Boner. Bono. I get the name right. But Bono, you know what I mean?

James: Yep.

Tim: And I had the opportunity to interview him. I was speaking at the same conferences he was. And we were sitting down in the lounge and I happen to be sitting next to him, and he was sitting by himself with his assistant, not doing anything, looking bored, and I ran back to my car. I said, “Do you mind if, you know. I host this podcast called Small Business, Big Marketing.” I said, “I’d love to interview you about how you would help small business owner think innovatively. Do you mind if I do that?” “Yeah, no worries.” He didn’t say no worries. He said “Yes, that would be an absolute pleasure.” And my car’s a kilometer away, and I had bolted down to my car, grabbed the Zoom out, which is a little recording device, raced back down, and one thing led to another and I ended up being interviewing Edward de Boner.

James: Yep.

Tim: And that’s it. I’ll put the link to that interview in the shownotes. It was actually a bit of a letdown. I was glad I did it, but I didn’t get the quality of information that I was hoping. But I got the interview nonetheless.

James: Nice.

Tim: Yeah. And it was all thanks to the Zoom. Which I could have done with my iPhone these days, with the nice little—

James: Yeah, they have pretty good sound—

Tim: They do. For $1.19 you can buy iTalk, which is great little app—

James: I’ve got a really, really good quality Olympus Dictaphone thing.

Tim: Yeah, you have.

James: We used that with—we got two lapel mics into a Y thing that’s, you know, two into one. We put it into that, and the sound quality is great! Exports as an mp3. Very light. It was really cheap. Someone gave it to me as a gift. Can we just go for the little extra trimmings for the lab that I think—

Tim: Oh, alright! Alright, you don’t have to have these ones but—

James: Don’t have to have, but I recommend that you get a footstool for your feet. Because that’s the other part of having a good chair. To get your feet in the right position. I recommend you get a reading chair and light and little side bookshelf there, just to get away from the desk. So you can sit on a nice, comfy chair and grab a book. Of if you have one of these Kindle readers or whatever, go for it. And we can be away from the desk and away from the computer and the radiation and just read.

Tim: Yep.

James: And I can have mine facing the whiteboard, so I can jump up and go and make notes here and there as I’m reading, and end up with a nice little workflow there. The other thing I think is a great asset is a really good quality headphones, listening headphones.

Tim: Listening headphones.

James: You know, like the ones you find in a music store. I’d like to put those on and just listen to music when I’m in productivity mode, especially after hours, you know, if it’s getting late, think you’d just sleep. During the day, though, I just crank up the Bose sound system. And if you are creating information products or watching a lot of video or DVD’s or training, a good quality sound amplifier is going to make it a better experience for you and more enjoyable. So I really like turning up the videos and especially when my team make movie trailers and things. I like to hear the sound as it could be heard.

Tim: You know, there are a good couple of extra add-ons, absolutely. You might be able to—

James: Playing back podcasts, Yep.

Tim: You might be able to do it. You might not need two sets of headphones. You could probably get away with one set that do both. But, Yep, I’ll give you those.

James: I haven’t found a really good headphones that had microphone attached yet.

Tim: Okay, alright. Now, what we’re going to do, James, this is going to be a two-part episode.

James: Right.

Tim: Alright?

James: Oh, this is new.

Tim: It is. It’s just a little bit of experimentation. But before we do head off for the end of this episode, we will cover software in the next episode. All the bits and pieces that we have in our internet marketer’s toolbox in terms of software, but let’s cover eye ware.

James: Yeah.

Tim: We’re surrounded by screens. We’re looking into them all day and all night, some of us. And you have a great pair of glasses. They’re gamers glasses, aren’t they?

James: They are. They’re gamers glasses.

Tim: And they’re called?

James: Gunnar.

Tim: Gunnar.

James: Yeah.

Tim: Can you spell it?

James: G-U-N-N-A-R.

Tim: Okay. And they sort of have a yellow kind of tinge happening there.

James: They’re like the shooting glasses.

Tim: Yep.

James: So they reduce the radiation from the screen and the glare. They’re good when you’re in product creation mode. So for me to actually go into product creation mode, I actually have to build up my time on the computer. I might do 6,8,10,12 hours in a day when I’m right in the middle of creating a product. There’s a lot of filming and editing and producing, and I will put the glasses on if my eyes are sore or tired.

Tim: They make a massive difference I found.

James: Huge, yeah.

Tim: Yeah. I’ve got a pair of Gunnars, but I’ve got a pair of polarized lenses that I use. Because actually in my office, I do have a large window to look out from and it can be quite glaring. And so between the screens and the window, these glasses will save you, yeah.
Mate, I reckon that’s enough for the first, part one of this two-part episode about the internet marketer’s toolbox. I would encourage our listeners to go and register at FreedomOcean.com, because they are going to receive—they are going to be first to know when a new episode comes out. They’re going to get the transcript of every episode. This would be a great episode to get a transcript of. It would effectively be a shopping list, wouldn’t it?

James: A shopping list. Well, you know we did miss some things that we should mention.

Tim: You can save them. You can save them.

James: Ah! But they’re hardware!

Tim: Well—

James: Office things!

Tim: James—

James: It’s not software.

Tim: That’s—you know, you’re a teeming away the appetite!

James: Just three things, three things I’m thinking of.

Tim: I know. But there’ll be a fourth or the fifth, and we’ve got a lot of software bits and bobs to cover in part two.

James: What if I do it like a quick tips, bang, bang, bang!

Tim: I can’t allow it. I know the listeners are screaming down and just going, “Let him, Tim! Let him!”

James: Probably just from now thinking of all the things that made such a difference.

Tim: Well, I want you to—we’re going to stop here and I want you to capture them, because they’ll make part two.

James: Yeah, we can do a recap.

Tim: We can. So mate, until then. It’s been an absolute pleasure swimming in the Freedom Ocean. I had a thought by the way. We could start to call this, you know, Ocean’s 15, Ocean 16, sort of George Clooney, Brad Pitt-type stuff. Or is that not going to—

James: No. Neither of those are people I really look up to.

Tim: Oh, okay. We’ll leave that one.

James: I don’t get the George Clooney thing.

Tim: At all?

James: No. Not even the slightest.

Tim: Yeah, I’ve never been a big fan.

James: I know the guy’s a midget.

Tim: The guy’s a what?

James: Midget.

Tim: (laughs) Alright, the guy’s a midget.

James: Yeah.

Tim: Leave it there.

James: Okay.

Tim: Until next time.

James: All right.

Tim: See you mate.

James: See you!

  • These podcasts are gold. Every episode, there is something new, the missing piece to the puzzle.

    • Tim

      Thanks Arnold. Feel free to leave a comment on iTunes. It’s helps with rankings.

  • Steven

    Hey guys,

    Great podcasts – really been enjoying them. Thanks. I have a question for you. I’m trying to set up a subscription-based business where I send out information on a weekly basis about the best grocery store deals/coupons in my local area. I was thinking I would have people pay a small, monthly fee and then I would just add them to my email list. Is there a way to protect that content so people don’t just forward it to their friends without subscribing to my service?

    Thanks in advance for any help on this.

    • James

      @Steven, sometimes it is more leveraged to have a message placed in the content encouraging new people to join for fresh content. (Like a newspaper or magazine subscription invitation)

  • Hi Guys,

    Really enjoying the podcasts and listen every week. Tim regarding your mouse problems (episode 15) have you considered using a pen and tablet? I use a wacom intuos4 and can never go back to a mouse. It’s a little tricky to start with but well worth the effort in the long run.

    Cheers and keep up the awesome work.

    Ant.

    • Tim

      Nice thought Anthony. I actually have a Bambo brand track pad, but haven’t used it! I might dust it off and see how it goes. The idea of picking up a pen each time seems awkward though.

  • I am going to get some of those gunner glasses – the number of times I visit clients and I can not see their computer for the glare!!

    What a geek!

    Thanks guys

  • David Drinkall

    Some good tips but a $600 PC is honestly as good as your $1200 Macbook Pro … and by the way guys, the audio is not too good on this podcast considering you are talking about having great audio … static throughout lots of it … that make me chuckle. Keep it up … DD

    • James

      Thanks David. I disagree but you about the $600 PC. If you are happy that is all that matters. Sure you can use the internet but that is no mac. You are comparing a VW Beetle to a Mercedes. We know the audio quality needs lifting and have put in place a new process.

      • David

        I use both Apple and PC machines regularly for media production including HD video editing. 5 years ago I would have agreed with you … but now its just not true. The future is not one platform or another … its all platforms using cross platform solutions. In fact probably the best advice you could give would be for people to get one of everything … a Mac, a PC, an iPhone, an Android phone etc

        • James

          I use macs and there are many things I prefer about them. They look better, they are intuitive and they require less things plugged into or installed. You can have your opinion I will have mine. The worst advice would be to get one of everything. People need LESS not more. That would involve them learning and supporting multiple platforms and devices. I guess we are polar opposed David! The real secret is to be web based. For that reason we can be more device agnostic. Gmail, dropbox, basecamp etc… are how I run my business. I just like using a nicer computer to access it.

  • David

    They do look good 🙂 … I’m not a PC over Apple guy but I am honest enough and informed enough to know it’s not a big deal anymore… Especially if as you rightly suggest the cloud (web) is central to your business strategy. All I was suggesting was some balance and up to date opinion especially for less resources listeners starting out.

    • James

      I cant offer balance when it is not warranted. What you are getting is my honest opinion – PC’s suck dogs balls. No amount of insanity will have me believe a $600 PC is anything LIKE a iMac. The beauty of an Imac is one chord – you are away. My son likes the easy to use finder, the clean operating system. My wife likes how you can plug any camera or device into it and it works straight away without ‘drivers’ or other fiddly bits. It has recognition for pics etc… I can do a poll if you like but I dont know of any iMac owners who say they would go back to the PC. I know MANY PC users who tell me they should have moved much sooner. You can run a great business from either. When it comes down to performance and preference my money is going to the Mac Store. It should be noted I was a hard core toshiba Laptop user and resiste the mac for a while. I liked Vista etc… The iPhone won me over then the mac was amazing. I travelled the world with my macbook and it plugged straight into any projector / TV without fuss. My Toshiba nearly collapsed on me at a 550 person event. It ruined a recording at another with a blinking problem and the sound card is broken. In this household we have 5 iMacs, 4 iPhones, 2 iPads and 2 MacBook Pros. Thats as up-to-date as you get. Apple are even better now than they were before. When you are starting out get what works. When your business is cranking buy an iMac.

  • No, a $600 pc does not compare to a Mac.

    However, a $1500-1800 PC is just as good as a $3500 Mac pro and can dual boot OSX+ and Windows 7 and Linux and can be more affordably upgraded.

    I built one of these myself using the effix dongle. You can also order a ready made one… Then all you need to buy is the Mac OS install disk… $120 at best buy in town where I live.

    Check it out: http://www.expresshd.com/

    • James

      Josh you are the ultimate Tech geek – I love that about you!!!

      • It’s all a big deception. I just surround myself with big brains and google shows me the rest 🙂

  • Rosie Addison

    While I’m a PC gal at the mo, I intend to go Mac when my biz is off the ground. I think that apple is at the forefront of the creative industry and their focus on good design & a clean operating system is golden.

    And on a semi-related note, I’d much rather have a VW Beetle than a Mercedes 😉

    • James

      @Rosie I like VW Beetles too. (My first car a 1964) My second car was Mercedes (a 1959 version)

  • Re: the Mac vs. PC issue… I dragged my feet over it for years, but in the end bought a couple of Macs. And iPads. And more… Why? Simply because my productivity shot up hundreds of per cents! All that time twiddling with the drivers and viruses and underperforming discs and whatnot… all gone. Switching over to the Mac has been one of the best decisions I ever made, never looked back. Sure they also look and feel nice but more than anything, they help me get stuff done like nothing else.

    • James

      Juho that is the number ONE reason for me too. Performance through simplicity. I often say less is more and my business has improved substantially because of this tool. That was the concept for this episode too!

  • Personally I think the debate stems from who is using the machine and what for. I agree that Apple makes it simple, but window 7 and Windows phone 7 are massively improve on the historical Microsoft. What works is definitely the way to go and both machines are interchangeable running each others software so it comes down to value for money. I’d say the problems with PC lappy was more likely brand related. That said I will look at both for my next notebook.

  • I’m in the graphics industry and therefore have been using Macs since the year dot. At home I tried buying PC’s for cost reasons but always found it was a false economy as they inevitably broke down and were generally clunky!

    I understand PC’s are much improved these days but the one thing I really like about Apple is “one machine with one system under one company”.

    Sorry PC I’ve been burnt too many times in the past and I still have the scars!

  • Richard Hunniford

    Hi guys,
    I really like what you covered but I have to say that you missed one of the most CRITICAL items that you need in your set-up. It’s more important that a second monitor, more important than a kickarse mouse, it’s a BACKUP system!!!

    There is no point in having all of this gear if you don’t have your software backed up. Your productivity will come to a screaming halt if you lose everything so no real point having that second 24″ monitor.

    As I run mac I have to suggest the Time Capsule as it just plugs in and is easy. There’s many other systems of course and depending on how critical your data is you may want to look at a RAID systems, all fairly cheap these days as well.

    Hope this helps because remember that there are only two type of hard drives, a dying hard drive and a dead hard drive so pleaseeeeee backup your files 🙂

    Cheers,
    Richard

    • James

      Hi Richard,

      we do cover it in part 2 of this 2 part episode:

      http://www.freedomocean.com/internet-marketing-podcasts-james-schramko-tim-reid/16-the-internet-marketers-tool-box-part-2/

      “Dropbox is good. It’s an online storage system and I really do run my
      computers now more like a terminal and I use Dropbox as the hard drive.
      So I’m putting the files on Dropbox. We have a team account so we can
      actually communicate with the whole team on Dropbox and allocate my
      team members there own Dropbox quota. And we can send messages
      and stuff. But the thing with Dropbox is it backs up to Amazon S3. So not
      only do you have a back up with your Dropbox but you can also wind it
      back and find older versions like you would with your Time Machine,
      another hardware thing that I thought I’ll just slip in there.”

      • Richard Hunniford

        I’m about to listen to the second part but thought I’d comment whilst I had the chance.

        I definitely like the idea of dropbox and use it myself but similar to having control of your links, ie likeJames.com vs facebook.com/James I think it’s important to maintain local control of these as well.

        As you would know, a recent hack of an Aussie web company resulted in all their websites being lost, even though they had a number of backups, but these failed them. What would happen if Amazon was hacked in a similar manner?

        So I think it should be a key addition right from the start, in conjunction with the various online tools.

        (Yes I’m rather passionate about backing stuff up 🙂 )

        Cheers,
        Richard

        • James

          I am a massive fan of backups too.

          I have harddrive offsite. I have two wireless hard drives on site. One is time machine, the other backs up my dropbox.

          Dropbox online.

          My websites are backed up on a dual Hard Drive at server and also to amazon S3

  • Honestly, Apple can be expensive here in my country. And while David and James are having debate whether what’s good for audio or what’s cheaper, I don’t mind about the audio. I can hear it clearly (smiles).

    • James

      thanks Ellen

  • Graham Ross

    Hi guys,

    Another great podcast! I was going to say that I’m looking forward to your next one but as I’ve just started listening I’ve still got 5 more to go to get up to your most recent one. What I will say is I’m looking forward to your newest one as it will mean I’ve caught up and I won’t feel compelled to listen every waking second. The other half will be happy too :o)

    They say the only dumb question is the one you don’t ask – I can’t find a link to the transcripts. Can you point me in the right direction please as I’m keen to print some of them off, especially this one.

    Cheers
    Graham

    • Tim

      Hi Graham, glad you’re enjoying the show. You receive via email a transcript of each episode as a thank-you from us by signing up on the Home page.